Lee National Denim Day

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Lee National Denim Day is a fundraiser created by Lee Jeans[1] to support the Women's cancer programs of the Entertainment Industry Foundation.[2] Every year, people are asked to donate the money they'd spend on a pair of jeans to support breast cancer research and wellness programs. Beneficiaries include the Women's Cancer Programs of the Entertainment Industry Foundation, Cancer Support Community, Lee Labs and the EIF Breast Cancer Biomarker Discovery Research Project.

Program history[edit]

Lee National Denim Day has raised more than $83 million in the fight against breast cancer. In 2008, an estimated 800,000 individuals wore denim on Lee National Denim Day.

Celebrity spokespersons[edit]

Related observances[edit]

In Canada, National Denim Day is organized by the CURE Foundation, and is held in May, rather than October.

References[edit]

External links[edit]

  • Denimday.com [2]
  • About Lee National Denim Day [3]
  • Entertainment Industry Foundation [4]
  • Cancer Support Community [5]