Susan G. Komen for the Cure
|Founded||1982 in Dallas, Texas|
|Founder(s)||Nancy Goodman Brinker|
|Headquarters||5005 LBJ Fwy., Ste. 250
Dallas, TX 75244
901 E Street NW
Washington, DC 20004
|Key people||Nancy Goodman Brinker (Founder & CEO)
Alexine Clement Jackson (Chairman)
Elizabeth "Liz" Thompson (President)
Dr. Eric P. Winer (Chief Scientific Adviser)
Since its inception in 1982, Komen has spent (through 2010) nearly $1.5 billion for breast cancer research, education, advocacy, health services and social support programs in the U.S., and through partnerships in more than 50 countries. Today, Komen has more than 100,000 volunteers working in a network of 124 affiliates worldwide.
According to the Harris Interactive 2010 EquiTrend annual brand equity poll, Komen was one of the most trusted non-profit organizations in America. As of January 2013[update], Komen retains Charity Navigator's highest rating of four stars despite concerns that Komen's CEO compensation is "extremely high". However, the organization has been criticized for its use of donor funds, its choice of sponsor affiliations, its role in commercial cause marketing and its use of misleading statistics in advertising. In 2012, a Komen attempt to withdraw funding to Planned Parenthood for mammograms drew controversy, leading to a significant decline in donations and event participation from which Komen has yet to fully recover.
- 1 History
- 2 Philosophy
- 3 Activities
- 4 Fundraising
- 5 Controversy and criticism
- 6 See also
- 7 Notes
- 8 Further reading
- 9 External links
Susan Goodman, later Susan Goodman Komen, was born in 1943 in Peoria, Illinois. She was diagnosed with breast cancer at the age of 33. She died of the disease at age 36 in 1980. Komen's younger sister, Nancy Goodman Brinker, who believed that Susan's outcome might have been better if patients knew more about cancer and its treatment, promised her sister that she would do everything she could to end breast cancer. To fulfill that promise, Brinker founded the Susan G. Komen Breast Cancer Foundation in Komen's memory in 1982.
In 2008, the 25th anniversary of the organization, the name was changed to Susan G. Komen for the Cure and trademarked a new logo in support of its promise "to end breast cancer forever." The new logo is a pink ribbon that resembles a runner in motion and is meant to reflect the importance of Komen's signature Race for the Cure event, which is currently the world's largest fund raising event for breast cancer education and research. The logo symbolically associates the organization with the values of the pink ribbon culture: fear of breast cancer, hope, and the charitable goodness of people and businesses who publicly support the breast cancer movement.
In December 2009 Brinker was appointed CEO of the organization.
Komen advocates for breast self-awareness as a primary method for fighting breast cancer. Komen supports universal screening mammography and breast self-examinations, as well as ever-increasing levels of government spending on diagnosing and treating breast cancer. They promote early detection as the primary tool for preventing breast cancer deaths.
Many scientific reviews have concluded that indiscriminate screening mammography for all middle-aged and older women, regardless of each woman's individual risk of developing breast cancer, results in overtreatment of some women whose cancer would never harm them. For every one woman whose life is saved by screening mammography, 250 to 500 women will be told that they might have breast cancer when they don't (false positives), 125 to 250 will have biopsies performed, and between two and ten women will receive unnecessary treatment. Komen's response is to "keep hammering away at our basic message, which is, early detection saves lives".
By contrast, organizations like the National Breast Cancer Coalition follow a medical consumerism model, in which individual women are educated by their physicians about their options and encouraged to make individualized, evidence-based decisions about their health care. Other organizations advocate more research into the environmental causes of breast cancer and cancer prevention.
Use of funds
In the 2009-2010 fiscal year, ending March 31, 2010, Komen reported approximately US $400 million in earnings. Of this, $365 million (91.3 percent) came from contributions from the public, including donations, sponsorships, race entry fees, and contributed goods and services. Approximately $35 million (8.8 percent) came from interest and dividends and gains on investments.
That same fiscal year, Komen reported approximately US $360 million in expenses. $283.2 million of this went towards program services: $75.4 million (20.9 percent of total expenditure) went to research, $140.8 million (39.1 percent) went to public health education, $46.9 million (13 percent) went to health screening services, and $20.1 million (5.6 percent) went to treatment services. The other $76.8 million went to supporting services, including $36.1 million (10 percent of total expenditure) toward fund-raising costs and $40.6 million (11.3 percent) toward general and administrative costs.
