Born in 1976, Hiromix rose to fame in Japan after winning the 11th New Cosmos of Photography (写真新世紀, Shashin Shin-seiki) award, hosted by the photographic manufacturer Canon, in March 1995. Hiromix was nominated by Nobuyoshi Araki, one of Japan's best known photographers, for a series of photographs called Seventeen Girl Days. Through her provocative photographs depicting the life from a teenager's perspective, Hiromix became a media sensation and pop cultural icon in Japan.
In 1996, Hiromix published her first book Girls Blue with critical acclaim. In the west, Hiromix became well known with her book Hiromix, edited by the French photography critic Patrick Remy and published by Steidl in 1998. In 2000, Hiromix was awarded the prestigious Kimura Ihei Award for her book Hiromix Works. To date, Hiromix has published several other photography books that are concerned with identity, community, gender and the everyday. Hiromix is represented by Hiromi Yoshii Gallery in Tokyo.
As a former member of the Japanese band The Clovers, Hiromix also released a music album and continues to work as DJ. Hiromix briefly appears in a TV commercial for a Yves Saint Laurent fragrance called Jazz. The German photographer Wolfgang Tillmans photographed Hiromix in 1997. Hiromix also has a cameo appearance in the 2003 film Lost in Translation, directed by Sofia Coppola.
- Canon page.
- Bornoff, Nicholas (1999). Figures in the Landscape. In: Brittain, David (ed.), Creative camera: thirty years of writing, Manchester: Manchester University Press, p. 272.
- Remy, Patrick (1998). Hiromix. Göttingen: Steidl.
- Tillmans, Wolfgang (2003). If One Thing Matters, Everything Matters, London: Tate Publishing, p. 142.
- Ono, Philbert. "Hiromix". Japan photoguide. Profile of "one of the most well-known and sensational young female photographers in Japan".
- Romano, Gianni. "Hiromix". PhotoArts Journal.
- Shoji, Kaori, "Young women behind the camera craze in Tokyo". 16 January 1999. An excited portrait of Hiromix as "the grunge baby of the camera world" and Yuriko Takagi as "its high priestess".
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