Complan

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Complan Foods is a British company that makes powdered milk energy drinks. It was acquired by Danone in 2011.[1] In India the Complan brand is owned by the H. J. Heinz Company.

History[edit]

Complan was launched by Glaxo in 1954. As part of Glaxo's Farley Health Products subsidiary, the Complan UK brand was sold to Boots in 1988. In India, Complan remained with Glaxo until 1994, when it was acquired by Heinz, who also acquired the UK brand in the same year.[2][3] It's USP was, the complete planned food.

Present[edit]

In 2002 a majority stake in the UK business (Complan Foods) was sold to the Saatchi brothers' Saatchinvest.[3]

Cultural references[edit]

In The Beauty Queen of Leenane, a play by Martin McDonagh, lumpy Complan is a symbol of family strife.[4]

References[edit]

  1. ^ "Danone Acquires Complan Food UK". PMMI Reports. 2011-07-01. Retrieved 2011-09-04. 
  2. ^ "Heinz's India Deal". New York Times. 2004-10-03. Retrieved 2011-09-04. 
  3. ^ a b Laurance, Ben (2007-01-21). "Saatchi pieps up health drink". The Sunduay Times. Retrieved 2011-09-04. 
  4. ^ Atkinson, J.D. (2004). "Reviews – The Beauty Queen of Leenane". The British Theatre Guide. Retrieved 2011-09-04.