Trade name
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In business [edit]
A trade name, also known as a trading name or a business name, is the name which a business trades under for commercial purposes, although its registered, legal name, used for contracts and other formal situations, may be another. In writing, trade names are generally capitalized.[2]
As an example, the company Panda Chemical Manufacturers, Inc. may use the more friendly name Panda Pharmaceuticals when it holds itself out to the public. In this example, Panda Pharmaceuticals is the trade name.
Businesses use trade names [1] mostly to help market their products or promote their brand. Trade names can also be used to distance a company from bad publicity.
The term "trade name" is also used, particularly in the pharmaceutical and chemical industries, with the meaning "product or brand name".[3] For example, "Nylon" (from New York - London), which has become a generic name, was originally the trade name for polyamide according to the Packaging and Films Association.[4]
See also [edit]
References [edit]
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- ^ Gary Blake and Robert W. Bly, The Elements of Technical Writing, pg. 57. New York: Macmillan Publishers, 1993. ISBN 0020130856
- ^ Example of use of "trade name" for a product - HM Revenue and Customs INTM440150 - Transfer pricing: Types of transactions: intangibles: branded goods "a foreign parent company registers a new trade name in a country offering specific tax incentives... The UK subsidiary begins to manufacture and sells products under the trade name..."
- ^ PAFA Web site: Polyamide
External links [edit]
- Two documents which discuss why governments like to keep track of businesses' trade names:
- Registering Your Business Name.
- Berg Metals Corp. v. Wilson, 339 P.2d 869, 574 (Cal.App.2d 1959). See [19a]–[22].
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