The video for the song, directed by Paul Fedor, features the band playing on a soundstage while three walls behind them display filmstrip slides of people holding opaque rectangles with phrases depicting their inner feelings on them explaining the reason why they feel down, and broken hearted. Seether arranged for the concept to be implemented on the cover art to Disclaimer. Ten different versions of the album were released, each featuring a photo of a person from the video. According to bassistDale Stewart:
"[Seether] came up with the idea of the people baring their souls and holding up the signs and we thought it was a good concept. It's kind of like a thread that runs through the whole album, the fragility, or whatever you want to call it, you know in people. People are always screwed up about something. It doesn't matter if they act like they're not as if they're alright. So therefore, there are times where everybody feels a broken heart."