European University

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European University
European University logo 2014.svg
Motto in English One University, One Network
Established 1973
Type Business school
President Dirk Craen
Students 1400 (all campuses) [1]
Location Geneva, Montreux & Yvorne (Switzerland) ; Barcelona (Spain) ; Munich (Germany)
Campus Urban
Website http://www.euruni.edu

The European University (EU) is a multi-campus private business school with headquarters in Switzerland. It operates campuses in Switzerland (Geneva and Montreux), Spain (Barcelona), and Germany (Munich), with an executive facility in Yvorne, Switzerland.[2][3]

Alt
European University Geneva

History[edit]

European University was established in 1973 in Antwerp by Xavier Nieberding and in 1982 in Brussels by Dean Dominique Jozeau.[4] The current president and UNESCO Chair in International Relations, Business Administration and Entrepreneurship is Dr. Dirk Craen.[5] After joining as an adjunct faculty member in 1977, Craen became professor and dean at the Montreux Campus in 1985 and new president in 1998. Craen was awarded the title of Honorary Professor by the Rostov State University of Economics (RSUE) in 2012 as well as the Order of the Crown (Belgium) in 2014.[6] Dr. Craen is also member of the International Association of University Presidents.[7]

Academic programs[edit]

European University offers English-language business education programs. Programs are classified at undergraduate and graduate level and include bachelor's, masters and doctoral degree programs in Business Administration (BBA, MBA and DBA).[8]

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European University Barcelona

Undergraduate and graduate programs are proposed in many disciplines, including Communication & Public Relations, Leisure & Tourism, International Relations, Sports Management, Business & Sustainability, Business & Design Management, Family Business Management, Business Finance, Digital Media, Business Administration (BBA), International Business, International Marketing, Global Banking & Finance, Entrepreneurship, Leadership, E-Business, Human Resource(s) and Reputation Management.[9][10][11][12]

An Executive BBA (EBBA), an online master degree in International Business and a Doctorate Program in Business Administration are offered.[13][14][15]

European University offers dual degree programs with the Nichols College in Massachusetts (USA), Shinawatra International University in Bangkok (Thailand). They received a provisional accreditation in 2013 from the Malaysian Qualifications Agency (MQA) for a dual BBA with the Jesselton College (Malaysia).[16][17] [18][19][20][21] European University offers business school affiliate programs in South East Asia and Russia and encourages students to participate in inter-campus exchanges in Spain, Switzerland, Germany, UK, Russia, Kazakhstan, Taiwan, China, USA, Malaysia and Thailand.[22][23]

Accreditations[edit]

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EU Business School Munich

Business programs at the four campuses have also been accredited by the Accreditation Council for Business Schools and Programs (ACBSP) since 2009.[24][25][26][27][28]

The business programs at the Swiss campuses of the European University have also been accredited by the International Assembly for Collegiate Business Education (IACBE) since March 2010.[29][30][31] Programs accredited are the Master of Business Administration (MBA) in Communication and Public Relations, Global Finance and International Business, the Bachelor of Business Administration (BBA), the Bachelor of Arts in Communication and Public Relations and the Bachelor of Arts in International Relations.[32]

European University campuses in Switzerland, Spain and Germany received International Quality Accreditation (IQA) from the Central and East European Management Development Association (CEEMAN) in January 2011.[33] In November 2014, European University received certification from EduQua, the Swiss Quality Label for Adult and Further Education Institutions. [34]

European University is not accredited as one of Switzerland's state universities by the OAQ. An article on Schweiz am Sonntag website speculated the school might need to change its name if a new Swiss law were to take effect prohibiting institutions from using the word "university".[35][36] European University had authorization from Catalonian authorities to offer university accredited programs until 2007. In Germany, European University Spain is not accredited as a state university by ANABIN.[37][38]

Rankings[edit]

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European University Montreux

European University's Spain campus was ranked at 52 out of 67 European business schools in the 2010 Quacquarelli Symonds (QS) rankings.[39] It tied for last in QS's 2010 ranking of finance programs.[40] In 2010, European University ranked in the top 50 most social media friendly international MBA schools.[41]

In the 2011 QS Report, the European University's Spain, Switzerland, and Germany campuses were ranked at 39.[42] In 2011, European University ranked 6th best business school in the world for female students by Capital magazine in France.[43]

