Hala Moddelmog

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Hala Moddelmog (born January 3, 1956, in Georgia, U.S.A.) is President of Arby’s Restaurant Group, Inc., effective May 20, 2010. Previously, she served as president and chief executive officer of Susan G. Komen for the Cure. Moddelmog is a breast cancer survivor who was diagnosed in 2001. [1] She was responsible for all aspects of management for Komen for the Cure, the world’s largest grassroots network of breast cancer survivors and activists. She is the recipient of numerous awards and recognitions including an Honorary Doctorate of Letters from Georgia Southern University. She resides in Atlanta, GA with her husband, Steve Moddelmog. They have two adult children. [2]


Moddelmog earned a bachelor of arts in English at Georgia Southern University and a master of arts in journalism and mass communications from the University of Georgia. [3] She also attended Executive Education programs at Harvard and Kellogg and has her National Association of Corporate Directors (NACD) certification. [4]

Previous employment[edit]

In 1995, Moddelmog was appointed as president of Church's Chicken, a division of Atlanta-based AFC Enterprises, making her the first female president of a quick service restaurant chain (also known as fast food restaurants).

During her leadership of Church's Chicken, more than 19 percent of Church's Chicken franchises have become owned by female franchisees. This is due in large part to the company's attempts to network female investors and would-be female franchisees together to combat the biased appearance that some fast-food franchises present toward female entrepreneurs. [5] While she was President of Church’s, the company experienced record sales and profit growth with eight years of consecutive comparable sales increases, which out-paced the foodservice industry growth rate. She led the brand both under private equity ownership and as a public company under AFC Enterprises (NASDAQ:AFCE). [6]

In 2004, prior to joining Komen, Moddelmog founded Catalytic Ventures, in Atlanta, a private equity firm that consulted and invested in the food service industry.


As President of Arby’s, Moddelmog has led the brand to nine consecutive quarters of comparable store sales increases and increased EBITDA by 80% from 2011 to 2012. Under her leadership, the team has created a new brand positioning, launched two new product platforms (Ultimate Angus and Turkey Roasters) and new advertising campaigns, and redesigned the logo and building. [7] [8]

Nonprofit involvement[edit]

Highlights of her career at Komen include the establishment of a Scientific Advisory Board with a record-setting annual grant of $100m to scientific research and the establishment of the Susan G. Komen Advocacy Alliance, a 501c4 designed to advocate for breast cancer patients at the federal and state level. During Moddelmog’s tenure, Komen’s awareness and the number of corporate sponsors grew significantly (from 123 sponsors in 2006 to 296 in 2009), as did Komen’s reach around the globe. She developed the Komen Global Promise Fund and led mission delegations to Africa, Eastern Europe, and the Middle East. [9]

Besides her experience with Komen for the Cure, Moddelmog has served on the boards of the Atlanta Police Foundation, Clark Atlanta University, Leadership Atlanta, the B.B. King Museum Foundation and Women Looking Ahead magazine. [10]


Moddelmog is a recipient of the Women’s Foodservice Forum Emerging Leader Award, the International Franchise Association Bonny LeVine Award, the Restaurant Hospitality Rising Star Award and the Roundtable for Women in Foodservice Pacesetter Award.

In 2003, she received the Women of Achievement Award from the YWCA of Greater Atlanta.

In 2009, Hala received the Distinguished Alumnus Award from the American Association of State Colleges and Universities (AASCU). As an alumna of Georgia Southern University, Hala was the first from her alma mater to win the award and joins past winners including former NBC anchor Tom Brokaw. [11]