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Giraffic
Company typePrivate
IndustryCloud Storage
Founded2008
Headquarters
Tel Aviv
,
Israel
Key people
Yoel Zanger[1][2]
ProductsAdaptive Video Accelerator (AVA) and Distributed Adaptive Storage & Streaming (DASS)
ServicesStreaming media content delivery acceleration; Mobile-to-mobile file transfer acceleration; Mobile video acceleration
Websitewww.giraffic.com

Giraffic is a Tel Aviv-based company that had developed "Adaptive Video Acceleration” (AVA) software to improve the performance of streaming video.[3] It sold primarily to OTT Video Apps Providers and to Consumer Electronics Device Manufacturers, such as LG, ZTE and Samsung.[4][5]

Giraffic's AVA technology was acquired in 2019 by Roku, Inc.[6] The Company claimed to continue development of its Distributed Adaptive Storage (DASS) technology towards distributed storage systems, creating a distributed online backup service for consumers based on blockchain technology.

History

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The company was founded in 2008 by Gil Gat, Boris Malamud and Yoel Zanger. Prior to co-founding Giraffic, Yoel Zanger co-founded New-Tone Technologies, a value-added services platform for mobile applications based on advanced voice and data technologies.[7]

Giraffic was headquartered in Tel Aviv, Israel. Prior to its 2019 acquisition by Roku, it had sales offices in the United States, Korea, and Hong Kong. Key personnel included Menashe Rothschild, Jeffrey Parkinson, Bhupen Shah, Anton Monk, Gregg Bernard, Mitch Singer, and Levy Gerzberg. Investors included KEC Ventures, Samsung Ventures and Previz Ventures.[8][9][10][11]

Technologies

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Giraffic's Adaptive Video Acceleration (AVA) software debuted at CES 2015, where the company demonstrated its video product on Samsung Smart TVs, Broadcom IP set-top boxes, and Intel Puma Home Gateway.[12][13][14][15]

Giraffic's Distributed Adaptive Storage and Streaming (DASS) software was deployed 2010-2012 as a peer-to-peer Content Delivery Network (P2P-CDN) by video websites including Veoh.com, Mako.co.il and Craze Digital. In 2020 the company pivoted this technology towards development of distributed online backup service for consumers.

Patents

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  • US Patent 14/287,276 IL 231685 SYSTEM AND METHOD FOR PREDICTIVE BUFFERING AND NETWORK SHAPING
  • US Patent 9306860. A congestion control method for dynamically maximizing communication link throughput. Filing date, October 14, 2013[16]
  • US Patent 8473610. Proactive Storage. Filing date, June 22, 2011[17]
  • U.S. patent 20120054260A1. Asynchronous data streaming in a distributed network. Issued March 1, 2012

Partners

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Samsung and LG use Giraffic's Adaptive Video Acceleration (AVA) technology.[18][19][20][21][22][23][24][25][26][27][28][29][30]

Competition

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Companies who competed with Giraffic included Akamai and Google.

References

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  1. ^ Shamah, David. "How Israeli tech got into one-third of the world's smart TVs". www.timesofisrael.com. Retrieved 2020-06-11.
  2. ^ Association, Media Financial Management. "Giraffic Extends Acceleration Technology to Mobile Devices". Multichannel. Retrieved 2020-06-11.
  3. ^ "CES Report: Giraffic Demonstrates Adaptive Video Acceleration". streamingmedia.com. January 5, 2015.
  4. ^ "This software promises to make Netflix as reliable as cable TV". digitatrends.com. August 14, 2014.
  5. ^ Gotkine, Elliott (September 30, 2014). "How Giraffic Boosts Streaming to Banish Buffering". Bloomberg.
  6. ^ "Roku Acquires Giraffic". TheMarker. TheMarker.com.
  7. ^ "Executive Profile Yoel Zanger". Bloomberg. January 6, 2016.
  8. ^ "Directors & Advisors". Giraffic.
  9. ^ "Giraffic". KEC Ventures. Retrieved 7 March 2016.
  10. ^ "Portfolio". Previzv Ventures.
  11. ^ Gusovsky, Dina (September 23, 2013). "Fund manager Citron tries his hand in Israeli tech". CNBC.
  12. ^ "CES Report: Giraffic Demonstrates Adaptive Video Acceleration". streamingmedia.com. January 5, 2015.
  13. ^ "הסקייפ של הווידיאו: Giraffic משפרת את הצפייה בתוכני וידיאו ברשת". Globes. December 23, 2009. Archived from the original on 2016-03-07.
  14. ^ Azuri, Calvin (September 14, 2011). "One Million Users Now Signed on for Giraffic's Leading Video Acceleration Cloud". TMC News.
  15. ^ "Live streaming latency: As Super Bowl preps its largest live stream ever, the OTT industry scurries to catch up to broadcast". Fierce Online Video. February 3, 2016.
  16. ^ "Patent Application: A congestion control method for dynamically maximizing communication link throughput WO 2014060927 A3". October 14, 2013.
  17. ^ "Proactive seeding of data in a distributed storage network WO 2011161627 A1 Application". December 29, 2011.
  18. ^ Dreier, Troy (January 7, 2016). "CES '16: Giraffic Gives a Speed Boost to Live Online HLS Video". StreamingMedia.com.
  19. ^ Shamah, David (December 31, 2015). "How Israeli tech got into one-third of the world's smart TVs". Times of Israel.
  20. ^ Zanger, Yoel (December 2, 2015). "Who Calls the Shots: TV Manufacturers or Content Providers?". streamingmedia.com.
  21. ^ Zanger, Yoel (August 7, 2015). "The Great UHD Debate: 4K Battles HDR for the Future of TV". streamingmedia.com.
  22. ^ Zanger, Yoel. "Smart TVs are Dumb, Giraffic AVA is Clever". Connections Industry Insight. Parks Associates.
  23. ^ Zanger, Yoel. "Connected TV Insights from Giraffic's Yoel Zanger: Smart TV Interface Needs to be the Smartphone". Connections Industry Insights. Parks Associates.
  24. ^ Archer, John (April 30, 2015). "4K UHD Digest: New Samsung And LG TVs, First 4K TV Channel Launches, New Tech Boosts 4K Streaming". Forbes. Samsung has taken a significant step towards removing this streaming imbalance, though, by incorporating the Adaptive Video Acceleration (AVA) system from Israeli company Giraffic into its 2015 Smart TVs.
  25. ^ Archer, John (April 27, 2015). "Smart TVs Are Dumb. Every Last Stupid One Of Them". Forbes.
  26. ^ Scott, Wilkinson (January 28, 2015). "Giraffic Adaptive Video Acceleration at CES 2015". AVS Forum.
  27. ^ "Get Clear Insight on 4K & it's Worth". 4KHub.
  28. ^ "Giraffic accelerates MPEG-DASH". Advanced Television. November 21, 2014.
  29. ^ "Samsung Smart TVs Now Accelerated With Giraffic's Adaptive Video Acceleration Technology". Reuters. Archived from the original on 8 March 2016. Retrieved 7 March 2016.
  30. ^ Flomenbaum, Adam (September 9, 2014). "How Giraffic's AVA Technology 'Rebuffs' Re-Buffering Issues and Low Quality Streams". Adweek.
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