Landor Associates
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Landor Associates is a San Francisco-based brand and creative design consultancy. Founded by Walter Landor and his wife Josephine in 1941, Landor pioneered many of the research, design and consulting methodologies that are now standard in the branding industry.[1]
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[edit] Operations
Landor offers brand research and valuation, brand positioning and architecture, naming and nomenclature systems, corporate identity and consumer packaging design, branded environments, copywriting and digital branding.
The company has 24 offices in 16 countries.[citation needed]
Landor's current and past clients include such brands as Alcatel-Lucent, British Airways, Federal Express, Jet Airways, Varig and Pepsi.[citation needed]
[edit] History
In 1964, the office of Landor & Associates moved from a home office to a ferryboat named "Klamath" which was permanently moored on San Francisco Bay. The company included a drawing of this vessel in the company's logo for many years.[citation needed]
In 1989, through an acquisition by advertising agency Young & Rubicam, Landor became part of the media service company WPP Group PLC.
In 1994, the Walter Landor/Landor Associates Collection, ca. 1930-1994 (official title) was established at the National Museum of American History. It includes business records and personal papers of Walter Landor, oral histories from an archives project, and Landor portfolio materials (including many original designer notebooks).[citation needed]
