Halo vehicle
From Wikipedia, the free encyclopedia
A halo vehicle, halo car, or halo model is a marketing term used in the automotive industry for a vehicle designed and marketed to promote a brand — to create a halo effect around the vehicle and thereby create positive associations related to the brand.
In 2009, Joseph White, automotive editor for the Wall Street Journal, defined Halo vehicles as those "designed and built for the sole purpose of calling attention to a company or a brand."[1]
In a 2006 USA Today article, General Motors Vice Chairman, Bob Lutz called halo cars "shock therapy" for a brand."[2]
[edit] See also
[edit] References
- ^ "Rethinking the Halo Car". The Wall Street Journal, Eyes on the Road, Joseph White, February 2, 2009. http://online.wsj.com/article/SB123335176632734705.html?mod=article-outset-box.
- ^ Chris Woodyard (2006-08-30). "Automakers hope love for car equals love for brand". USA TODAY. http://www.usatoday.com/money/autos/2006-06-19-halo-cars-usat_x.htm. Retrieved on 2008-04-19.
