International Typographic Style
From Wikipedia, the free encyclopedia
Akzidenz Grotesk designed in 1896 for the H. Berthold AG type foundry. The face was a hallmark of the modernist Swiss Style.
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.[1] Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.[2]
[edit] See also
[edit] References
[edit] Further reading
- Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
- Hollis, Richard. Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965. Yale University Press: 2006. ISBN 0-300-10676-9.
- Müller-Brockmann, Josef. Grid Systems in Graphic Design. Niggli: 1996. ISBN 3721201450.
- Ruder, Emil. Typography. Hastings House: 191981. ISBN 0-8038-7223-2.
[edit] External links
|
|
|
| 5th to 18th century |
|
|
| 19th century |
|
|
| 20th century |
|
|
| 21st century |
|
|
| Related articles |
|
|
