I102-104FM

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i102-104FM
i102-104FM Logo
Broadcast area Counties Donegal, Galway, Leitrim, Longford, Mayo, Roscommon and Sligo
Slogan music is i
Frequency 102-104 MHz 96.9 MHz in County Donegal
First air date 7 February 2008
Format Contemporary, youth orientated, T.A.: 15-34 y.o.
Owner iRadio
Website www.i102-104.ie

i102-104FM (formally trading as i105FM) is a regional station in the Republic of Ireland which was launched on 7 February 2008. The station won the licence for a 'youth' orientated station that would broadcast across seven counties in the northwest and west of Ireland, targeting listeners aged between 15 and 34; and was part of a strategy by the Broadcasting Commission of Ireland to create a network of regional youth stations across the Republic to challenge the monopolies of national broadcasters RTÉ 2FM and Today FM.

The station's sister station is i105-107FM which broadcasts in the northeast and midlands.

Contents

[edit] Overview

The station has its studios in Galway City and is licensed to cover Counties Donegal, Galway, Leitrim, Longford, Mayo, Roscommon and Sligo. It is also popular in the neighboring regions of counties Clare, Westmeath, Cavan, Monaghan and the border areas of the North. In County Donegal, i102-104 broadcasts through the frequency 96.9FM due to local radio station, Highland Radio broadcasting on the 103.3FM frequency. As the 'i' in the title suggests, the company intends to use integration of different media sources, such as social networking sites and mobile phones, to make the station 'interactive' and attract listeners from what is a very diverse area spanning three provinces. High profile figures such as the comedians Tommy Tiernan and Hector Ó hEochagáin, have been signed up in an effort to raise the profile of the station, and a nationwide 'talent hunt' was launched to try and recruit the 40 people the station expects to employ when fully operational.[1]

There had been five competitors for the lucrative northwest license (currently only 26% listen to local radio with the rest tuning into national stations Today FM (33%) and RTÉ 2FM (32%)),[2] with bids coming from Dublin's Spin 1038, Cork's Red FM and the northwest station, Ocean FM through 'Vibe FM', and was granted to i105FM in November 2006. i102-104FM is owned by a consortium called iRadio, that has applied for several other of the regional youth licenses on offer from the BCI, winning the northeast and midlands license through i107FM. iRadio is headed by Dan Healy, formerly of Communicorp's Newstalk and its other owners include fellow ex-Communicorp worker Deborah Fagan, as well as Boundary Radio, an investment management company, and the businessman Cormac McAlinden.

In August 2009 i102-104 was rated the fastest growing 15 to 34 radio station in the country, reaching over 166,000 people each week. [3]

[edit] Programming

Programme Presenter(s) Airtime(s)
iWake Up Louise McSharry Weekdays, 06:30 - 09:00
iWork with Mark Mark Cunning Weekdays, 09:00 - 12:45
iWork with Dave Dave O'Connor Weekdays, 12:45 - 16:00
iGo Home Fergal D'Arcy with Peter Ganley Monday - Thursday, 16:00 - 19:00
iAr Éilemah Barbara Nic Dhonnacha Weekdays, 19:00 - 22:00
iTalk Mary 'Macker' McGill with Darragh who works on the show Sunday - Thursday, 22:00 - 01:00
iWitness News 10 minutes before the hour throughout the day, also 20 minutes past the hour during iWake Up and iGo Home
Friday Night Live: The iParty Tom Lavin Friday, 22:00 - 01:00
iWake Up Weekend Anna Geraghty Saturday and Sunday, 08:00 - 10:00
iPlay Lisa Brady Saturday, 10:00 - 14:00
iMusic Weekend Sessions Josh Clarke (Saturday) and Lisa Brady (Sunday) Saturday, 14:00 - 18:00 Sunday 13:00 - 16:00
Best of iGo Home Fergal D'arcy Sunday, 10:00 - 13:00
The Tommy and Hector Show Tommy Tiernan with Hector Ó hEochagáin and Laurita Blewitt Friday 16:00 - 19:00
iCycle Michael Doherty Saturday, 22:00 - 01:00
iTest Josh Clarke Sunday, 18:00
iTake Over Sunday, 21:00 - 01:00
News Team Grainne McMahon, Sally Ann Barrett, Sean Bushell, Fran Kennedy, Tulsen Tollett, Ciara McGinn, Brid O'Connor, Una O'Carroll, Claire O'Callaghan
General Manager Rena Maycock
Programme Director Dave Alsybury
Traffic Manager Michelle O'Grady
Production Manager Catriona Hanley
Marketing Manager Cathy Moran
Sales Tom Lavin, Deirdre Ferry, Joanna White, Serena Cooney
Finance Christina Hall, Lisa Kirrane

[edit] References

[edit] See also

[edit] External links