Leaf Trading Cards
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This article does not cite any references or sources. (June 2011) |
| Type | private LLC |
|---|---|
| Industry | collectibles |
| Founded | 2010 |
| Founder(s) | Brian Gray |
| Headquarters | Dallas, Texas, United States |
| Area served | Worldwide |
| Key people | Brian Gray |
| Products | trading cards |
| Website | Leaf Trading Cards |
Leaf Trading Cards, founded in 2010, is a private company that produces trading cards and sports collectibles. Based in Dallas, Texas, it is best known as a producer of sports cards and other collectible products.
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Company history [edit]
The venerable brand that is Leaf Trading Cards began in 1948 with the first color edition of post World War II trading cards. The next 60 years of Leaf brought numerous popular trading card sets including the ultra high end 1990 Leaf Baseball trading card set which helped to shape the premium card market that exists today.
The current Leaf Trading Cards is the vision of former Razor Entertainment Group president, Brian Gray:
"As soon as I saw that the Leaf brand was available, I immediately recognized it was a perfect match for my new endeavor! The Leaf brand is synonymous with high quality and longevity, pre-dating any current manufacturer. My vision is to produce the highest quality cards with an irresistible value, while maintaining a long-term commitment to improving this industry."
The mission of Leaf Trading Cards is to deliver an exceptional trading card experience. The only way to gain new collectors and retain loyal customers is to deliver the best possible content at the best possible value, which was a clear objective of Mr. Gray during his previous tenure at Razor Entertainment Group.
To maintain continuity with this vision, Leaf Trading Cards has acquired all non-baseball brands of the Razor Entertainment Group, which are some of the most exciting and collectibles brands in the marketplace today.
The current Leaf Trading Cards has no connection to the gum and card manufacturer of the 1940s and 50s, nor is it related in any way to Donruss, Pinnacle Brands, or Playoff, Inc., all of which produced sports trading cards under the "Leaf" name in the 1980s, 1990s and 2000s.
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