Jacob Hornik
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Jacob Hornik | |
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| Born | March 7, 1942 |
| Education | Hebrew University in Jerusalem Syracuse University, New York |
| Occupation(s) | Vice president, Author, Marketing Professor and Consultant |
Jacob Hornik (יעקב הורניק) (born March 7, 1942 in Haifa, Israel) is a professor in marketing and communications, author of many books and researcher papers, and consultant; currently he is the Vice President and Head of the Management School at the w. Galil Academic College. Professor Hornik is the author of many marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Kellog University.[1] Nowadays his research focuses on two major research projects. 1. Applying advances Neuro-Imaging techniques to explore individual responses to marketing stimuli. 2. The use of Facet Meta theory in advertising models. He also acts as a member of various Board of Directors and provides consulting services to leading companies and advertising agencies. Professor Hornik is chairman of the Israeli "Superbrands" and "Product of the year" awards
Education and academic career
Professor Hornik received his B.A. degree in economics and his M.B.A from the Hebrew University in Jerusalem. He then got a scholarship at Syracuse University for his Ph.D. in Business Administration.
Taught and lectured
Leon Recanati Graduate School of Business, Tel Aviv University.
From 1994-1998 he was the Associate Dean of the School. 1998-2002, chair of the Marketing Department. From 1988 (established) -1993, Chair the Health Systems Management program. He was repeatedly recognized for his teaching abilities especially During the years 1991,1996 when he received the Recanati Annual Teaching Award. In 2001 he was honored with the Rector’s Outstanding Professor of the year
Western Galil Academic College
Vice President and head of the Management School (Currently)
Peres Academic Center
Dean, Management School
Visiting Professor
The Kellogg-Northwestern University, University of Chicago, Bocconi University–Milan, New York University, Hong Kong University of Science and Technology , Chulalongkorn University - Bangkok, ESSEC Business School–Paris, Universidad Catolica De Chile, University of Washington at Seattle, Erasmus Rotterdam and the European School of Business- London.
Selected publications
Books
Jacob Hornik & Y. Lieberman, Advertising Management, 1998 (in Hebrew), OU Publishing Tel Aviv.
Jacob Hornik, Surveys and Public Opinion Polls, 2001, (in Hebrew), OU Publishing Tel Aviv.
Articles
“Tactile stimulation and consumer response”, The Journal of Consumer Research, Dec.1992.
“Repeated advertising exposures: A system point approach to nonuniform insertions” (with P. Brill), Operations Research, Feb. 1988.
Audio and video appearances
יעקב הורניק: תיאוריית הלקוח הנלהב
References
- ^ "Archived copy" (PDF). Archived from the original (PDF) on 2015-04-02. Retrieved 2015-03-12.
{{cite web}}: CS1 maint: archived copy as title (link)