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MCOT Public Company Limited
MCOT plc
Type Public
Branding Thai Thorathat as of 10 November 1952
Mass Communication Organization of Thailand as of 25 March 1977
MCOT as of 17 August 2004
Country Thailand
First air date
24 June 1955 as Thai Thorathat (Thai Television) Channel 4
9 April 1977 as M.C.O.T. Channel 9
6 November 2003 as MCOT Modernine TV
Availability Nationwide
Founded November 10, 1952 (1952-11-10)
Slogan ก้าวไกลรับใช้ประชาชน (Constantly Serving People)
แม้โลกหมุนไว สำนักข่าวไทยก้าวทัน (No Matter How Fast the World Turns, Thai News Agency Keeps Pace)
Headquarters Rama IX Road, Bangkok, Thailand
Broadcast area
Owner MCOT Public Company Limited
Parent Ministry of Finance, Thailand
Launch date
10 November 1952
Former names
Thai Thorathat
Modernine TV, Channel 3 (to 2020)
Callsign meaning
Mass Communication Organization of Thailand
Group Radio
Official website

The MCOT Public Company Limited or MCOT plc, DBA MCOT (in Thai: บริษัท อสมท จำกัด (มหาชน) (บมจ. อสมท)), is a Thai state-owned public broadcaster. It owns and operates a number of radio and television stations in Thailand, based in Bangkok. At present, MCOT runs 7 national, 1 international, 52 provincial, 1 district radio stations and 2 television channels (terrestrial free-to-air) and 2 Satellite Television channels. Their main motto is ก้าวไกลรับใช้ประชาชน (Constantly Serving People). As of 2013, MCOT uses the theme “Dynamic Infinity Inspire”.[1]


Early stage (1952-2000)[edit]

In 10 November 1952, MCOT was established as Thai Thorathat company limited, Thorathat means television even there were no television services in Thailand then. Television services under the name Thai Thorathat (Channel 4) started on 24 June 1955 in time for the national day celebrations, broadcast area in Bangkok and regional telecasts in the Bangkok Metropolitan Area.

25 years later, in 1977 TTV Radio and Thailand Color Television Channel 9 moved to the present Huai Khwang headquarters based in Bangkok and merged to form the Mass Communication Organisation of Thailand (MCOT). In 1970 with the launch of Chong Sam (Channel Three), its newest station while the original Thai Thorathat (Channel Four) network was renamed Chong Kao (Channel Nine).

Witthayu Tor Tor Tor (TTV Radio) later became Radio MCOT in 25 March 1977 and became the nation's first 24-hour radio station.

Color television began in 1970 on TV3 and 1974 on TV9. Chong Kao (Channel 9) was renamed Modernine TV in 2002.

Present stage (2001-present)[edit]

In 2005, the Ministry of Finance announced their plan to digitalize nationwide free-to-air television broadcasts. Trial broadcasts were undertaken, involving one thousand households in the Bangkok Metropolitan Area.

MCOT has prepared at least three new channels exclusively for Digital Television, besides the two initial channels, Modernine TV and Channel 3. Though the trials had been long over, the digital channels are (said to be) still active in test forms.

In addition, MCOT would introduce regional television channels for each province in Thailand in such that each of these regions will have its own dedicated television channel with localised content compared to national television making it about 80 television channels for a digitised MCOT as part of the state broadcaster's three-year restructuring plan. MCOT is expected to launch its Digital Terrestrial Television services nationally in 2012. However, due to creative differences among the providers and the need to improve the broadband infrastructure, coupled with the changing of government and cabinet, there are no news about the development. It may be abandoned, deferred or postponed indefinitely.

On March 2011, MCOT announced that it is also possible that MCOT may be planning to switch to DVB-T2 some time in the future.

MCOT launched digital terrestrial television in 2013, with full service in 2014.

List of radio stations[edit]

  • AM
  • FM
    • Lukthung Mahanakhon (broadcasts in Thai, first FM radio station in Thailand) - 95.00 MHz
    • Khluen Khwam Khit (broadcasts in Thai) - 96.50 MHz
    • Seed FM (broadcasts in Thai and English) - 97.50 MHz
    • Active FM (broadcasts in Thai) - 99.00 MHz
    • News Network (broadcasts in Thai) - 100.50 MHz
    • Eazy FM (broadcasts in Thai and English) - 105.50 MHz (Operated by Channel 3 and BEC-TERO)
    • Met 107 (broadcasts in English) - 107.00 MHz
  • Provincial
    • 52 stations

List of television channels[edit]

