Adweek

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Adweek
Executive editor James Cooper
Categories Global advertising
Frequency Weekly, with multiple editions
First issue 1978
Company Prometheus Global Media
Country United States
Language English
Website www.adweek.com
ISSN 0199-2864

Adweek (or Ad Week) is a weekly American advertising trade publication that was first published in 1978.[1] Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.

Adweek publishes a blog called AdFreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by Prometheus Global Media.

As the second-largest advertising-trade publication,[2] its main competitor, is Advertising Age.[3]

Related publications include Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274).[1]

History[edit]

In 1990, Affiliated Publications Inc., which publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek.[4] The magazine stabilized in the 1990s.[5]

In April 2008, Adweek's editor of ten years Alison Fahey was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of the Economist Intelligence Unit and eMarketer.[6]

References[edit]

  1. ^ a b "journalfinder.wtcox-4 Subject Search Results - Journal Finder".
  2. ^ Elliott, Stuart, "Adweek Plans Overhaul as a Sign It Is Alive and Well", The New York Times, 12 September 1991.
  3. ^ Stevenson, Richard W., "The Battle of Two Advertising Magazines", The New York Times, 14 October 1985.
  4. ^ "Adweek Parent Acquisition Set", The New York Times
  5. ^ Elliott, Stuart, "Adweek magazine is commemorating its 20th anniversary with a record 232-page special issue", The New York Times, 10 November 1998.
  6. ^ "Fahey Rises at Adweek". Adweek. 22 April 2008. 

External links[edit]