Gabriel Brothers

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Gabriel Brothers, Inc.
Type Private
Industry Retail
Founded 1961
Headquarters Morgantown, West Virginia
Products Clothing, footwear, and housewares.

Gabriel Brothers, Inc., founded in 1961, is a private discount fashion retailer headquartered in Morgantown, West Virginia, USA. The company operates 40 Gabriel Brothers stores throughout Kentucky, Maryland, Ohio, Pennsylvania, Virginia, South Carolina, and West Virginia.

The company operates 60 Rugged Wearhouse stores in Delaware, Georgia, Kentucky, Maryland, North Carolina, Pennsylvania, South Carolina, Tennessee, and Virginia.

Gabriel Brothers sells designer brands and fashions for up to 70% off department and specialty store prices. Their stores carry designer brand name ladies, juniors, lingerie, men's and children's apparel, along with footwear, accessories, handbags, bath and beauty products, home décor, soft home, and housewares.

Slogans used in their advertising have included phrases such as:

  • "Designer Brands, up to 70% off Department and Specialty Store Prices"
  • "Everyday Basics at Low Prices"
  • "Every Visit is a Treasure Hunt"

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