John Jantsch
| John Jantsch | |
|---|---|
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| Born | April 2, 1960 |
| Nationality | American |
| Occupation | Marketing |
John Jantsch (born April 2, 1960) is a marketing and digital technology coach who specializes in working with small business. He is the author of multiple books, including Duct Tape Marketing. He is also the creator of a coaching system by the same name.
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[edit] Background
Jantsch grew up in Kansas City and attended the University of Kansas. His first professional jobs were sales related for the John Henry Company and his father’s independent sales agency.
He started his own marketing business in 1985 and created the Duct Tape Marketing small business marketing system in 2002 and added the Duct Tape Marketing Coach Network in 2004.
[edit] Ideology
Much of Jantsch’s writings are centered on the concept that marketing must be approached much like any system in a business. A strong proponent of developing marketing strategies before marketing tactics, he says "small-business marketing is a system...not an event."[1] He often speaks on how small businesses can get started on their marketing initiatives, take their brand online, and create marketing materials that yield results.
Marketing systems can be designed effectively for advertising, public relations[2] and referrals.[3]
[edit] External links
[edit] References
- ^ Perman, Stacey (2006-04-27). "Duct Tape Tips on Marketing Your Business". Business Week (McGraw Hill Companies). http://www.businessweek.com/smallbiz/content/apr2006/sb20060427_850302.htm. Retrieved 2008-05-10.
- ^ Spoors, Kelly (2006-04-27). "Getting Effective Publicity for Less". Wall Street Journal (Dow Jones & Co.). http://online.wsj.com/public/article/SB118705175447196673.html. Retrieved 2008-05-10.
- ^ Martin, Justin (2008-05-21). "Get Customers to Sell For You". Fortune Small Business (Time Warner Co.). http://money.cnn.com/2008/05/21/smallbusiness/customers_sell_for_you.fsb/. Retrieved 2008-06-10.