The Komen CEO salary in 2010 was $459,406 a year. Komen paid founder and former CEO Nancy Brinker $417,712 in 2011, and currently pays her $684,000 a year, according to the charity’s latest available tax filing.
Grants and awards
Since its foundation in 1982, Komen has provided funding for basic, clinical, and translational breast cancer research and for innovative projects in the areas of breast health education and breast cancer screening and treatment. The organization has awarded more than 1,000 breast cancer research grants totaling more than $180 million. Komen adheres to a peer-review process that is recognized by the US National Cancer Institute.
Komen awards three-year postdoctoral fellowships to individuals working under the guidance of experienced cancer researchers in order to recruit and retain young scientists in the field of breast cancer research. In addition to funding research, Komen and its affiliates fund non-duplicative, community-based breast health education and breast cancer screening and treatment projects for the medically under-served.
Since 1992, Komen has also annually awarded work in the field of cancer research with the Komen Brinker Award for Scientific Distinction.
In recent years, Komen has cut by nearly half the proportion of fund-raising dollars it spends on research grants, according to a 2012 Reuters analysis. In 2011, the foundation spent $63 million (15 percent) of its donations on research grants and awards.
Around 458,000 people worldwide die from breast cancer every year. Komen for the Cure states that its aim is to "reduce the burden of breast cancer on a global level". Believing that no single approach to breast health will prove effective around the world, Komen works with local communities and organizations to develop programs for particular groups or cultures.
In 2006, Susan G. Komen for the Cure announced their involvement with the US-Middle East Partnership for Breast Cancer Awareness and Research, a Middle East Partnership Initiative program that unites leading breast cancer advocates in the U.S. and the Middle East with the goal increasing early detection of breast cancer and reduce mortality through improved awareness, increased clinical resources, and research.
Today, Susan G. Komen for the Cure is active in over 50 countries with its largest affiliates in Italy and Germany.
On October 28, 2010, Jerusalem, Israel held its first Susan G. Komen Race for the Cure. Over 5,000 Christian, Muslim and Jewish people walked and ran to show solidarity in what was described as a historic event. The main goal of the race was to raise awareness of breast cancer and establish the organization as a permanent fixture in Israel. Prior to the Race the Old City walls of Jerusalem were illuminated pink by Komen founder Nancy G. Brinker, Jerusalem Mayor Nir Barkat and the Prime Minister's wife Sara Netanyahu.
The Organization raises over $35 million a year from over 60 cause marketing partnerships. These include prominent campaigns, such as those with Yoplait, which runs the Save Lids to Save Lives program, and a partnership with American Airlines.
Cause marketing allows Komen to associate the breast cancer brand with its organization. by promoting the "fear, hope and goodness" associated with the breast cancer brand, Komen is able to promote itself, breast cancer awareness, its sponsoring corporations, and conscientious consumption.
The Susan G. Komen Race for the Cure is the world's largest fundraising event for breast cancer. It consists of a series of 5K runs and fitness walks to raise money for breast cancer, to raise awareness of the disease, to celebrate those who have survived breast cancer, and memorialize those who have not.
The first race was run in Dallas, Texas in 1983, with 800 participants. The 25th Anniversary of the Race was celebrated in 2008. In 2009, it was renamed as Susan G. Komen Race for the Cure. In 2010, there were about 130 races worldwide. Additionally in 2010, over 1.6 million people participated in the race, which utilized over 100,000 volunteers.
The primary source of revenue for the event is donations collected by the participants in the race. Three-quarters of the net proceeds from the event are used locally to pay for community outreach programs, breast health education, and breast cancer screening and treatment projects run by the Komen affiliate. The remaining quarter is sent to the central organization.
Komen's other nationwide events include:
- Susan G. Komen 3-Day for the Cure — a 60-mile walk for women and men: participants walk 60 miles (96.6 km) in three days to help raise millions of dollars for breast cancer research and patient support programs
- Susan G. Komen Marathon for the Cure — a grassroots fundraising program offering fitness enthusiasts the chance to join in the fight against breast cancer by running or walking a full (26.2 mi) or half (13.1 mi) marathon.
