"I Am Australian" is popular at celebrations such as Australia Day and New Year's Day, as it celebrates the diversity of Australian society – the lyrics to the chorus emphasise this: "We are one, but we are many, and from all the lands on Earth we come, we share a dream and sing with one voice – I am, you are, we are Australian."
"I Am Australian" is sometimes played at citizenship ceremonies, and is often sung by Australian fans at numerous sporting events. A famous rendition was given at the 1994 AFL Grand Final.
In October 2003, in conjunction with the sponsorship of the 2003 Rugby World Cup, Australian telecommunications giant Telstra launched a new campaign centered on the song remixed and performed by Lo-Tel. It is often mistakenly credited to Rai Thistlethwayte, as the vocalists sound very similar. Telstra had bought the rights to the song a number of years before. The campaign was produced by advertising company Young and Rubicam.
In aid of the Farmhand Foundation's Drought Relief Appeal, Telstra released a CD of the Lo-Tel remix that sold for $6. A total of $100,000 was raised from the profits ($4.05 per CD) generated from the sale of the CD. The actual published copy of the CD credits "Performed by: Rai Thistlewayte & other artists" and "Music re-arranged by: Rai Thistlewayte"
In 2008, Telstra used a different version of the song recorded by the Sydney band, Botanics, for advertising their mobile coverage of the Beijing 2008 Olympic Games.
In 2009 two additional verses were added to show remembrance during the official National Day of Mourning for the victims of the Black Saturday bushfires. Woodley performed the song along with his daughter Clare and Kinglake fire survivors Merelyn and David Carter during the memorial service at the Rod Laver Arena in Melbourne on 22 February.
Jessica Mauboy: “WOW…. what a song. What an honour. I love Australia Day and I am so thrilled to be a part of this recording. It was such an amazing experience recording the song I and cannot wait to sing it again live on beautiful Sydney Harbour.”
Samantha Jade: “I just love this song. It really embodies the Australian spirit of inclusivity and it sends out a message that no matter where you were born or what colour your skin is, we all enjoy celebrating being Australian.”
Justice Crew: “What an honour it is to be a part of this recording. We used to sing this song at school assembly and now to be a part of the special Sony Music recording with some of the best singers in the country is such a buzz.”
Nathaniel: “Being born in South Africa and then moving to Australia at 6 years old, to now being a part of this very patriotic and special day is amazing. To be singing one of the most iconic songs of Australia and to be releasing it amongst other featured incredible artists is a privilege and an absolute honour and I am so grateful to be a part of it.”
Dami Im: “What a unique and wonderful collaboration to be a part of. ‘I Am Australian’ is such a patriotic song that represents togetherness and the Australian spirit and what better way to celebrate this than through music.”
Taylor Henderson: “It is such an amazing experience to work alongside the Sony family on such a special release. A year ago I was a proud Australian singing this song with my family and now to be a part of this official recording with my name alongside the other amazing talents on the record is such an honour. This song is so typically Australian and I am so proud to be a part of it.”
A live video is available for the Take 40! website site of the artists singing the song on floating stage in the middle of Sydney harbour