Larry Weber
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Larry Weber | |
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 Weber in January 17, 2014 | |
| Born | July 7, 1955 Columbus, Ohio, United States |
| Occupation | Founder, Chairman & CEO of Racepoint Global |
Larry Weber (born July 7, 1955) is an American entrepreneur[1] and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA.
Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), and acts as Executive Chairman of the MITX Board of Directors.[2]
Career
Weber started his own public relations company, The Weber Group, in 1987, and shortly after launched Thunderhouse, an interactive marketing firm. Within 10 years, The Weber Group was the world's largest and most established technology public relations firm.[2]
The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, a $3 billion unit including the company's public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm.[3] After leaving Interpublic, he founded Racepoint.[4]
Weber has counselled many brands on marketing and business strategy including AT&T, IBM, and Huawei,[5][6] as well as working with the governments of Libya's Moammar Gadhafi and Rwanda.[7] He also led the marketing of the XO laptop by One Laptop per Child (OLPC).[8]
Weber is also a guest lecturer at Tuck School of Business at Dartmouth College.[9]
Appointments
Weber serves on the board of directors at Pegasystems,[10] the executive committee of the Council on Competitiveness, and the Macromill Group.[11]
Bibliography
- Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose (2019)
- The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric (2014)
- Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (2011)
- Marketing to the Social Web (2007; second edition 2009)
- The Provocateur (2002)
External links
References
- ^ "Larry Weber - Racepoint Global". Racepoint Global. Archived from the original on 2018-12-11. Retrieved 2019-02-25.
- ^ a b "Larry Weber, Official Member of Forbes Councils". Forbes Councils. Archived from the original on 2018-09-13. Retrieved 2019-02-25.
- ^ "IPG Announces Weber Shandwick-BSMG Merger". PRovoke Media. Retrieved 2022-01-09.
- ^ "Five things you should know about Larry Weber". The Boston Globe. Retrieved 2019-02-25.
- ^ "Weber passes the baton at Racepoint Global". Boston Globe. Retrieved 2022-01-09.
- ^ "Chinese companies spend big to fend off Trump". Politico. Retrieved 2022-01-09.
- ^ ""How a U.S. agency cleaned up Rwanda's genocide-stained image"". The Globe and Mail. 31 January 2012. Retrieved 1 July 2019.
- ^ "Teens Bring Laptops to South African Children". NPR.org. Retrieved 2019-02-25.
- ^ "Board of Directors". The Clubhouse Network. Retrieved 2019-02-25.
- ^ "Larry Weber, Director | Pega". www.pega.com. Retrieved 2019-02-25.
- ^ "Larry Weber and Atsushi Mizushima join Macromill Group board". MetrixLab. Retrieved 2019-02-25.
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