MCOT

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Mass Communication Organization of Thailand, Inc.
บริษัท อสมท จำกัด (มหาชน)
Industry Information, Communication
Founded Bangkok, Thailand ((1952-11-10)November 10, 1952)
Headquarters 63/1 Rama IX Rd, Huai Khwang, Bangkok, Thailand
Services Stockholding
Subsidiaries see
Website http://www.mcot.net
MCOT Broadcasting Center

The Mass Communication Organization of Thailand (MCOT) (Thai: บริษัท อสมท จำกัด (มหาชน) (บมจ. อสมท), is a Thai state-owned public broadcaster. It owns and operates a number of radio and television stations in Thailand. It is based in Bangkok. At present, MCOT runs seven national, one international, 52 provincial, one district radio station, two television channels (terrestrial free-to-air), and 2 satellite television channels. Their motto is ก้าวไกลรับใช้ประชาชน ("Constantly Serving People"). On their website MCOT uses the slogan "Digitally beyond" (Nov 2014).[1]

History[edit]

1952-2000[edit]

On 10 November 1952, MCOT was established as Thai Thorathat company limited. "Thorathat" means "television" even though there were no television services in Thailand then. Television services under the name Thai Thorathat (Channel 4) started on 24 June 1955 in time for national day celebrations.

In 1977 TTV Radio and Thailand Color Television Channel 9 moved to the present Huai Khwang headquarters in Bangkok and merged to form the Mass Communication Organization of Thailand (MCOT). In 1970, with the launch of Chong Sam (Channel 3), its newest station, while the original Thai Thorathat (Channel Four) network was renamed Chong Kao (Channel 9).

Witthayu Tor Tor Tor ("TTV Radio") later became Radio MCOT in 25 March 1977 and became the nation's first 24-hour radio station.

Color television began in 1970 on TV3 and 1974 on TV9. Chong Kao (Channel 9) was renamed Modernine TV in 2002.

2001-present[edit]

In 2005, the Ministry of Finance announced their plan to digitalize free-to-air television broadcasts nationwide. Trial broadcasts were undertaken, involving 1,000 households in the Bangkok Metropolitan Area.

MCOT has prepared at least three new channels exclusively for digital television, besides the two initial channels, Modernine TV and Channel 3. Though the trials had been long over, the digital channels are (said to be) still active in test form.

In addition, MCOT would introduce regional television channels for each province in Thailand. Each of these regions will have its own dedicated television channel with localised content compared to national television making it about 80 television channels for a digitised MCOT as part of the state broadcaster's three-year restructuring plan. MCOT was expected to launch its digital terrestrial television services nationally in 2012. MCOT launched digital terrestrial television in 2013, with full service in 2014.

In March 2011, MCOT announced that it is also possible that MCOT may be planning to switch to DVB-T2 some time in the future.

List of radio stations[edit]

  • Provincial
    • 53 stations

List of television channels[edit]

Terrestrial television current channelx[edit]

Analogue[edit]

Analogue television will be switched off in 2020

Digital[edit]

Broadcasting on Modernine TV (MUX3) by UHF Channel 40

  • MCOT HD – (Repeats from Modernine TV)
  • MCOT FAMILY – formerly called "MCOT Kids and Family"

Satellite television current channels[edit]

Future[edit]

Brand[edit]

Logo history[edit]

Number Logo Description
1
Ch4 Logo.png
First Thai Thorathat logo used until 1977
2
MCOT Logo1977.png
MCOT organization logo used 1977–2003
3
MCOTPCL Logo.png
MCOT PLC logo used 2003–present
  • Thai Thorathat's first logo depicts images of "Witchu Prapha Dhewi" (Thai: วิชชุประภาเทวี), female angels and thunderbolts, adorned with clouds and lightning within a circle, designed by the Fine Arts Department of the Ministry of Education.
  • In 1977, the same time of change to MCOT organization, the logo evolved into a circle. The center is white circle; the upper part is four sections divided by the curve of spread spectrum signals; the bottom curve is yellow, and next three sections are in primary colors of light (red, green, and blue); the lower part is yellow with the Thai letters "อ. ส. ม. ท." which is the abbreviation of the organization.
  • In 2003, the time of change to MCOT PLC, the logo became circular gray lines intersecting like latitude and longitude, a purple figure which hides number 9 in the right part, and a gray curve in the upper part. Under this logo are the English letters "MCOT" in orange with gray border (convergence with Modernine TV, MCOT Modern Radio, and Thai News Agency)

Commercial breaks[edit]

The logo is shown on commercial breaks and test transmissions.

Clocks[edit]

The clock in Thailand was not in colour until 1974. Originally the clock was based on the clock tower in Bangkok in black and white. In 1974 the clock was yellow on blue.

Test card[edit]

Until the introduction of 24-hour broadcasting in 2002, MCOT used the PM5544 test pattern during the off-air hours of TV9 and EBU Colorbars on Channel 3. Until 2002, MCOT used the Philips PM5534 (PM5544 with clock) during the off-air hours.

On-air and off-air[edit]

Currently both stations broadcast 24 hours a day.

Modernine TV[edit]

  • 1955-69
    • Channel 4 broadcasts for 1 hour. On-air at 20:00 and off-air at 21:00 daily.
  • 1969-1987
    • Broadcasts for 6 hours. On-air at 17:00, with Thai patriotic songs, news and government-made programmes. Off-air at 23:00. On weekends broadcasts for 16 hours, on-air at 08:00.[2]
  • 1987–1990
    • Broadcasts for 8 hours. On-air at 16:00. Plays news bulletins in English and Thai; educational programming.
  • 1990–1993
    • Broadcasts for 12.5 hours. On-air at 11:30 and off-air at 24:00.
  • 1993–1997
    • Broadcasts for 19 hours a day, from 06:00–01:00.
  • 1997–2002
    • Broadcasts 05:30–02:00
  • 2002–present
    • Broadcasts 24/7

BEC Channel 3 (Channel 3)[edit]

  • 1970–1978
    • Channel 3 first broadcast for 7 hours. On-air at 17:00 every day.[2]
  • 1978–1990
    • Channel 3 first broadcast for 12 hours on weekdays and 15 hours on weekends. On-air at 12:00 on weekdays and 09:00 on weekends.[2]
  • 1990–1993
    • Channel 3 first broadcast for 17 hours. On-air at 08:00 with news and entertainment at 19:00 and off-air at 01:00.
  • 1993–2000
    • Channel 3 first broadcast for 19 hours. On-air at 06:00 and off-air at 01:00.
  • Briefly in 1997
    • Channel 3 broadcast 24/7
  • 2000–2003
    • Channel 3 broadcasting for 20.5 hours. On-air at 05:30 and off-air at 02:00
  • 2003–2004
    • Channel 3 first broadcast for 21 hours. On-air at 05:00 and off-air at 02:00
  • 2005–2020
    • Channel 3 broadcasts 24 hours a day. The royal anthem is played at 04:00.

MCOT Family[edit]

  • 1 Apr 2014–24 May 2014
    • Broadcasts from 05:00–24:00 (test broadcast)
  • 2014-present
    • Broadcasts 24 hours

See also[edit]

Notes and references[edit]

External links[edit]