European University ranked 8th in the list of Women at Global 200 Business Schools compiled by QS Top MBA 2013.[44] In 2013, European University was elected top tier European MBA program and second tier Global EMBA program by CEO Magazine’s International Graduate Forum.[45][46] The 2013/2014 QS Report, ranked the EU campuses from Spain, Switzerland, and Germany at 33.[47]

European University ranked 3rd in Switzerland, behind IMD and the University of St. Gallen in the QS Global 200 Business Schools Report 2013/14. The rating provides an overview of selected business schools by over 2,000 employers who actively recruit MBA graduates.[48]

Affiliations[edit]

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European University Yvorne

European University Switzerland is member of the Swiss Federation of Private Schools,[49] the Geneva Association of Private Schools,[50] the Lake Geneva Region Swiss Private Schools Association.[51]

European University Barcelona is member of the Hispanic Association of Colleges & Universities.[52]

European University is member of The Academy of Business in Society (ABIS),[53] the European Council for Business Education,[54] and the European Foundation for Management Development.[55]

Campus[edit]

Logo EU Business School Barcelona

European University has campuses in Geneva, Montreux, Munich and Barcelona and a set of worldwide partner institutions. All campuses follow an identical curriculum taught in English allowing students to easily transfer between different countries.[56]

Classroom EU Business School Barcelona

The Geneva campus is located five minutes away from Lake Geneva and a few kilometers away from the French and Swiss Alps. The city is home to United Nations and World Trade Organization offices to name a few. The campus has WiFi and facilities including an on-site computer suite and library.[57][58][59]

The Montreux campus is located in the center of Montreux, an area known for the Montreux Jazz Festival. It has WiFi and is equipped with a computer suite.[58]

The Munich campus is located close to the city center in the capital of the southern German region of Bavaria.[60] Courses are delivered through state-of-the-art facilities. WiFi and on-site computer suites with on-demand access to ProQuest are available for students.[58]

Corridor EU Business School Barcelona

The Barcelona campus is located in La Bonanova, ten minutes away from the city center. All classrooms are equipped with SMART boards, WiFi access, computer suites and access to the ProQuest e-library.[58][60]

Sustainability[edit]

European University Montreux is a signatory of the Principles for Responsible Management Education (PRME), the United Nations-supported initiative to inspire responsible management education, research and thought leadership.[61][62]

European University is an institution member of the “Consejo latinoamericano de Escuelas de Administración”.[63][64] It also offers a Certificate program in Corporate Social Responsibility together with the International Labour Organization.[65]

Green Cross International received the 2014 Sustainability Award from European University.[66]

In 2012, European University launched a Bachelor of Arts in Sustainability Management.[67]

Honorary degrees[edit]

In 40 years of existence, European University has awarded 24 honorary doctoral degrees. A July 2013 online article in Schweiz am Sonntag criticised the university for "generosity" in awarding those honorary degrees.[35]

On June 25th 2014, Doha Bank's CEO Dr. R. Seetharaman received a PhD in Global Governance from European University.[68] Former President of Switzerland, Adolf Ogi received such a degree too and was invited by the school for the English Language Launch of his book "Dolf Ogi: Statesman and Sportsman" [69][70][71]

To name a few, holders of such a degree include Nick Hayek Jr., Gérard Dubois, Dr. Abel Gyozevich Aganbegyan, Alexander Vinokourov and Steve Guerdat.[72][73]

Marketing initiatives[edit]

European University is the educational partner for the "Crucero Business Networking" (CBN) project. CBN is a combination of education, entertainment and networking.[74][75][76]

In 2013, European University awarded the Corporate social responsibility award to Make-A-Wish Foundation Spain in 2012 [77] as well as the FC Barcelona Foundation.[78]

In December 2013, European University participated in a student welcoming event organized together with the government in Sarrià-Sant Gervasi's neighborhood.[79][80]

In July 2014, European University held a TEDxBarcelona Event called "New World" with 8 guest speakers sharing their vision about the future of society, architecture, medicine and technology.[81][82]

Marc Guerrero, European University's Cross Cultural Business Issues professor, member of the Democratic Convergence of Catalonia and vice president of the Alliance of Liberals and Democrats for Europe, published a book called "Rebooting Europe" in December 2013. It is an optimistic essay regarding the future of Europe, discussing how Europe has become a society torn between the values of the past and the uncertainties of the future.[83]

References[edit]

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External links[edit]