Celia Sawyer

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Celia Sawyer
Another Celia Sawyer 2013 Cool 10 Project.jpg
Celia Sawyer boarding a Cool 10 Plane project
Born London
Occupation Businesswoman
Interior designer
dealer
property developer
Television Personality
Known for Dealer on Four Rooms
Presenter of Your Home In Their Hands
Website
Official Website

Celia Valerie Sawyer (born August 1966) is a businesswoman, interior designer and a dealer both through her own companies and on the Channel 4 programme Four Rooms.[1]

Background[edit]

Sawyer was born in London and grew up on the south coast of England and left school aged 15 with few qualifications. An early job was as a dental nurse and then became a photographer’s agent. Sawyer represented photographers and helped them find them work on campaigns for advertising agencies, including Saatchi & Saatchi.[2]

Sawyer turned to property investments and is best known for her interior design work. She is now a self-made multi-millionaire.[1]

Sawyer is married to Nick, with two children, and divides her time between London, Sandbanks on Poole Harbour, and Barbados.[3] Sawyer is frequently in mainstream press, alongside being a columnist for the Mail Online and Hello! Magazine. Celia’s personal style has also garnered attention, with her show-stopping outfits; she is seen to be a style icon and will soon be launching a jewellery collection.[4]

Career[edit]

She is the owner of a Knightsbridge interior design company, Celia Sawyer Luxury Interiors.[5]

Sawyer is also a property developer, and has an extensive portfolio of investments from London to Barbados. She has also invested in several film projects and script development.

As a dealer both on and off the big screen, She collects art and collectables and has an extensive client base for which she sources rare and beautiful objects, buying and selling for world renowned sporting personalities, celebrities and entrepreneurs, to some of the most influential development companies in the world.[6]

In 2012 she became one of the four dealers in the TV programme Four Rooms, which is now in its 4th series.[7] It is her steely determination that won her the role on the award-winning show. Sawyer reveals how she saw a Channel 4 advert asking viewers to send in snaps of their vintage treasures that could appear on the programme. Instead of putting forward an intriguing object, Sawyer advertised herself as a curious collectible and emailed her own photo to producers.[2]

As one of the all-star dealers on Four Rooms she bids and negotiates for the best possible price for the treasures on offer. It is her straight-talking, feisty manner and unique style that has helped her become the go-to expert on this cult television show.

Following on from the success of Four Rooms, Saw was selected by the BBC to host a new factual prime-time, entertainment show for BBC One, titled Your Home In Their Hands, which debuted in September 2014. This programme sees amateur designers take over people’s homes across the UK for a make-over, often with a twist. The show received in excess of 3 million viewers a week.[8]

Charity[edit]

To celebrate her business acumen and charity work, Sawyer won the Inspiration Award for Women in 2013, which raises money for Breakthrough Breast Cancer.[9]

Awards[edit]

  • Inspirational Woman of the Year, 2013 [1]
  • Royal Television Society award for Four Rooms, 2014
  • Best Business Programme, 2014 Reality Awards

References[edit]

External links[edit]