- Susan G. Komen Passionately Pink for the Cure — a year-round fundraising and education program allowing participants to choose any date, invite friends, wear pink, have fun and raise money for the cause.
- Susan G. Komen Bowl for the Cure — a year-round fund-raising and breast cancer awareness initiative founded in 2000 and sponsored by USBC and The Bowling Foundation.
Controversy and criticism
Pinkwashing in cause marketing
Komen is a key entity in the controversy over "pinkwashing"—the use of breast cancer and the pink ribbon by corporate marketers, especially to promote products that might be unhealthy—in return for a donation to the cause. Komen benefits from these corporate partnerships, receiving over $55 million a year from two hundred and sixteen corporate sponsors. However, critics say many of these promotions are deceptive to consumers and benefit the companies more than the charity.
Some campaigns require that consumers mail proof of purchase for a promoted item before the manufacturer donates a few cents per purchase to charity; some have a cap on the maximum amount donated, with all sales beyond this fixed limit benefiting only the company, not the promoted cause.
Since their Save Lids to Save Lives campaign began in 1998, Yoplait has donated more than $25 million to Komen. In 2010 their annual maximum commitment was raised to $1.6 million. In return, a major sponsor such as Yoplait obtains an exclusive contract; no other yogurt manufacturer (such as Dreyer's, who inquired in 2000) has the opportunity to use the branding.
In 2002, credit card operator American Express launched a "Charge for a Cure" campaign which claimed that "in the search for a cure, every dollar counts." The amount donated per qualifying transaction, regardless of purchase amount, was one penny.
In 2007, the manufacturers of Jingle Jugs touted their $50,000 donation to Komen in promotions for a cross-country tour to market a novelty product depicting female breasts which move in rhythmic motion to a popular song.
For the 2008 model year, the Ford Motor Company built a branded limited edition of 2500 Ford Mustang motorcars with a "Warriors in Pink" package as part of their long-running association with Komen; an additional 1000 were offered for 2009's model year. Women employed in the automotive plastics industry were almost five times as likely to develop breast cancer, prior to menopause, as women in a control group. NFB documentary Pink Ribbons, Inc. directly juxtaposes an interview with a group of former plastic workers in Windsor, Ontario with the cause marketing to sell automobiles.
In May 2009, handgun maker Smith and Wesson announced a donation to the Massachusetts affiliate of Susan G. Komen for the Cure of proceeds collected from the sale of the M&P9 JG, "a full-size pistol engraved with the ‘Awareness Ribbon’ on the slide and packaged with two pink grip inserts". The funds donated are to benefit breast cancer research, education, screening and treatment.
In April 2010, Komen paired with fast food restaurant chain KFC to offer "Buckets for the Cure," a promotion in which fried and grilled chicken was sold in pink branded buckets. The collaboration garnered criticism from media outlets including The Colbert Report and Bitch magazine, and raised criticisms about the promotion of unhealthy eating habits and obesity, since obesity itself contributes to breast cancer. KFC contributed over $4.2 million to Komen, the largest single contribution in the organization's history. The partnership with KFC, which has since ended, allowed Komen "to reach many millions of women that they had been unable to reach before," said Brinker.
In April 2011 Komen introduced its own-brand $60 perfume "Promise Me", complete with promotional appearances by Komen CEO Nancy Brinker on the Home Shopping Network, only to encounter opposition due to coumarin, oxybenzone, toluene and galaxolide as potentially harmful ingredients. Komen stated its intention to have the product reformulated but has refused to withdraw existing stocks of the "Promise Me" product from distribution.
In 2012, WWE promoted breast cancer awareness by adorning their sets with pink ribbons with a pink middle rope on the ring, filming numerous PSAs and selling special John Cena "Rise Above Cancer" merchandise. A one million dollar donation from WWE was presented to Susan G. Komen representatives in an in-ring ceremony during the October 29, 2012 episode of Raw. The partnership continued in 2013, this time with a variety of special superstar merchandising in pink.
To critics of cause marketing the use of a potentially deadly disease as a marketing vehicle detracts from the original message. San Francisco-based advocacy group Breast Cancer Action has opposed the widespread commercialisation of the cause with an ongoing "Think Before You Pink" campaign, established in 2002. In the words of one member of the IV League, a group of terminal (Stage IV) breast cancer patients interviewed in the Léa Pool documentary Pink Ribbons, Inc., "It's like they're using our disease to profit and that's not OK."
