DINKY

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DINKY is an acronym that stands for "Dual Income, No Kids Yet". It describes a high-earning couple who do not have children yet and are therefore able to afford a more expensive consumer lifestyle.

The term was coined in the 1980s at the height of "yuppie" culture. The Great Recession has solidified this social trend as more couples wait longer to have kids, with one in five choosing not to have them at all.[1]

Variations[edit]

DINK also exists and is used for "Dual Income, No Kids" in the United States, South Korea, and Japan. DINK is used in reference to childless and childfree couples.[2]

DINKER means "Dual (or Double) Income & No Kids Early Retirement". Some marketers have proposed "yappie" as a term to describe similar couples who do have children.[3]

A close antonym, mainly intended as a joke, is SITCOM, which stands for "Single Income, Two Children, Oppressive Mortgage.[4]

See also[edit]

References[edit]

  1. ^ Wouter van Gils/Gerbert Kraaykamp, The Emergence of Dual-Earner Couples. A Longitudinal Study of the Netherlands, in: International Sociology, Jg. 23, 2008, p. 345-366
  2. ^ Cf. Chasin, A., Selling Out: The Gay and Lesbian Movement Goes to Market, New York: Palgrave, 2000; Fejes, F., “Advertising and the Political Economy of Lesbian/Gay Identity”, in E. R. Meehan and E. Riordan (eds.), Sex & Money: Feminism and Political Economy in the Media, Minneapolis: University of Minnesota Press, 2002.
  3. ^ "The Chartered Institute of Marketing". Cim.co.uk. 2011-11-17. Retrieved 2011-12-06. 
  4. ^ "Fun with words Joke". Jokebuddha.com. Retrieved 2011-12-06. 

External links[edit]