I102-104FM
| Broadcast area | Counties Donegal, Galway, Leitrim, Longford, Mayo, Roscommon and Sligo |
|---|---|
| Slogan | music is i |
| Frequency |
102-104 MHz 96.9 MHz in County Donegal |
| First air date | 7 February 2008 |
| Format | Contemporary, youth orientated, T.A.: 15-34 y.o. |
| Owner | iRadio |
| Website | www.i102-104.ie |
i 102-104FM was a regional station in Ireland launched on 7 February 2008. The station won the licence for a 'youth' orientated station that would broadcast across seven counties in the northwest and west of Ireland, targeting listeners aged between 15 and 34; and was part of a strategy by the Broadcasting Authority of Ireland to create a network of regional youth stations across the Republic.
In 2011, it merged with sister station i105-107FM
The station had its studios originally in Galway City, and towards the end of the stations' life, Athlone; and was licensed to cover Counties Donegal, Galway, Leitrim, Longford, Mayo, Roscommon and Sligo. It was also popular in the neighboring regions of counties Clare, Limerick, Tipperary, Offaly, Westmeath, Cavan, Monaghan and the border areas of the North. In County Donegal, i102-104 broadcast through the frequency 96.9FM due to local radio station, Highland Radio broadcasting on the 103.3FM frequency. High profile figures such as the comedians Tommy Tiernan, gary sheridan and Hector Ó hEochagáin, have been signed up in an effort to raise the profile of the station.
There had been five competitors for the lucrative northwest license €20m radio licenses with bids coming from Dublin's Spin 1038, Cork's Red FM and the northwest station, Ocean FM through 'Vibe FM', and was granted to i105-107FM in November 2006. i102-104FM is owned by a consortium called iRadio, that has applied for several other of the regional youth licenses on offer from the BAI, winning the northeast and midlands license through i105107FM. iRadio is headed by Dan Healy, formerly of Communicorp's Newstalk and its other owners include fellow ex-Communicorp worker Deborah Fagan, as well as Boundary Radio, an investment management company, and the businessman Cormac McAlinden.
In August 2009 i102-104 was rated the fastest growing 15 to 34 radio station in the country, reaching over 166,000 people each week.[1] I 102-104 is the most listen to region radio in Ireland between 18-34 year olds.
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