European University

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European University
European University logo 2014.svg
Motto in English
One University, One Network
Established 1973
Type Business school
President Dirk Craen
Students 3'000 (all campuses) [1]
Location Geneva, Montreux & Yvorne (Switzerland) ; Barcelona (Spain) ; Munich (Germany)
Campus Urban

The European University (EU) is a multi-campus private business school with headquarters in Switzerland. It operates campuses in Switzerland (Geneva and Montreux), Spain (Barcelona), and Germany (Munich), with an executive facility in Yvorne, Switzerland.[2][3]

European University Geneva


The European University was established in 1973 in Antwerp by Xavier Nieberding and in 1982 in Brussels by Dean Dominique Jozeau.[4] The current president and UNESCO Chair in International Relations, Business Administration and Entrepreneurship is Dirk Craen.[5] After joining as an adjunct faculty member in 1977, Craen became professor and dean at the Montreux Campus in 1985 and new president in 1998. Craen was awarded the title of Honorary Professor by the Rostov State University of Economics (RSUE) in 2012 as well as the Order of the Crown (Belgium) in 2014.[6] Craen is also member of the International Association of University Presidents.[7]

Academic programs[edit]

European University offers English-language business education programs. Programs are classified at undergraduate and graduate level and include bachelor's, masters and doctoral degree programs in Business Administration (BBA, MBA and DBA).[8]

European University Barcelona

Undergraduate and graduate programs are proposed in many disciplines, including Communication & Public Relations, Leisure & Tourism, International Relations, Sports Management, Business & Sustainability, Business & Design Management, Family Business Management, Business Finance, Digital Media, Business Administration (BBA), International Business, International Marketing, Global Banking & Finance, Entrepreneurship, Leadership, E-Business, Human Resource(s) and Reputation Management.[9][10][11][12]

An Executive BBA (EBBA), an online master degree in International Business and a Doctorate Program in Business Administration are offered.[13][14][15]

European University offers dual degree programs with the Nichols College in Massachusetts (USA), Shinawatra International University in Bangkok (Thailand). They received a provisional accreditation in 2013 from the Malaysian Qualifications Agency (MQA) for a dual BBA with the Jesselton College (Malaysia).[16][17] [18][19][20][21] European University offers business school affiliate programs in South East Asia and Russia and encourages students to participate in inter-campus exchanges in Spain, Switzerland, Germany, UK, Russia, Kazakhstan, Taiwan, China, USA, Malaysia and Thailand.[22][23]


EU Business School Munich

Business programs at the four campuses have also been accredited by the Accreditation Council for Business Schools and Programs (ACBSP) since 2009.[24][25][26][27][28]

The business programs at the Swiss campuses of the European University have also been accredited by the International Assembly for Collegiate Business Education (IACBE) since March 2010.[29][30][31] Programs accredited are the Master of Business Administration (MBA) in Communication and Public Relations, Global Finance and International Business, the Bachelor of Business Administration (BBA), the Bachelor of Arts in Communication and Public Relations and the Bachelor of Arts in International Relations.[32]

European University campuses in Switzerland, Spain and Germany received International Quality Accreditation (IQA) from the Central and East European Management Development Association (CEEMAN) in January 2011.[33] In November 2014, European University received certification from EduQua, the Swiss Quality Label for Adult and Further Education Institutions. [34]

Since 2015, the school offers students the opportunity to complete a U.K. state-accredited Bachelor of Arts in International Business degree awarded by the University of Derby [35][36] as well as a U.K. state-accredited MBA and MSc in International Management degree awarded by the University of Roehampton.[37] Both diplomas obtained together with University of Derby and Roehampton programs are state accredited in Germany with a H+ mention on Anabin.[38]

European University is not accredited as one of Switzerland's state universities by the OAQ. An article on Schweiz am Sonntag website speculated the school might need to change its name if a new Swiss law were to take effect prohibiting institutions from using the word "university".[39][40] European University had authorization from Catalonian authorities to offer university accredited programs until 2007. In Germany, European University Spain is not accredited as a state university by ANABIN.[41][42]