Legal battles over trademarking
In 2007, the organization changed its name to Susan G. Komen for the Cure and trademarked the running ribbon as part of its new branding strategy. Komen has come under fire for legal action against other non-profits or organizations using the phrase "for the cure" within their names. An August 2010 article in the Wall Street Journal detailed a case in which the organization Uniting Against Lung Cancer was told in a letter from Komen that they should no longer use the name "Kites for the Cure" for their annual fund-raising event. Komen also wrote to the organization to warn them "against any use of pink in conjunction with 'cure.'" More than 100 small charities have received legal opposition from Komen regarding various uses of the words "for the cure" in their names. Among the offending charitable organizations and events were "Par for the Cure", "Surfing for a Cure", "Cupcakes for a Cure" and "Mush for the Cure".
Komen says that the organization protects its trademarks as a matter of financial stewardship and that they want to prevent confusion among donors.
Others suggest that the trademark issue is more about dominating the pink ribbon market.
The slogan itself implies the majority of Komen's funds go to research, specifically research to find a means to cure (and not merely treat or detect) the disease. By Komen's own figures, however, 21% of the total budget goes to research. In the words of cancer survivor Alicia Staley, "an organization that is actively pursuing other small charities over the use of the term 'for the cure' does not spend the majority of their own funds towards research for a cure."
Relationship with Planned Parenthood
Beginning in 2007, Komen granted money to pay for 170,000 clinical breast exams and 6,400 mammogram referrals at the Planned Parenthood Federation of America and affiliates. Komen had said its affiliates provide funds for screening, education and treatment programs in dozens of communities in which Planned Parenthood is the only place that poor, uninsured or under-insured women can receive these services. This partnership garnered criticism from pro-life advocates because some Planned Parenthood health centers perform abortions, provide information about abortions, or provide birth control.
On January 31, 2012, Komen stopped funding Planned Parenthood, citing a congressional investigation by Rep. Cliff Stearns and a newly created internal rule about not funding organizations under any federal, state or local investigation. While the move was applauded by conservative religious and pro-life groups, it was denounced by several editorials, women's health advocacy groups, and politicians.
In the 24 hours after the news broke, Planned Parenthood received more than $400,000 from 6,000 donors, followed by pledges of a $250,000 matching grant from New York Mayor Michael Bloomberg and a $250,000 gift from a foundation run by the CEO of Bonanza Oil Co. in Dallas to replace the lost funding.
Four days later, Komen's Board of Directors reversed the decision and announced that it would amend the policy to "make clear that disqualifying investigations must be criminal and conclusive in nature and not political". Several top-level staff members resigned from Komen during the controversy. In August, Brinker announced she would leave her CEO role. The number of participants at various Komen fundraising events dropped 15-30% in 2012, compared to the previous year. The Susan G. Komen 3-Day for the Cure event was scaled back to seven US cities in 2013, from a former 14 cities, due to a 37 percent drop in participation over the preceding four years.
Karen Handel, the Republican Brinker protégée whose opposition to abortion was at the center of the Planned Parenthood controversy, resigned and has published a book on the controversy titled Planned Bullyhood.
Embryonic stem cell research
|This section requires expansion. (February 2012)|
Potentially affected are millions of dollars funding cancer research at institutions such as Johns Hopkins University School of Medicine and the U.S. National Cancer Institute, which also conduct research using embryonic stem cells.
Komen has not clarified its current position on embryonic stem cell research, which it supported in 2006.
According to Komen's IRS Form 990 declarations, CEO Nancy Brinker now makes $684,000 a year, a 64 percent raise. Komen claims the last CEO salary hike took place in November 2010. While Charity Navigator continues to give Komen very favourable overall ratings on the basis of figures Komen has declared to the IRS, Charity Navigator president and CEO Ken Berger has described this remuneration as "extremely high".
"This pay package is way outside the norm. It's about a quarter of a million dollars more than what we see for charities of this size. This is more than the head of the Red Cross is making for an organization that is one-tenth the size of the Red Cross."
In October 2012 PornHub had a campaign intended to conclude with a donation to Komen. The size of the donation would depend on the number of clicks videos in their "big jugs" category got. When Komen heard of the campaign they stated that they were not accepting donations.
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