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Fiverr Logo.png
Web address
Slogan Browse. Buy. Done.
Commercial? Yes
Type of site Online Marketplace
Registration Required
Available in English, Spanish, French, Dutch, Portuguese
Owner Shai Wininger, Micha Kaufman
Launched February 2010
Alexa rank negative increase 177 (October 2014)[1]
Current status Active

Fiverr is a global online marketplace offering tasks and services, referred to as 'gigs' beginning at a cost of $5 per job performed, from which it gets its name. The site is primarily used by freelancers who use Fiverr to offer a variety of different services, and by customers to buy those services.[2]

Currently, Fiverr lists more than three million services on the site that range between $5 and $500.[3]


Fiverr was founded by Micha Kaufman and Shai Wininger in 2009. CrunchBase describes Fiverr as “one of the world’s largest online marketplaces for services” available in more than 200 countries. Fiverr’s purpose is to provide a platform for people to buy and sell a variety of digital services typically offered by freelance contractors, such as writing, graphic design, and programming.[4] Fiverr’s services start at $5, which is what the company’s name is based on and can go up to thousands of dollars with Gig Extras. Each service offered is called a “Gig”.[5]

The website was launched in February 2010 and by 2012 was hosting over 1.3 million Gigs.[6] The website transaction volume has grown 600% since 2011. Additionally, has been ranked among the top 100 most popular sites in the U.S. and top 150 in the world since the beginning of 2013.[3]

On May 3, 2012, Fiverr secured US$15 million in funding from Accel Partners and Bessemer Venture Partners, bringing the company's total funding to US$20 million.[2]

On December 2013, Fiverr released their iOS app in the Apple App Store.[7]

On March 2014, Fiverr released their Android app in the Google Play store.[8]

During August 2014, Fiverr announced that it has raised $30 million in a Series C round of funding from Bessemer Venture Partners, Accel and other investors. The round brings Fiverr's total funding to date to $50 million.[2]


Fiverr facilitates the buying and selling of "Gigs" or micro-jobs online. More than 3 million Gigs are available on the site, which range from funny and quirky to business micro-services. For example, advertised services have included "to sing while holding a sign with your company logo" and "to receive travel tips for visiting Paris”. Gigs on Fiverr are fairly diverse, and range from “get a well-designed business card”, “a career consultant will create an eye-catching resume design”, “help with HTML, JavaScript, CSS, and JQuery”, to “I will be your personal assistant or virtual assistant” and “I will have Harold the Puppet make a birthday video.” [9]

The Gig Economy[edit]

Fiverr's purpose is to act as a marketplace where people can create a business out of their hobbies.[10] The company describes this idea as the "Gig Economy".[11]

Seller Levels[edit]

In January 2012, Fiverr launched Levels, a reputation-based promotion system. After sellers complete at least 10 transactions, they unlock advanced tools to offer add-on services and increase the value of their Gigs. Now, close to 50% of the Gigs offered on Fiverr sell for more than $5.[12]

Fiverr has three "Levels": Level 1; Level 2; and Top Rated Seller.[13][14]

Once sellers move up a level they gain the following sales tools:[13][14]

  • Gig Extras which enable sellers to add-on services to their Gig at an additional cost (up to $100).
  • Multiples which enable buyers to order more than one Gig at a time.
  • Extra Fast which enables sellers to expedite their Gig

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-10-30. 
  2. ^ a b c Leena Rao (3 May 2012). "Task-Based Marketplace Fiverr Raises $15M From Accel And Bessemer". TechCrunch. Retrieved 2012-05-04. 
  3. ^ a b Robin Wauters (3 May 2012). "Fiverr helps get things done for as little as $5, raises $15m from Accel and Bessemer". The Next Web. Retrieved 2012-05-04. 
  4. ^ CrunchBase Profile - Fiverr
  5. ^ Hoover, Lisa. "Fiverr Outsources Your Small Jobs for $5". Lifehacker. Gawker Media. Retrieved 8 March 2010. 
  6. ^ Mary Pilon (16 March 2010). "What Will People Do for $5? Fiverr Lets You Find Out". Wall Street Journal. Retrieved 2011-04-10. 
  7. ^ Bilton, Ricardo. "Fiverr launches its first iOS app to help mobilize the up-and-coming gig economy". Venture Beat. Retrieved 21 April 2014. 
  8. ^ Henry, Alan. "Fiverr Brings Its Low-Cost Side-Hustle Marketplace to Android". Lifehacker. Gawker Media. Retrieved 14 March 2014. 
  9. ^ Dachis, Adam. "Five Annoying Life Problems You Can Solved for $5 with Fiverr". Lifehacker. Gawker Media. Retrieved 9 September 2013. 
  10. ^ Eric Pfeiffer (3 April 2012). "How is changing the creative economy $5 at a time". Yahoo News Blog. Retrieved 2012-03-04. 
  11. ^ Kaufman, Micha. "The Gig Economy: The Force That Could Save The American Worker?". WIRED. Condé Nast. Retrieved 17 September 2013. 
  12. ^ Press Release (3 May 2012). "Fiverr Inks $15M". Private Equity Hub. Retrieved 2012-05-04. 
  13. ^ a b Jakk (12 January 2012). "Fiverr outs new Levels feature, aims to aid user buying decisions and reward sellers". technologyblogged. Retrieved 2012-03-19. 
  14. ^ a b "Fiverr's Levels". Retrieved 26 June 2014. 

External links[edit]