European University Montreux

Quacquarelli Symonds[edit]

In 2015, European University Spain was ranked 2nd out of 46 in the Quacquarelli Symonds Best ROI for European MBA Programs.[43]

European University ranked 3rd in Switzerland, behind IMD and the University of St. Gallen in the QS Global 200 Business Schools Report 2013/14. The rating provides an overview of selected business schools by over 2,000 employers who actively recruit MBA graduates.[44] The 2013/2014 QS Report, ranked the EU campuses from Spain, Switzerland, and Germany at the 33rd position.[45]

European University ranked 8th in the list of Women at Global 200 Business Schools compiled by QS Top MBA 2013.[46]

In the 2011 QS Report, the European University's Spain, Switzerland, and Germany campuses were ranked at 39.[47]

European University's Spain campus was ranked at 52 out of 67 European business schools in the 2010 Quacquarelli Symonds (QS) rankings.[48]

CEO Magazine[edit]

In 2015, European University's MBA program came in joint-first position for the Global Top 20 rankings and the online MBA program ranked number one in the global online rankings. In the meantime, the on-campus MBA program was part of the top tier European MBA rankings and the executive MBA made it to first tier in the global list.[49][50]

In 2013, European University was elected top tier European MBA program and second tier Global EMBA program by CEO Magazine’s International Graduate Forum.[51][52]

Other rankings[edit]

In 2011, European University ranked 6th best business school in the world for female students by Capital magazine in France.[53]

In 2010, European University ranked in the top 50 most social media friendly international MBA schools.[54]


European University Yvorne

European University Switzerland is member of the Swiss Federation of Private Schools,[55] the Geneva Association of Private Schools,[56] the Lake Geneva Region Swiss Private Schools Association.[57]

European University Barcelona is member of the Hispanic Association of Colleges & Universities.[58]

European University is member of The Academy of Business in Society (ABIS),[59] the European Council for Business Education,[60] and the European Foundation for Management Development.[61]


Logo EU Business School Barcelona

European University has campuses in Geneva, Montreux, Munich and Barcelona and a set of worldwide partner institutions. All campuses follow an identical curriculum taught in English allowing students to easily transfer between different countries.[62]

Classroom EU Business School Barcelona

The Geneva campus is located five minutes away from Lake Geneva and a few kilometers away from the French and Swiss Alps. The city is home to United Nations and World Trade Organization offices to name a few. The campus has WiFi and facilities including an on-site computer suite and library.[63][64][65]

The Montreux campus is located in the center of Montreux, an area known for the Montreux Jazz Festival. It has WiFi and is equipped with a computer suite.[64]

The Munich campus is located close to the city center in the capital of the southern German region of Bavaria.[66] Courses are delivered through state-of-the-art facilities. WiFi and on-site computer suites with on-demand access to ProQuest are available for students.[64]

Corridor EU Business School Barcelona

The Barcelona campus is located in La Bonanova, ten minutes away from the city center. All classrooms are equipped with SMART boards, WiFi access, computer suites and access to the ProQuest e-library.[64][66]


European University Montreux is a signatory of the Principles for Responsible Management Education (PRME), the United Nations-supported initiative to inspire responsible management education, research and thought leadership.[67][68]

European University is an institution member of the “Consejo latinoamericano de Escuelas de Administración”.[69][70] It also offers a Certificate program in Corporate Social Responsibility together with the International Labour Organization.[71]

Green Cross International received the 2014 Sustainability Award from European University.[72]

In 2012, European University launched a Bachelor of Arts in Sustainability Management.[73]

Honorary degrees[edit]

In 40 years of existence, European University has awarded 24 honorary doctoral degrees. A July 2013 online article in Schweiz am Sonntag criticised the university for "generosity" in awarding those honorary degrees.[39]

