JNCO
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JNCO, pronounced "Jenco", is a Los Angeles, California based clothing company specializing in boys and men's jeans. Founded in 1985 by Milo and Jacques Revah, JNCO is an acronymn, short for: "Judge None, Choose One". The brand gained recognition in the early 1990s with its boys ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look. This street look was popularized throughout the 90s starting in Los Angeles and working its way nation-wide. JNCO also manufactures T-shirts, khaki pants and other clothing articles. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot (19,000 m2) operation also owned by Milo and Jacques Revah. This quote was taken from an archive of the JNCO website from June 29, 1998:[1] "Since 1991,JNCO has delivered the hippest denim jeans and phat styles to satisfy the demands of even the most hardcore hip-hop, skater and music oriented sub-cultures."
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[edit] Styles
"JNCOs" became a generic term used to refer to any brand of jean in the same straight-legged, ultra-wide style. The pants were sold mainly in urban specialty stores and became popular among many members of the hip-hop, skater and raver subcultures. After JNCOs grew in popularity, department store chains such as Kohl's and mall retail stores such as Tops and Bottems began to carry them. Other stores selling JNCO's were Gadzooks, Pacific Sunwear, and JCPenney.
JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide jeans with leg openings greater than 50 inches (1,300 mm) to more conservatively-cut styles. JNCOs were known for featuring superfluously large back pockets with graffiti-like inspired artwork embroidery that became more cartoonish as the 1990s ended including flaming skulls and the "JNCO Crown". Some names of JNCO styles included Mammoths, Crime Scenes, Buddha, Tribals and Rhinos. Kangaroos, which had 34-inch (860 mm) leg openings and extremely large back pockets, featured embroidery of a kangaroo with boxing gloves above the right rear pocket.
[edit] Current status of the company
JNCO as a jeans brand was halted sometime around 2005 or 2006 and has since been replaced by a new brand, J&Company, which is touted as being a more premium denim brand serving both women, men and even maternity. According to the official phone number listed on the JNCO website, the JNCO brand may re-enter the market in the future.[2]
[edit] See also
[edit] External links
[edit] Notes
- ^ http://web.archive.org/web/19980629152617/http://www.jnco.com/
- ^ Phone call to 1800-544-JNCO (5626) on 03/10/08
