Jaxsta

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Jaxsta
IndustryMusic
Founded2015
FounderJacqui Louez Schoorl, Louis Schoorl
HeadquartersSydney, New South Wales, Australia
Key people
Beth Appleton, CEO

Michael Stone, CTO

Jorge Nigaglioni, CFO and Company Secretary
Websitejaxsta.com

Jaxsta is an Australia-based database of music credits.[1] According to a 2018 report in The Sydney Morning Herald, "it wants to be a cross between Bloomberg and LinkedIn, a trusted source for the music industry when it comes to finding out who played what role on your favourite songs."[2] This extends to performers, artists, engineers, producers and songwriters. Jaxsta's data is content-owner supplied rather than crowd-sourced.[3]

History

Jaxsta was founded in Sydney in 2015[4] by former movie and music industry professional Jacqui Louez Schoorl and her husband Louis Schoorl, a producer and songwriter.[5] Jaxsta has offices in Sydney and Los Angeles,[6] with representatives in London and New York.[7]

The idea for Jaxsta was first formulated by Louez Schoorl in 2006 when she was transitioning from the film to the music industry[8] and noticed music credits metadata was becoming lost with the transition to digital music,[8] as the credits that had once populated vinyl record sleeve and CD booklets were vanishing as downloading was becoming more prevalent.[9] Jaxsta derives its name from the credits on vinyl "jackets" (covers) – the stars of the jackets – i.e. liner notes.[10]

The company was launched in beta mode on June 13, 2019,[11] with the claim that it contained more than 100 million music credits, including those for 1.9 million songwriters, 1.3 million artists, 150,000 producers and 100,000 engineers. As of June 2022, those numbers had risen to 240 million deep-linked official credits, 67 million individual web pages,[12] 30 million unique recordings credits and 15 million profiles, with 700,000 new credits processed each day.[13]

As of June 2022, Jaxsta has more than 295 data partner agreements in place.[12] Its data partners include the three major labels, the Merlin Network of independent music companies and unions including the American Federation of Musicians and SAG-AFTRA,[10] as well as independent distributors such as CDBaby, DistroKid and SoundCloud Repost. The Recording Industry Association of America (RIAA), The Recording Academy and the Australian Recording Industry Association (ARIA) are also data partners.[14] Jaxsta was listed as a public company on the ASX on December 28, 2018.[15]

Membership Plans

Jaxsta's business-to-business membership plan was launched on November 21, 2019.[16] It offered music industry specific tools such as industry events calendars, market insights, chart alerts for artists and non-artists, and gave members the ability to claim and manage their Jaxsta profile page.[17] On April 22, 2020 Jaxsta announced it was waiving the $US150 annual membership fee and making Jaxsta membership free for the rest of 2020 to assist the music industry during the COVID-19 pandemic.[17]

In August 2021, to coincide with the return of paid memberships, Jaxsta introduced two levels of membership: Jaxsta Core, a free introductory membership, and Jaxsta Plus, which for $US49 a year offered members access to a suite of features such as Credit and Chart Alerts, the ability to claim their profile (or the profiles of those they represent), Prioritize Your Credits, and more.[18]

In June 2022 Jaxsta's membership plans evolved to reflect the music industry's demand for accurate metadata, resulting in the introduction of a further two levels of membership: Business and Enterprise. Jaxsta Plus was rebranded Creator, and Jaxsta Core became the free membership level.[19]

Enterprise is for organisations that require accurate data to enhance royalty identification and increase opportunities for their rights holder members. Enterprise delivers a comprehensive metadata solution.

Business is aimed at companies such as record labels, publishers, managers and agents and includes a suite of features designed to save time, provide data-driven solutions and build the careers of each business's clients.

Creator contains an extensive and evolving suite of features designed to empower music makers and the industry professionals who represent them.

Songtradr Investment

On September 10, 2020, Jaxsta announced a commercial agreement and an investment with Songtradr, the Los-Angeles-based global B2B music rights and licensing marketplace platform. Overall, the deal was worth A$1.92 million (including A$1.42 million via a convertible note).[20] Through this arrangement, Jaxsta members gained direct access to Songtradr’s Neighboring Rights revenue collection service, while Songtradr utilises Jaxsta’s music credits metadata to I.D. and scoop-up uncollected revenue.[20] In April 2022 Songtradr announced an additional investment of $A3.0 million via a secured convertible note.[21]

Leadership Change

On April 28, 2022, it was announced that Louez Schoorl would be moving into the Founder role, and former Chief Marketing Officer Beth Appleton would be Jaxsta's new CEO.[22] The Music Network reported that "the change will allow Louez Schoorl to focus on the Jaxsta product and our community and creative relationships".[23]

Appleton joined Jaxsta in July 2021 from Warner Music Australia, where she served as General Manager and Senior Vice President Marketing Australasia.[24]