On June 25, 2014, Doha Bank's CEO, R. Seetharaman received a PhD in Global Governance.[74] Former President of Switzerland, Adolf Ogi, received such a degree as well and was invited by the school for the English language launch of his book Dolf Ogi: Statesman and Sportsman.[75][76][77]

Holders of such a degree include Nick Hayek Jr., Gérard Dubois, Abel Gyozevich Aganbegyan, Alexander Vinokourov and Steve Guerdat.[78][79]

Marketing initiatives[edit]

European University is the educational partner for the "Crucero Business Networking" (CBN) project. CBN is a combination of education, entertainment and networking.[80][81][82]

In 2013, European University awarded the Corporate social responsibility award to Make-A-Wish Foundation Spain in 2012 [83] as well as the FC Barcelona Foundation.[84]

In December 2013, European University participated in a student welcoming event organized together with the government in Sarrià-Sant Gervasi's neighborhood.[85][86]

In July 2014, European University held a TEDxBarcelona Event called "New World" with 8 guest speakers sharing their vision about the future of society, architecture, medicine and technology.[87][88]

Marc Guerrero, European University's Cross Cultural Business Issues professor, member of the Democratic Convergence of Catalonia and vice president of the Alliance of Liberals and Democrats for Europe, published a book called "Rebooting Europe" in December 2013. It is an optimistic essay regarding the future of Europe, discussing how Europe has become a society torn between the values of the past and the uncertainties of the future.[89]

European University is part of the "Atypical Partners" for the Montreux Jazz Festival.[90]


