|Industry||Branded Entertainment & Advergaming & Services|
|Headquarters||Ottawa, Ontario, Canada|
|Key people||Mike Burns CEO
Jeff Doiron Founding Partner
Dave Ozipko Founding Partner
Immersive Web Experience
Custom Application Development
Fuel Industries is an Ottawa, Ontario-based online interactive and marketing agency. Founded in 1999 by Mike Burns, Jeff Doiron, Dave Ozipko and Brian Nesbitt, Fuel Industries employs over 150 people and has an office in Los Angeles.
Fuel Industries has won a number of awards including Digital Entertainment & Media Excellence Awards for Advergame of the year as well as numerous Digital Marketing Awards and Flash in the can awards. Fuel Entertainment is a division of Fuel Industries specializing in the development of Fuel's own entertainment properties, such as SparkCityWorld.com, a gaming portal and virtual world for preteen girls, and Sideway: New York, a graffiti-themed video game released on the PlayStation Network. Mike Burns had the idea for the girl-themed virtual world on his twin girls' birthday, as it said in the newspaper.
Fuel Industries revenues doubled in 2006 from the previous year, and has continued to grow into a custom production shop and creative studio. Since its purchase by CFFI and re-capitalization, its employee base began to grow again. In 2009, Michael Risley became Chairman and majority shareholder of the company following the purchase. After a company re-structure and capital investment, Andrew Wing was appointed the Co-CEO of the company in 2011.
Recognition and awards
Fuel Industries has received numerous awards for both its work in advergaming and branded entertainment. In 2012, Fuel won best in Branded Entertainment at the Digi Awards for its work with McDonald's Europe on its virtual world Happy Studio. In 2008, Fuel won Gold at the London International Awards for its work on Sexy Subaru with Tribal DDB, as well as several FWA awards and three shortlists for Flash in the Can Awards.
In 2007, Fuel won Best Game, Best Canadian Studio and Best Convergence at Flash in the Can. The same year, Fuel became a Webby Awards Honoree for its work on the American Dad Vs. Family Guy Kung Fu advergame.
In 2012 Mike Burns and Ryan Valley (Director of Sales) re-located to the Los Angeles office.
On May 28, 2013, the Alamogordo City Commission (in the state of New Mexico) granted Fuel Industries six months of access to a landfill rumored to contain Atari video games. The purpose is to film a documentary about the burial and to excavate the dump site. On April 26, 2014 hundreds of Atari E.T. The Extraterrestrial game cartridges were unearthed, mixed in with trash and dirt scooped by a backhoe.
- Ottawa's major players
- Fuel injects new vision, names co-CEOs
- The FITC Awards
- Webby Honorees
- Recipient Profile - Mike Burns - Forty Under 40
- Goldsmith, Alex (30 May 2013). "Alamogordo approves Atari excavation". KRQE. LIN Television Corporation. Archived from the original on 1 June 2013. Retrieved 31 May 2013.