Content

In December 2019, Jaxsta launched its podcast, Humans of Music, hosted by former Rolling Stone Australia editor Rod Yates.[25] Guests have included Snow Patrol frontman Gary Lightbody, Billy Bragg, Bethany Cosentino, Neko Case, John Butler and M-Phazes.[25]

In June 2020, it was announced that Yates would head up Jaxsta's dedicated editorial portal.[26]

Jaxsta One Sheet

In November 2021, Jaxsta introduced the Jaxsta One Sheet in an effort to help music professionals create a "shareable resume".[27] The One Sheet is pre-populated by information on the user's Jaxsta profile, including credits, social media statistics, TikTok plays, contact details, bio, image and more.[27]

References

  1. ^ Angermiller, Michele Amabile (8 March 2022). "We Are Moving the Needle, Jaxsta Partner for 'Fix the Mix' Initiative to Identify Female and Non-Binary Music Makers". Variety. Retrieved 17 May 2022.
  2. ^ Kruger, Colin (3 November 2018). "Market turmoil no obstacle for music industry data bible Jaxsta". The Sydney Morning Herald. Retrieved 25 February 2021.{{cite web}}: CS1 maint: url-status (link)
  3. ^ "Jaxsta has launched the public beta of its massive music credits database". The Industry Observer. 13 June 2019. Retrieved 29 September 2020.
  4. ^ "Music Credits Database Jaxsta Launches Public Beta". Hypebot. 13 June 2019. Retrieved 29 September 2020.
  5. ^ "Louis Schoorl | Disney Music Publishing". Retrieved 29 September 2020.
  6. ^ "Jaxsta Expands Music Credit Database With Merlin Partnership". Variety. 9 July 2019. Retrieved 9 September 2022.
  7. ^ Reid, Poppy (16 December 2019). "What is it like to be the CEO of a publicly listed music company?". The Music Network. Retrieved 9 September 2022.
  8. ^ a b Kruger, Colin (4 November 2018). "Market turmoil no obstacle for music industry data bible Jaxsta". The Sydney Morning Herald. Retrieved 29 September 2020.
  9. ^ "StackPath". amnplify.com.au. Retrieved 29 September 2020.
  10. ^ a b Mayfield, Geoff (19 May 2020). "Jaxsta Aims to Bring Back Liner Notes, and Create an IMDB for Music". Variety. Retrieved 29 September 2020.
  11. ^ "/". The Music. Retrieved 29 September 2020.
  12. ^ a b "DistroKid and Jaxsta Sign Data Partner Agreement". The Music Network. 20 July 2022. Retrieved 11 August 2022.
  13. ^ "Every Artist Needs a One Sheet, Jaxsta Has Launched a Game-Changer Using Official Credits & Fan Metrics". Digital Music News. 29 June 2022.
  14. ^ "StackPath". amnplify.com.au. Retrieved 29 September 2020.
  15. ^ "Jaxsta Announced Its Re-Listing On ASX And Updated Changes In Management And Board". kalkinemedia.com. Retrieved 29 September 2020.
  16. ^ "Jaxsta Pro Launch: Cutting-edge Hub for Music Businesses, Artists and Creatives to Research, Discover and Connect". www.bloomberg.com. Retrieved 29 September 2020.
  17. ^ a b "Music Credits Database Jaxsta Offers Free Pro Service for Rest of the Year". Billboard. 22 April 2020. Retrieved 29 September 2020.
  18. ^ "Jaxsta introduces new membership structure for Jaxsta Pro". The Music Network. 18 August 2021. Retrieved 11 August 2022.
  19. ^ "Jaxsta Revamps Platform And Launches Business Subscriptions - Jaxsta Ltd (ASX:JXT)". www.listcorp.com. 15 June 2022. Retrieved 11 August 2022.
  20. ^ a b "Songtradr invests in Jaxsta, shares jump 250%". The Industry Observer. 10 September 2020. Retrieved 29 September 2020.
  21. ^ Simmons, David (15 July 2022). "Founder of music credits platform Jaxsta leaves the company". Business News Australia.
  22. ^ Brandle, Lars (28 April 2022). "Jaxsta Promotes Beth Appleton to CEO". Billboard. Retrieved 11 August 2022.
  23. ^ "Beth Appleton Promoted to CEO at Jaxsta". The Music Network. 28 April 2022. Retrieved 11 August 2022.
  24. ^ "Beth Appleton promoted to Chief Executive Officer at Australia-based music credit resource Jaxsta". Music Business Worldwide. 29 April 2022. Retrieved 11 August 2022.
  25. ^ a b "Jaxsta launches 'Humans Of Music' podcast". The Music Network. 12 December 2019. Retrieved 29 September 2020.
  26. ^ Wilson, Zanda (16 June 2020). "Former Rolling Stone editor leads Jaxsta's original content offering". The Music Network.
  27. ^ a b "Jaxsta launches One Sheet to help artists curate a 'shareable music resume'". The Music Network. 10 November 2021. Retrieved 11 August 2022.


External links

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