Crown Crafts

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Crown Crafts is a publicly held American company headquartered in Gonzales, Louisiana. The company designs, markets and distributes infant, toddler and juvenile consumer products..

Company overview[edit]

The company was founded in northern Georgia in 1957. Its operations were originally limited to the manufacture and distribution of adult bedding, primarily tufted bedspreads, and the company added jacquard-woven bedspreads in 1967.

The company went public in 1968; its stock is traded on the NASDAQ Capital Market under the ticker symbol “CRWS.”

In 1995, the company began to enter the market for infant and juvenile products through several acquisitions. Following several years of unprofitability, the company in 2000 remade itself as primarily a marketer of infant and juvenile products. During this time, the company stopped manufacturing adult woven products and began sourcing its infant and juvenile products through foreign contract manufacturers, with the largest concentration in China.

The company relocated its headquarters from Atlanta, Georgia to Gonzales, Louisiana in 2002. It also operates a leased distribution center in Compton, California, a sales office in Bentonville, Arkansas, and a Foreign Representative Office in Shanghai, China.

The company operates indirectly through its wholly owned subsidiaries, Hamco, Inc. and Crown Crafts Infant Products, Inc. Sales of the company’s products are generally made directly to retailers, which are primarily mass merchants, mid-tier retailers, juvenile specialty stores, restaurants, internet accounts and wholesale clubs. The company’s products are marketed under a variety of company-owned trademarks, primarily NoJo™ and Neat Solutions™. The company also markets products under trademarks licensed from others and as private label goods.

Products[edit]

The company’s products are primarily geared for infants, toddlers and juveniles, and include crib and toddler bedding, blankets, nursery accessories, room décor, nap mats and disposable and reusable bibs and floor mats.