  1. ^ "European University receives Eduqua Accreditation". 
  2. ^ "Fiche descriptive - EUROPEAN UNIVERSITY, EBU SA". 
  3. ^ "EU registration in Swiss Private School Register". 
  4. ^ ON Magazine Issue 1, p. 16., ON Magazine Retrieved February 12, 2014
  5. ^ "Prof. Dirk Craen, UNESCO Chair in International Relations, Business Administration and Entrepreneurship". 
  6. ^ "About Dr. Dirk Craen". 
  7. ^ "IAUP Member List". 
  8. ^ "TopMBA Program list European University (Barcelona, Geneva, Munich)". 
  9. ^ "Eunicas Full list of programs - European University of Barcelona". 
  10. ^ "My Switzerland European University, Geneva Montreux". 
  11. ^ "EU programs Student enquiry". 
  12. ^ "The Independent European University". 
  13. ^ "EU Online MBA Program in International Business". 
  14. ^ "EU Online MBA – International Business". 
  15. ^ "European University (EU Business School) Is Launching a New Program: Online MBA in International Business". 
  16. ^ "Top Business School in Europe Formed Partnership with Local College: The Partnership between Jesselton College and European University". 18 February 2014. 
  17. ^, Official MQA accreditation website
  18. ^ "History & Accreditation". 
  19. ^ "European University Announces Dual MBA Degree with Charleston College". 
  20. ^ "European University - The International Business School". 
  21. ^ "Metropolitan European University". 
  22. ^ "The other EU: a university and a network". 2013. 
  23. ^ "European University Montreux - About". 
  24. ^ Accredited Programs "Accreditation Council for Business Schools and Programs". 2013. 
  25. ^ "CHEA ACBSP accreditation for EU Geneva". 2013. 
  26. ^ "CHEA ACBSP accreditation for EU Montreux". 2013. 
  27. ^ "CHEA ACBSP accreditation for EU Munich". 2013. 
  28. ^ "CHEA ACBSP accreditation for EU Barcelona". 2013. 
  29. ^ "IACBE Accreditation Search List Page". 
  30. ^ "IACBE Membership Status: Center for Management Studies European University-Switzerland, Quai du Seujet 30, 1201, Geneva, Switzerland" (PDF). 2013. 
  31. ^ "CHEA IACBE accreditation for EU". 
  32. ^ IACBE Membership Status
  33. ^ "IQA accredited Institutions". 
  34. ^ "EduQua Certified Institutions". 
  35. ^ "EU Business School University of Derby". 
  36. ^ "European University presents new dual degree Bachelor programs with University of Derby (UK)". 
  37. ^ "New partnership will bring more Roehampton degrees to Europe". 19 January 2015. 
  38. ^ "List of Anabin accredited schools". 
  39. ^ a b "Prominente bluffen mit Doktortitel (English: The prominent bluff with doctorates)". 13 July 2013. 
  40. ^ "CRUS Recognized or Accredited Swiss Higher Education Institutions". 
  41. ^ "Official Journal of the Generalitat of Catalonia". 
  42. ^ "ANABIN Database for Institutions". 
  43. ^ "What Business School is really like Poets and Quants". 31 January 2015. 
  44. ^ "QS 2013-14 Business Schools Report". 
  45. ^ "QS Global 200 Business Schools Report 2013/2014". 2014. 
  46. ^ "Women at Global 200 Business Schools: Top 10". 
  47. ^ "QS Global 200 Business School Report". 2011. 
  48. ^ "Top Business School". 2010. 
  49. ^ "CEO Magazine rankings". 2015. 
  50. ^ "CEO Magazine 2015 MBA rankings" (PDF). 
  51. ^ "MBA-Rankings-Summer-2013.pdf" (PDF). 
  52. ^ "EMBA Rankings Summer 2013" (PDF). 2011. 
  53. ^ "MBA's get feminine". 
  54. ^ "Top 50 most social media MBA schools". 
  55. ^ "Swiss Federation of Private Schools". 
  56. ^ "AGEP schools". 
  57. ^ "EU ADVEP". 
  58. ^ "European University HACU". 
  59. ^ "European University Center for Management Studies". 
  60. ^ ECBE Members list
  61. ^ EFMD Members list
  62. ^ "European University". 
  63. ^ "European University Business School". 
  64. ^ a b c d "European University Accreditation – Campus of the European University". 
  65. ^ "Swiss University Business Courses in English". 
  66. ^ a b "Triple accredited European university provides unmatched choice for its students". 22 March 2014. 
  67. ^ "Details for European University PRME". 
  68. ^ "Letter of renewed commitment European University" (PDF). 
  69. ^ "European University destaca pertenencia a CLADEA". 
  70. ^ "European University CLADEA". 
  71. ^ "European University and the International Labour Organization offer the second joint CSR Certificate Program". 
  72. ^ "Green Cross receives Sustainability Award from European University". 
  73. ^ "European University pushes for a sustainable world" (PDF). 
  74. ^ "Doha Bank CEO received PhD in Global Governance from European University". 6 July 2014. 
  75. ^ "As my Ogi crystal wandered into Kofi Annan bag". 18 February 2014. 
  76. ^ "Business students - and Kofi Annan - attend Ex-Swiss PM book launch". 29 January 2014. 
  77. ^ "European University Hosts English-Language Book Launch of Adolf Ogi's Biography". 14 February 2014. 
  78. ^ "European University, eine der besten Wirtschaftshochschulen weltweit". 21 May 2014. 
  79. ^ Adolf Ogi book launch at UN
  80. ^ "European University Barcelona and Crucero Business Networking Rock the Networking Boat!". 
  81. ^ "European University Barcelona and Crucero Business Networking Rock the Networking Boat!". 24 April 2014. 
  83. ^ "European University awards MAKE A WISH SPAIN for your social work". 23 June 2012. 
  84. ^ "European University awards the FC Barcelona Foundation". 17 June 2013. 
  85. ^ "En marcha el Distrito de Conocimiento". 16 December 2013. 
  86. ^ "La URL participa en el acto de bienvenida a los alumnos internacionales del distrito de Sarrià-Sant Gervasi". 
  87. ^ "TEDxBarcelona – New World". 
  88. ^ "TEDxBarcelona - Sponsors". 
  89. ^ "The Women in Business Issue" (PDF). Winter–Spring 2014. 
  90. ^ [Atypical Partner - Montreux Jazz Festival]

External links[edit]