Classmate Stationery

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Classmate
Industry Consumer goods
Area served
India
Key people
Chand Das, CEO, ITC's education and stationery products business (ESPB)
Products Variety of Consumer goods - Notebooks, Pens, Pencils, Math Instruments, Erasers & Sharpeners
Slogan For the Big Ideas in You
Website Classmate Stationery Official Website

Classmate is an Indian brand of student stationery products. ITC Limited launched its Classmate brand in 2003 with the notebooks category. Subsequently, Classmate added new products to its portfolio which consists of pens, pencils, mechanical pencils and geometry boxes.[1] Classmate has 900 distributors who make the products available in over 70,000 outlets in India.[2] Classmate, brought in earnings of INR 40 crore in 2005-06. This increased to more than Rs. 650 Crores in 2011-12.[3]

Products[edit]

Classmate manufactures Notess, pens, pencils, mechanical pencils and geometry boxes.

Notebooks[edit]

Classmate notebook brand has a product range of more than 300 variants, and is custom made to take care of varying needs in notebooks, long books, practical books, drawing books and reminder pads segments.[2] ITC focused on the design elements of notebooks: each Classmate notebook has a theme on the cover and related information inside.[4]

Pens[edit]

ITC forayed into the pen industry with the launch of Classmate pens across markets offering the consumer stylish and attractive designs.[2]

Pencils[edit]

Classmate HB Jet Black Pencils mark the entry of Classmate into the pencils category.[2]

Mechanical Pencils[edit]

Classmate mechanical pencils are intended for sharp, precise writing and drawing, especially used for precise drawings in subjects like maths,drawing and engineering.

Maths Instruments[edit]

Classmate Invento and Classmate Victor are part of the range of geometry boxes.[5] Invento is positioned as a more premium product carrying interesting trivia and other useful information about the subject, while Victor provides tinted plastic instruments that makes it easier for beginners.

Initiatives[edit]

Classmate Ideas for India challenge[edit]

Classmate has launched a program called Classmate Ideas for India challenge. The program would be a part of the company's centenary initiative.[6] The nation-wide program would invite ideas of the youth who have the potential to transform India. Classmate Ideas for India challenge plans to reach out to 2.5 million students across 30 cities, 500 schools and 200 colleges across the country.[7] The CII-ITC Centre of Excellence for Sustainable Development, WWF India, the Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are the program partners for the event.[8] The program would encourage the finalists with an internship with relevant program partners, besides cash prizes and other rewards. Additionally, the top five winners would be sent to a one week international study tour.[9][10]

Brand Ambassadors: Rajveer Singh, Saif Ali Khan[edit]

Classmate, ITC's education and stationery products brand, has signed Rajveer Singh and Saif Ali Khan as brand ambassadors for its range of products.[11]

Discussions[edit]

ITC Classmate hosted a discussion on the subject titled Principal, Parents and Children: Building a Relationship of Mutuality.[12] The panelists agreed on the need for greater student involvement, in the choice of what they are taught, as well as the method of imparting education.

Corporate Social Responsibility[edit]

Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back. For every four Classmate Notebooks purchased, ITC contributes INR1 to its social development initiative that supports, among other projects, primary education.[3]

Classmate Young Authors Contest[edit]

The Classmate Young Author Contest 2004 (CYAC 2004) was initiated by ITC Limited to provide a platform for budding writers among students to showcase their talent and an opportunity to develop it through interaction with some of the country's leading literary icons.[13]

WWF-India and ITC Ltd. Promoting Responsible Forestry[edit]

This first took off in the year 2009. ITC Classmate becomes the first Indian company to join the Global Forest and Trade Network (GFTN).[14] Paperkraft Premium Business Paper which is a product of ITC Limited and is the country's greenest paper mill. ITC contributes towards environment: through 'Ozone treatment & ECF technology' to eliminate toxicity in their industrial effluents released by them into the ecosystem and in a large scale through afforestation and water conservation by planting 8 trees for every tree used and has greened over 1 lakh hectares as on today, since 2008.[15]

References[edit]

External links[edit]