International Typographic Style

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Akzidenz-Grotesk designed in 1896 for the H. Berthold AG type foundry. The face was a hallmark of the modernist Swiss Style.

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.[1] Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.,[2][3]

See also[edit]

References[edit]

  1. ^ Encyclopædia Britannica, International Typographic Style
  2. ^ Encyclopædia Britannica, Arts & Entertainment: graphic design, THE INTERNATIONAL TYPOGRAPHIC STYLE
  3. ^ International Poster Gallery

Further reading[edit]

  • Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
  • Hollis, Richard. Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965. Yale University Press: 2006. ISBN 0-300-10676-9.
  • Müller-Brockmann, Josef. Grid Systems in Graphic Design. Niggli: 1996. ISBN 3-7212-0145-0.
  • Ruder, Emil. Typography. Hastings House: 1981. ISBN 0-8038-7223-2.

External links[edit]