Terrestrial television current channel[edit]


Analogue television will be switched off in 2020


Broadcasting on Modernine TV (MUX3) by UHF Channel 40

  • MCOT HD (Repeat Broadcasting From Modernine TV)
  • MCOT FAMILY formerly called MCOT Kids and Family

Sattlelite television current channel[edit]



Logo history[edit]

Number Logo Description
ThaiTeleVision Channel4 Logo1955.png
First Thai Thorathat logo used until 1977
MCOT Logo1977.png
MCOT Organization logo used 1977 to 2003
MCOT PCL Logo2003.png
MCOT PLC logo used 2003 to present
  • Thai Thorathat first logo as images of "Witchu Prapha Dhewi" (Thai: วิชชุประภาเทวี) refers to woman angels of thunder or bolt, adorned with clouds and lightning within a circle, designed by the Fine Arts Department of the Ministry of Education (at that time).
  • In 1977, the same time of changed to MCOT organization, the logo renovated into a circle. center part is white little circle, upper part are 4 sections divided by curve of spread spectrum signal to the top, the bottom curve is yellow, and next 3 sections are primary colors of light (red green and blue), lower part is yellow with Thai letters อ. ส. ม. ท. which are abbreviation of organization.
  • In 2003, the same time of changed to MCOT PLC, the logo renovated into a circular gray lines intersect itself like latitude and longitude in left part, a purple figure which hidden number 9 in right part and gray curve in upper part. The overall appearance of the eye, under this logo placed English letters "MCOT" in orange with gray border. (convergence with Modernine TV, MCOT Modern Radio and Thai News Agency)

Commercial breaks[edit]

Like Cambodia and most of the developing/developed countries, this country leaves the logo shown on commercial breaks and test transmissions.


The clock in Thailand was not in colour until 1974. Originally the clock was based on the clock tower in Bangkok in black and white. In 1974 the clock was in colour, yellow on blue.

Test card[edit]

Until the introduction of 24-hour broadcasting in 2002, MCOT used the PM5544 test pattern during the off-air hours of TV9 and EBU Colorbars on Channel 3. Until 2002, MCOT uses the Philips PM5534 (PM5544 with clock) during the off-air hours.

Closing and Opening times[edit]

Currently both stations broadcasts 24 hours a day.

Modernine TV[edit]

  • 1955-69
    • Channel 4 broadcasts for 1 hour. Opens at 20:00 and closes at 21:00 daily.
  • 1969-1987
    • Broadcasts for 6 hours. Opens at 17:00, with Thai patriotic songs, news and government-made programmes. Closes at 23:00. On weekends broadcasts for 16 hours, opens at 8:00.[2]
  • 1987-1990
    • Broadcasts for 8 hours. Opens at 16:00. Plays news bulletins in English and Thai and education programs.
  • 1990-1993
    • Broadcasts for 12.5 hours for the first time. Opens at 11:30 and closes at 0:00.
  • 1993-1997
    • Broadcasts for 19 hours a day, from 6:00 - 1:00.
  • 1997-2002
    • Broadcasts for 20 hours-half (05:30 - 02:00)
  • 2002-present (now)
    • Broadcasts for 24 hours

BEC Channel 3 (Channel 3)[edit]

  • 1970-1978
    • Channel 3 is first broadcasting for 7 hours. Opens at 17:00 every day.[2]
  • 1978-1990
    • Channel 3 is first broadcasting for 12 hours on weekdays and 15 hours on weekends. Opens at 12:00 on weekdays and 9:00 on weekends.[2]
  • 1990-1993
    • Channel 3 is first broadcasting for 17 hours. Opens at 8:00 with news and entertainment at 19:00 and close at 01:00.
  • 1993-2000
    • Channel 3 is first broadcasting for 19 hours. Opens at 6:00 and close at 01:00.
  • Shortly in 1997
    • Channel 3 broadcasts for 24 hours
  • 2000-2003
    • Channel 3 is first broadcasting for 20.5 hours. Opens at 05:30 and cloes at 02:00
  • 2003-2004
    • Channel 3 is first broadcasting for 21 hours. Opens at 05:00 and close at 02:00
  • 2005-2020
    • Channel 3 broadcasts for 24 hours a day. The royal anthem will be played at 04:00.

MCOT Kids&Family[edit]

  • 1 April 2014 - 24 May 2014
    • Broadcasts from 5am to midnight (test broadcast)
  • 2014-present
    • Broadcasts 24 hours

See also[edit]

Notes and references[edit]

External links[edit]