Dan Wieden

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Dan Wieden (born 1945) is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline "Just Do It."

He and David Kennedy were listed as number 22 on the Advertising Age 100 ad people of the 20th century. He was named one of America's 25 most intriguing entrepreneurs by Inc. [1]

Wieden has been Oregon’s Professional of the Year, Oregon’s Entrepreneur of the Year, one of the world’s 50 CyberElite by Time magazine, and one of 32 members of the One Club Creative Hall of Fame.

Wieden is the founder of Caldera, a nonprofit arts education organization and camp for at-risk youth located in Sisters, Oregon.

Wieden is featured in Doug Pray's documentary Art & Copy.


  1. ^ Berger, Warren (April 1, 2004). because he's a true independent. Inc.

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