|Designer(s)||Konrad Bauer and Walter Baum|
Folio is a realist sans-serif typeface designed by Konrad Bauer and Walter Baum in 1957 for the Bauersche Gießerei (in English: Bauer foundry). Bauer licensed the design to Fonderie Typographique Française for sale in France under the name Caravelle.
Like Helvetica and Univers, which were also released at the same time, it is part of the International Typographic Style and modeled after Akzidenz-Grotesk. However, Folio is more closely modeled on Akzidenz-Grotesk than the other two, which have larger x-heights. Due to good marketing, the typeface experienced moderate success in the United States. The typeface family was extended in 1963, adding an Extra Bold weight and a Bold Condensed width.
Characteristics of this typeface are:
lower case: square dot over the letter i. double storey a.
upper case: the capital Q's tail is centered under the figure, the uppercase J has a slight hook, and there are two versions of uppercase R, one with a straight leg and one with a curved leg.
In common use
Lowe's uses various weights of Folio on all in-store signage.
- Jaspert, Berry and Johnson. Encyclopaedia of Type Faces. Cassell Paperback, London; 2001. ISBN 1-84188-139-2.
- Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. ISBN 0-300-11151-7.
- Meggs, Philip B. and Rob Carter. Typographic Specimens: The Great Typefaces. Wiley: 1993. p. 139 ISBN 0-471-28429-7.
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