Douwe Egberts

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D.E. Master Blenders 1753 NV[1]
Type Private
Founded 1753
Founder(s) Egbert Douwes
Headquarters Amsterdam, Netherlands
Owner(s) Johann A. Benckiser
Coffee cup from Douwe Egberts.

Douwe Egberts (often abbreviated as DE) is a Dutch corporation that processes and trades coffee, tea, and other groceries. Its full name is Douwe Egberts Koninklijke Tabaksfabriek-Koffiebranderijen-Theehandel NV, which translates as "Douwe Egberts Royal Tobacco Factory - Coffee Roasters - Tea Traders, Plc.".

Chronology[edit]

  • 1753 - Egbert Douwes starts a grocery shop in Joure, called De Witte Os ("the White Ox").
  • 1780 - The company is transferred to his eldest son Douwe Egberts. Its main activities are processing and trading coffee, tea, and tobacco.
  • 1948 - DE starts sales in Belgium. France, Spain, and Denmark follow.
  • 1968 - A holding company, Douwe Egberts Koninklijke ("Royal Douwe Egberts"), is founded.
  • 1969 - DE takes over Kanis & Gunnink, another Dutch coffee manufacturer.
  • 1978 - DE is in its turn taken over by Consolidated Foods Corporation.
  • 1985 - Consolidated Foods becomes Sara Lee Corporation as a result of acquisitions that year.
  • 1989 - DE takes over Van Nelle, its main Dutch competitor in coffee, tea, and tobacco.
  • 1998 - The hand-rolling tobacco business (Drum, Van Nelle, Amphora and Winner) is sold to Imperial Tobacco.
  • 2001 - The company collaborates with Philips to produce a coffee maker called Senseo.
  • 2007 - Sued the province of Groningen over the introduction of rules stating that all coffee supplied in the province must meet Fair trade criteria set by Stichting Max Havelaar. Courts ruled in favour of the province of Groningen.
  • 2012 - Douwe Egberts becomes an independent Dutch company again, trading under the name D.E Master Blenders 1753 NV[1]
  • 2013 - German investor group Johann A. Benckiser buys Netherlands-headquartered D.E. Master Blenders 1753 NV for $9.8bn, appoints new management and delists company from Euronext stock market. DEMB1753 later buys Norway's Kaffehuset Friele coffee manufacturer. Coffee production in Bergen, Norway, 'will continue as before'.[2]
De Witte Os

Brands[edit]

  • Douwe Egberts (coffee)
  • Drum (Tobacco, now property of Imperial Tobacco)
  • Pickwick tea
  • Horniman's Tea
  • Natrena (artificial sweeteners)
  • Merrild (coffee, in Denmark, Iceland)
  • Kanis & Gunnink (coffee)
  • Senseo (coffee-maker, in conjunction with Philips)
  • Douwe Egberts Coffee Systems (drinks supply)
  • Douwe Egberts Coffee Care (drinks supply)
  • Piazza d'Oro (espresso)
  • Cafitesse (coffee concentrates and systems)
  • Moccona (instant coffee)
  • Cafe Switch, a frothy coffee drink that is frothed using thumb pods
  • Cafe Pilao (coffee brand in Brazil)
  • Harris (Coffee and filter papers in Australia)
  • Maison du Café (Coffee, in France)
  • Caffiato, an iced cappuccino with caramel flavour
  • Marcilla (Spain)[3]
  • Friele (Norway)

See also[edit]

References[edit]

  1. ^ a b Dutch Coffee Brewer Coming Home May Give Jolt to Exchange, Maud van Gaal and Maaike Noordhuis (for Bloomberg), San Francisco Chronicle, June 12, 2012
  2. ^ Company News, DEMB1753, Amsterdam.Accessed: 18 January 2014.
  3. ^ August 2012 "Acerca de Marcilla (Spanish)". 

External links[edit]