InStore Broadcasting Network
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| Type | Private |
|---|---|
| Industry | Retail Media |
| Founded | Salt Lake City, Utah |
| Headquarters | Salt Lake City, Utah |
| Products | Distribution of music & video |
| Employees | 80 |
| Website | InStoreBroadcasting Network Corporate Site |
InStore Broadcasting Network (also known as IBN) is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores. InStore Broadcasting Network's music programming is housed locally on a music server at each location, containing the music library and IBN's proprietary scheduling and delivery software. This software enables each server to receive new ads and playlists as often as necessary transferred over the Internet. The playlists dictate what will be played during the following week in that particular store.
[edit] Clients
IBN reports that it provides music to over 18,000 retail and grocery stores nationwide. Its largest client base holds nationwide accounts. Included are stores owned by Ahold (including Giant Food Stores, Tops and Martin's[disambiguation needed 
]), Kroger, Safeway, Supervalu, Meijer, Winn-Dixie and Walgreens.
[edit] Competitors
InStore Broadcasting Network directly competes with the following companies:
[edit] External links
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This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (January 2007) |
