Clearly Canadian

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For the song by George Fox, see Clearly Canadian (song).
Cherry-flavoured 11 oz. bottle (Generation #1)

Clearly Canadian is a North American premium beverage brand, produced by The Clearly Food & Beverage Company. The brand was founded in 1987[citation needed] and is well known throughout North America, Scandinavia, parts of Europe and Japan and was extremely popular in the 1980s and 1990s.

History[edit]

Founded in 1987 by Canadians in British Columbia, Canada, the brand came to prominence over the following 15 years after selling over 2 billion bottles worldwide.[citation needed]

Acquisitions[edit]

The firm has owned at one time or other: My Organic Baby, DMR Food Corporation; and Cascade Clear Water Co.

Timeline[edit]

  • 1987: Clearly Canadian flavoured sparkling water is introduced.
  • 1993: Annual sales hit $155 million.
  • 1993: Royalty agreement with Camfrey Resources is terminated for $22.9 million.
  • 1994: Clearly Tea and Clearly Two beverages are test-marketed.
  • 1996: Hostile acquisition pursuit of Sun-Rype Products Ltd. initiated.
  • 1996: Orbitz, with free-floating gel spheres, is introduced.
  • 1997: Cascade Clear Water Co. is acquired.
  • 1998: Clearly Canadian O+2, Battery, and Refresher drinks are introduced.
  • 2000: Packaging of flagship line is redesigned and diet flavours are added.
  • 2001: Founding Management exits.
  • 2005: Recapitalization brings about new ownership and management.
  • 2006: Company founder resigns as chairman.
  • 2007: DMR Food Corporation is acquired.[1]
  • 2007: My Organic Baby is acquired.
  • 2008: Clearly Canadian stars in reality TV series "Bobby G: Adventure Capitalist" on MOJO.
  • 2010: Successful creditor reorganization.
  • 2013: Fan-sourced (crowd-sourcing) direct-to-consumer pre-sales campaign.
  • 2015: Pre-sale campaign reached its goal of 25,000 cases pre-sold, pushing the product back into production. [1].

Brands, products & flavours[edit]

Cherry-flavoured 14 oz. bottle (Generation #2)

Clearly Canadian has released many flavours and formats over the years, including the following flavoured sparkling waters:

  • Wild Cherry
  • Green Apple
  • Peach Mango
  • Orchard Peach[2]
  • Mountain Blackberry
  • Coastal Cranberry
  • Summer Strawberry
  • Country Raspberry
  • Western Loganberry
  • Tropical Tangerine
  • Alpine Fruit & Berries

Additionally, the brand has released the following product extensions:

  • Clearly Tea
  • Clearly Sparkling Tea
  • Clearly Canadian Sparkling Water (non-flavoured)
  • DailyHydration
  • DailyEnergy
  • DailyVitamin
  • DailyBeauty *(never released)
  • Clearly O+2
  • Clearly H2O
  • Tre Limone
  • Orbitz

Bottle history[edit]

Clearly Canadian has been released in a number of packaging formats, principally in glass and PET bottles, that have always highlighted their distinctive flavours with vibrant colours and graphics.[citation needed] The brand's first generation signature "tear drop" glass bottle, shown to the right and for which the brand is famous, is an 11-oz (325-ml) light blue conical bottle. This bottle has come in two styles, one embossed with the name Clearly Canadian on it, the other not. The brand's second generation glass bottle was a 14-oz (414-ml) cylindrical bottle, which has been discontinued. In PET plastic, the brand has been available from time-to-time in standard 16 oz. (448ml) formats.

Beverage ingredients[edit]

The beverages have used a number of different ingredients and formulas over the years.[citation needed] Its flagship sparkling flavoured water line uses natural Canadian spring water and natural flavorings. Depending on formulation, the drinks have been sweetened with raw cane sugar, high-fructose corn syrup, sucrose and others.

In popular culture[edit]

In 2014, as an attempt in resurfacing the Clearly Canadian beverage, the popular YouTube channel, Good Mythical Morning, challenged its audience in supporting the pre-sales campaign within their "6 Snacks That Should Be Brought Back" episode of their sixth season.

See also[edit]

References[edit]

  1. ^ "DMR Food Corporation Acquired by Clearly Canadian". Food Ingredients 1st. February 9, 2007. Retrieved December 22, 2013. 
  2. ^ "Clearly Canadian Sparkling Waters". Beveragesdirect.com. Retrieved 2013-12-22. 

External links[edit]