Hitwise
From Wikipedia, the free encyclopedia
| Type | Subsidiary |
|---|---|
| Industry | Marketing |
| Founded | 1997 |
| Headquarters | New York, NY |
| Key people |
Gavin Appel, General Manager, Global Research |
| Owner(s) | Experian |
| Employees | 255 (2010) |
| Website | http://www.hitwise.com/us |
Experian Hitwise is a division of Experian that measures website traffic by collecting data directly from ISP networks.The service provides data on trends in visitor behavior and measures website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet.
In 2006 Hitwise was valued at £180m[1] and was subsequently acquired by Experian for $240m on 19 April 2007.[2]
Contents |
[edit] History
 |
This section is in a list format that may be better presented using prose. You can help by converting this section to prose, if appropriate. Editing help is available. (November 2010) |
- 1997 – Hitwise is founded in Melbourne by Adrian Giles and Andrew Barlow.[3] Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.
- 2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
- 2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
- 2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia
- 2003 – Hitwise launches in the United States
- 2004 – Hitwise is ranked 6th fasted in the Deloitte Fast 50
- 2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.
- 2007 – Hitwise is acquired by Experian
- 2008 - Hitwise is ranked #37 on the Honomichl Top 50 list of US Market Research Firms
- 2009 - Hitwise launches in Canada and Brazil.
- 2010 - Hitwise launches in France
- 2010 - Hitwise launches in India
[edit] Products
- Hitwise Rankings – An instant overview of key players and fast-moving websites across 160+ industries and custom categories.
- Hitwise Search Intelligence – A keyword research tool for analyzing the long tail of search data, providing insight on how people have successfully searched for products and services across all major search engines, including paid and organic search terms.
- Hitwise Clickstream – Reports on the upstream and downstream traffic from a specific website, industry or custom category, including the breakdown of new and returning visitors.
- Hitwise Demographics and Lifestyle – Profiles on thousands of websites, defining a website's users based on age, gender, geographic location by state and DMA, social group and life stage.
- Hitwise Charting – Customized charts detailing how websites, industries or search terms perform against each other over time.
- Hitwise Conversions – A tool for marketers to better understand how their customers interact with competitive websites.
- Hitwise Customization and Alerts – Email alerts on key events on the internet that matter to your business.
- Hitwise Dashboards – Several customizable and automatically updated Hitwise reports on a single page.
- Hitwise Custom Data and Analytics - Taps into specialized Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives.
- Hitwise University- An on-demand training and education resource for all Hitwise clients.
- Hitwise Executive Summaries - Market insight and competitive benchmarking reports delivered directly to your inbox on either a quarterly or monthly basis.
- Hitwise Strategic Presentations - The Experian Hitwise research team delivers these presentations via hour long meetings or workshops, with an emphasis on actionable strategic recommendations based on unique and expert analysis of Hitwise data.
[edit] Awards
- 2003: Australian Entrepreneur of the Year Awards Finalist – Adrian Giles (founder)[4]
- 2004: UK Revolution Awards – Winner Most Innovative UK Digital Business
- 2002–2006: Deloitte Fast 50
[edit] See also
Competitors in the internet market research space include AdGooroo, Alexa, comScore, Netcraft, Quantcast and Spyfu.
[edit] References
- ^ Harrington, Ben (2006). "Hitwise eyes up £180m sale". Hitwise value (London: Telegraph). http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/01/cnhit01.xml. Retrieved 2006-12-11.
- ^ "Experian Acquires Hitwise". Hitwise Acquisition. Hitwise. 2007. Archived from the original on 2007-04-22. http://web.archive.org/web/20070422054841/http://www.hitwise.com/press-center/hitwiseHS2004/hitwise-acquisition.php. Retrieved 2007-05-15.
- ^ "Company History". Hitwise History. Hitwise. 2006. http://www.hitwise.com/us/about-us. Retrieved 2009-10-27.
- ^ "Hitwise Factsheet". About Hitwise – Factsheet. Hitwise. 2006. Archived from the original on 2006-12-08. http://web.archive.org/web/20061208104224/http://hitwise.com/who-we-are/corporate-fact-sheet.php. Retrieved 2006-12-11.
