MIT Center for Digital Business

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The MIT Center for Digital Business is an industry funded research center headquartered at the MIT Sloan School of Management. The Center for Digital Business is focused on understanding the impact of technology on business value, and developing tools and frameworks for sponsors to use for competitive advantage. Founded in 1999, the Center for Digital Business is one of the largest research centers in the history of the Sloan School. The Center has funded more than 50 Faculty and performed more than 70 research projects in three areas of expertise: Digital Productivity, Digital marketing, and Digital Services and the Cloud.

Examples of current focused research projects[edit]

  • Digital Transformation
  • The Cloud as a Platform
  • Deriving Competitive Advantage from IT
  • The Business Implications of Enterprise 2.0
  • Productivity and Internal Knowledge Markets
  • Web Site Morphing to Individual Cognitive Style
  • Measuring the Productivity of Information Workers
  • Improving Hospital Operational Efficiency and Risk Management with Systems Dynamics
  • Using Systems Modeling to Predict, Manage and Improve Software Application Development and Maintenance

The Center for Digital Business is funded by companies such as Capgemini, Cisco Systems, General Motors, McKinsey & Co., SAP, Suruga Bank, Liberty Mutual, BT, Google, HP, Oracle, and the SAS Institute. The Center is run by Erik Brynjolfsson (Director), Glen L. Urban (Chairman), Andrew McAfee (Associate Director), and David Verrill (Executive Director). Affiliated faculty include Michael A. Cusumano, Geoffrey G Parker, Marshall Van Alstyne, Michael Siegel, and George Westerman.

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