Franklin Mills

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Franklin Mills
Franklin Mills kite entrance.jpg
Entrance to Franklin Mills mall
Location Philadelphia, PA, U.S.
Coordinates 40°05′14″N 74°57′42″W / 40.0873°N 74.9616°W / 40.0873; -74.9616Coordinates: 40°05′14″N 74°57′42″W / 40.0873°N 74.9616°W / 40.0873; -74.9616
Opening date May 11, 1989
Developer Mills Corporation
Owner Simon Property Group
No. of stores and services 200
No. of anchor tenants 20
Total retail floor area 1,600,000 square feet (150,000 m2)[1]
Parking Lighted lot
No. of floors 1 (2 in Burlington Coat Factory)
Website http://www.franklinmills.com/

Franklin Mills is an enclosed shopping mall located in northeast Philadelphia, Pennsylvania, bordering Bensalem in Bucks County and 15 miles (24 km) outside Center City.[2] Named for Benjamin Franklin, the mall houses 200 stores, a movie theatre, two food courts, and seven theme restaurants[3] and was visited by an estimated 18 million people in 2006.[4]

Opened in 1989, Franklin Mills was the second built and formerly owned by the Mills Corporation and is now managed by the Simon Property Group.[5] Along with King of Prussia Mall, Simon has control of Pennsylvania's two largest malls.

Contents

[edit] Location

The Franklin Mills site was formerly home to Liberty Bell Park Racetrack.[6] It is located approximately one mile west of Interstate 95, at the intersection of Woodhaven Road (Pennsylvania State Route 63) and Knights Road.

In August 2006, unconfirmed rumors circulated that the mall was being closed and sold for residential redevelopment.[7]

[edit] Branding and design

Franklin Mills mall is designed in the shape of a thunderbolt in commemoration of Franklin's kite-and-key experiment. The mall's logo includes a red kite with a lighting bolt on the right side and the string ending on the letter "A" of "FRANKLIN". The mall is separated by its four Neighborhoods: Red, Blue, Yellow, and Green, and has six main entries including its neighborhood color entries, plus Aqua at the Grand Court and the Orange entry in its Green Neighborhood near the former Steve & Barry's. There are also entries at either side of the AMC 14 theater for moviegoers after mall hours.

The mall is the first Mills mall to have two food courts. "Cafe Court" is at Red Neighborhood 1 and is anchored by GAP. "Cafe Freedom" is a larger food court at Green Neighborhood 4. Like all Mills Landmarks, the mall has graphics, usually hanging from the ceiling. A sculpture of Benjamin Franklin's Face is located at the Grand Court between Neighborhoods Blue & Yellow. Almost all main mall entries have a graphic at its entry. Throughout the mall, there are several sets of projection TVs hanging from the ceiling known as "Mills TV", showing video loops of music videos and advertisements.

The 1,600,000-square-foot (150,000 m2) mall consists primarily of factory outlet stores.[3] As of November 2011, the surviving major anchor tenants include Marshalls, and Burlington Coat Factory. When the mall first opened in 1989 the original anchors were J. C. Penney; Sears; Ports of the World, a discount apparel, housewares and giftware chain of Boscov's Department Stores, Reading, Pa.; Reading China and Glass, a housewares chain also based in Reading; and Phar-Mor, Youngstown, Ohio, a deep discount drug chain.[8][9] Over time the Ports, was re-branded as Boscov's, and later replaced by Steve & Barry's, before the location became vacant and Sears ceded much of their square footage to Marshalls. Original stores remaining in the mall include Bed, Bath and Beyond & Modell's, which have been joined by Forever 21, Last Call, H&M, & Off 5th, among others. As of November 29, 2011, 3 of the mall's 5 anchors are vacant. On December 15, 2011, it was announced that J.C. Penney would be returning to the mall as a department store, in its original location, the outlet store had been closed as part of a nationwide realignment by the retailer of all its outlet stores.[10]

[edit] Mall entrances

  • Red-Liberty Bell
  • Blue-A Cloud with a Lightning Bolt
  • Aqua-none
  • Yellow-A Key with string (a nod to Franklin's lightning experiment)
  • Orange-An Ink cup for its feather pens
  • Green-A Bald Eagle (its entry has no kite)
  • AMC 14-entries on both sides of the theater, accessible after mall hours.

Stand-alone stores adjacent to the main mall include Wal-Mart, Dick's Sporting Goods and Raymour & Flanigan (in a failed Carrefour building), Pathmark (formerly known as Super Fresh), plus various fast food eateries and restaurants. In addition, there is a neighboring strip mall called "Franklin Marketplace" (former Home & Design Center) which now serves as a campus of the CHI Institute and also a Big Lots store. Also included on site are a Bally Total Fitness gym, a non-denominational church called Bethel, The Church @ Franklin Mills (formerly the site of a movie theater), a Sam's Club, and a Toys "R" Us.

[edit] References

[edit] External links

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