Door Number 3

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Door Number 3
Type Private
Industry Advertising
Headquarters Austin, Texas
Key people M.P. Mueller, President, Creative Director
Karen Reiner, Vice President, Director of Account Service
Zach Cochran, Director of Media
Tom Grodek, Art Director
Services Advertising and Media
Website dn3austin.com
Facebook

Door Number 3 is a full-service advertising agency located in Austin, Texas, United States.

The agency was founded in 1994 by M.P. Mueller, agency President. Mueller is also known for her New York Times blog, Branded in their "You're the Boss: The Art of Running a Small Business" series.[1]

Notable Campaigns[edit]

SH 130 Concession Company[edit]

Door Number 3’s “Can you love a road?” campaign for the SH 130 Concession Company in 2012 gained wide state recognition and was also featured in the New York Times.[2]

Cowboys Stadium Tours[edit]

Door Number 3’s “Access Granted” campaign in 2012 for the world’s largest domed sports and entertainment facility was featured in Communication Arts (magazine).[3]

The Alamo[edit]

In 2010, Door Number 3 launched “The Allies of the Alamo”, the first-ever marketing campaign for one of the country’s most cherished landmarks. The campaign was featured in Communication Arts, AdWeek and AdFreak.[4]

Cow Wow[edit]

Door Number 3’s 2010 “Heads of State” campaign for small Georgetown-based company, Cow Wow, featured six-foot terra cotta busts of Texas gubernatorial candidates Rick Perry and Bill White. The campaign gained statewide recognition and was featured on a “Stuff from Ebay” segment on the Tonight Show with Jay Leno.[5][6]

The Blood Center of Central Texas[edit]

Door Number 3's campaign for The Blood Center of Central Texas was covered by Austin American-Statesman[7] and the New York Times.[8] AdWeek and AdFreak both featured Door Number 3’s work for The Blood Center of Central Texas as the Ad of the Day.[9][10]

CEDRA Clinical Research[edit]

Door Number 3’s viral marketing campaign launched in 2008.[11] In 2009 the website, GetYourDrugOn.com was nominated for a Webby Award. It was highlighted by AdWeek as an Ad of the Day.[12]

Dallas Stars[edit]

Door Number 3’s “Come Into the Cold” campaign for the Dallas Stars played off on the roughness of hockey compared to other sports, which gained media attention from a variety of media outlets.[13]

Recent recognitions[edit]

  • 2012 Webby for “Stop the Choddy” Initiative[14]
  • 2009 Silver Addy Micro or Mini Site for CEDRA Clinical Research [15]
  • 2009 Bronze Addy Mixed Media Local Consumer for American Bank of Texas[16]
  • 2009 Bronze Addy Mixed Media National Consumer for American Bank of Texas[17]
  • 2009 Webby Award, People’s Voice for CEDRA Clinical Research[18]
  • 2009 AdWeek Ad of the Day for The Blood Center of Central Texas [9]
  • 2008 Communication Arts 50th Anniversary Issue, Campaign for Marfa Texas[19]
  • 2008 Ad Freak Ad of the Day for The Blood Center of Central Texas[10]
  • 2008 Adweek Ad of the Day for CEDRA Clinical Research [12]

References[edit]

  1. ^ "You're the Boss: The Art of Running a Small Business, The New York Times" [1]
  2. ^ "Ads Hope to Ignite a Fine Roadmance" [2]
  3. ^ "Cowboys Stadium Tours," [3]
  4. ^ "Without Ad's, You'd Quickly Forget The Alamo," "AdWeek Blogs"[4]
  5. ^ "Cow Wow Featured on Leno"[5]
  6. ^ "Texas Governor Rick Perry and Challenger Bill White Have a Hair-Off With Cow Wow"[6]
  7. ^ "Quirky ad campaign draws more donors to blood center, "Austin American Statesman [7]
  8. ^ "Don't Dial 'M' for Murder, Type 'A' for Altruistic," New York Times [8]
  9. ^ a b "The Blood Center of Central Texas: Elevator" Adweek
  10. ^ a b "Give blood, and be slightly less of a bastard" AdFreak
  11. ^ "Cedra prepares for official launch of drug site" PRWeek
  12. ^ a b "Cedra: Get Your Drug On" Adweek
  13. ^ "Stars billboard makes light of NBA referee scandal" ESPN
  14. ^ "Webby Nominees"
  15. ^ "Austin Addys 2009"[9]
  16. ^ "Austin Addys 2009"[10]
  17. ^ "Austin Addys 2009"[11]
  18. ^ "Webby Nominees"
  19. ^ "Welcome to Marfa, Texas: It's Out There Ad campaign" Communication Arts [12]