Cheddars are a brand of baked Cheddar cheese-flavoured British-style savoury biscuits, having a granular crumbly texture unlike crackers which are harder, more brittle and flaky in texture. They are manufactured by McVitie's as an alternative to other snack foods such as fried potato crisps. They were originally manufactured and sold by Crawfords. Cheddars are currently marketed under McVities brand.
Mini Cheddars were the result of product diversification by McVitie's as sales of their originals began to wane. They became increasingly popular in the early 1970s, and soon new flavours were introduced. Flavours include (as of summer 2006): Marmite, BBQ Beef, Branston Pickle, Cheese & Onion, Ham & Cheese and Mature Cheddar. A new range of crispier crinkled Mini Cheddars called Crinklys has been launched, with flavours such as Cheese & Onion, Salt & Vinegar, Prawn Cocktail and Sweet Chilli.
The nearest American equivalent to Cheddars are Ritz crackers.
- Mini Cheddars at the United Biscuits website
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