The Instituto Ayrton Senna or IAS (Ayrton Senna Institute) is a Brazilian NGO founded by Ayrton Senna's family in November 1994, six months after Senna's death. It is presided by Viviane Senna da Silva Lalli, Ayrton's sister and mother of Formula One driver Bruno Senna.
Their goal has been working to create opportunities for human development to children and young Brazilians, in cooperation with businesses, governments, municipalities, schools, universities and NGOs.
It was announced in 2013 that there will be a long-term partnership with the video game Gran Turismo 6.
The Institute is located at Pinheiros district of São Paulo.