Lather, rinse, repeat
Lather, rinse, repeat or "Wash, rinse, repeat" is a phrase or idiom roughly quoting the instructions found on many brands of shampoo. (Often the phrase is shortened to "Rinse and repeat".) It is a humorous way of pointing out that such instructions if taken literally would result in an endless loop of repeating the same steps, at least until one runs out of shampoo. It is also a sarcastic metaphor for following instructions or procedures slavishly without critical thought.
- Lauren Goldstein (October 11, 1999). "Lather, Rinse, Repeat: Hygiene Tip or Marketing Ploy?". Fortune Magazine. Retrieved 2008-01-11.