|Slogan||Picture, video & profile sharing for men!|
|Type of site||gay online dating, photo database, cruising|
|Alexa rank||12,953 (April 2014[update])|
dudesnude is a popular social networking website dedicated to gay, bisexual, bicurious and men who have sex with men. The site was launched in 2002 and it has over 500,000 members. The website's purpose is to facilitate chat, dating, and setting up sexual encounters known as a "hookup". The company slogan is "picture, video, and profile sharing for men!" The company is based in London and the homepage is flanked by a bare chested man staring upward, partially obscuring his face.
Interface and users
Members select various stats which include, race, age, height, weight, adherence to safer sex practices, amount of body hair, body type, penis size, and other criteria. They also upload pictures of themselves, at least one of which must show their unclothed body, shirt off. As a result, the site has been described as the most graphic and audacious of the gay dating sites. There is a space on the profile dedicated to a text description of the member and what he is looking for, these blurbs range from a few sentences to full pages. Members join any of several communities such as those reserved for those that are visibly muscular. Members can then choose to allow or disallow other communities from being able to see them. This community-based system is one of the site's unique selling propositions in that it allows a more nuanced search function for attributes within user profiles. It acts as a pre search, along with age range preferences, so that members only see, and are only seen by, other members who they are likely to find attractive. Thus giving the impression that the site is dedicated to their tastes and requirements and avoiding unwanted contact.
The site is almost completely free of advertising, with the exception of some promotion to visitors (people who come to look at the site without creating a profile of their own). Promotion of members own commercial activities is also heavily restricted.
Another of the site's features, once a USP but something other sites have since adopted, is an optional verification feature, used to give other members a greater degree of certainty that the pictures on the profile are of the person using it. Each member has a unique profile ID number. They take a picture of themselves holding up this number which is checked by site staff, and if it can be seen to match the profile pics, a verification mark is awarded. The site also has a complex search feature to search for type of pictures or video by the various characteristics listed above.
dudesnude is free for a basic profile, which gives access to almost all features and is not as restricted as the offerings of some of the other players in the field. dudesnude has been reported as "fun" to carouse through, A paid profile allow for more storage space, faster video download, the ability to message those with full inboxes and a 'tracker' facility to show who looked at your profile. Dudesnude is owned by invates Ltd. It is hosted in the USA but is administered from United Kingdom.
The site is readily usable on mobile devices and has a familiar 'nearby' feature which shows other currently online users in distance order. It is not available as an 'app' via the main Apple or Android app stores, as they both have no nudity policies with which the site would be in direct conflict.
Site popularity and review
The site receives more than 72 million hits a year. According to Alexa rankings the site is the 7,583rd most popular website, making it more popular than competitor and pioneer gay.com and third only to competitors adam4adam and manhunt.net.
Dudesnude's official page on Facebook has over 100,000 likes
Dudesnude makes over US$163,000 a year in revenues from advertising, memberships, and an online porn viewing section and store. The site receives more than 72 million hits a year. The estimated worth of the website is US$329,482.99.
The website is popular worldwide, which is an oddity as most gay hookup sites are based either in the United States, Europe or Australia but dudesnude is popular throughout. Dudesnude is most popular in the United States followed by South Korea, Canada and México. The Alexa website rank in South Korea is #431.
Many public health groups targeting STD treatment have criticized or worry about online sex sites such as dudesnude in addition to its counterparts, Manhunt, gay.com, and adam4adam because of the their high incidence of facilitating unprotected sex and therefore the transmission of HIV and other STDs. In fact, research in Australia shows that condom usage between partners that meet through dudesnude is low.
The site carries profiles for a number of STD outreach organisations including the Terrance Higgins Trust
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