Magic Software Enterprises
|Traded as||NASDAQ: MGIC
|Founder(s)||David Assia, Yaki Dunietz|
|Headquarters||Or Yehuda,, Israel|
|Key people||Guy Bernstein, CEO
Eyal Pfeifel, CTO
|Products||xpa Application Platform
xpi Business Integration
|Revenue||US$113.33 million (2011)|
|Operating income||US$14.72 million (2011)|
|Net income||US$15.04 million (2011)|
|Parent||Formula Systems (1985) Ltd.|
Magic Software Enterprises (NASDAQ: MGIC)is a global provider of software platforms for enterprise mobility, cloud applications, and business integration. Magic is listed on the NASDAQ Global Select Market, NASDAQ’s list of companies with the highest initial financial and liquidity qualifications, and is also listed on the Tel Aviv Stock Exchange TA-100 Index, which includes the 100 traded companies with the highest market capitalization.
Magic Software Enterprises was founded in 1983 by David Assia and Yaki Dunietz as a spin-off from Mashov Computers, a publicly traded Israeli company that provided business solutions on microcomputers. The new company was originally named Mashov Software Export (MSE), and developed software for the global market, specifically an application generator named Magic.
Mashov’s major innovation was a metadata-driven approach to programming that required no compiling or linking, and also allowed instantaneous debugging. During the 1980s, the company grew based on its sales to the DOS and UNIX platforms. The product was used by many large organizations, including the Israel Defense Forces.
In 1991, the company changed its name to Magic Software Enterprises (retaining the acronym: MSE) and became the first Israeli software company to go public on the NASDAQ.  During this period the company developed a close relationship with IBM, focusing on AS/400 systems. In mid-1995, the first version of Magic for Windows was released.
In 2001, Magic released eDeveloper, a graphical, rules-based, and event-driven framework that offered a pre-compiled engine for database business tasks and a wide variety of generic runtime services and functions.
In 1998, Magic was acquired by the Formula Group, headed by Dan Goldstein. In the following years, the company experienced rapid growth in sales and profits, and in a secondary share offering in February 2000, it raised over $100 million, and traded at a company valuation of $1 billion.
In October 2003, Magic released the iBOLT integration platform, and in July 2008, it released the first version of the uniPaaS application platform, replacing eDeveloper.
In 2011, Magic released a .NET version of uniPaaS, and launched a new offering for enterprise mobility.
In May 2012, Magic launched a major company-wide rebranding, including a new logo and tagline and a restyled website. uniPaaS was renamed Magic xpa Application Platform and iBOLT was renamed Magic xpi Integration Platform.
Magic customers include adidas Canada, BNP Paris Real Estate, CBS Outdoor, Club Med, Finanz Informatik, Honda Europe, Merill Lynch, Mitsubishi, and Paprec.
The company offers strategic consulting, customized training and coaching, project management, application development and delivery, migration services, business process management and integration, outsourcing and managed services, and ongoing customer support.
Magic technology has been implemented in manufacturing, finance, construction and engineering, healthcare, logistics and distribution, advertising and media, and government.
Global presence and alliances
Magic has a presence in more than 50 countries, with corporate headquarters and R&D facility in Or Yehuda, Israel, and 14 regional offices located in the USA, Japan, India, Germany, France, the Netherlands, UK, Hungary, South Africa, and Israel.
Magic maintains strategic alliances with many global IT leaders, including IBM, Microsoft, Oracle, Salesforce.com, and SAP, and is a SAP-certified integration partner, a certified Salesforce.com AppExchange partner, and a Gold Partner of Oracle.
Unified Technology Stack
Magic’s business-centric offering includes a unified technology stack, comprising two instances based on a single metadata paradigm: Magic xpa for business logic development and multichannel delivery; and Magic xpi for workflow management and certified access to multiple back-end systems. Magic’s products enable the development and deployment of new business applications, cloud enablement, mobilization of core business applications, and implementation of business process and integration solutions.
Magic xpa Application Platform provides a simple, code-free and cost-effective development and deployment environment that lets organizations and ISVs quickly create user-friendly, enterprise-grade, multi-channel mobile and desktop business app that employ the latest advanced functionalities and technologies.
Magic xpa supports a wide range of deployment architectures from a single development effort, including on-premise (client/server), Web (HTML5), SOA (Web services) and rich Internet applications (RIA), multiple mobile platforms (iOS, Android, BlackBerry, Windows Mobile), and cloud-enabled software-as-a-service (SaaS).
Magic xpi Integration Platform employs a code-free, metadata-based, drag and drop approach to let companies easily automate and streamline business processes and synchronize data across diverse applications, platforms and databases (on-premise or cloud-based) to increase operational efficiency and revenues. Magic’s IMDG-based architecture with cost-effective elastic scalability, built-in clustering and failover capabilities supports enterprise needs for business continuity, faster processing and increasing transaction loads spurred by new mobile, cloud and big data use cases.
Magic xpi provides a large library of off-the-shelf application adapters, including certified and native adapters for Oracle JD Edwards EnterpriseOne, JD Edwards World, SAP, IBM Lotus Notes, Microsoft Dynamics, Microsoft SharePoint, Salesforce, SYSPRO, Sage and SugarCRM along with over 60 built-in technology connectors, facilitating use in an unlimited number of integration scenarios and increasing return on investment.
Magic Mobile Device Management
Magic Mobile Device Management (MDM) provides comprehensive administrator tools that help businesses manage and control devices, data, corporate apps and content for safe and secure enterprise mobility. Magic’s MDM offering lets IT provision corporate and BYOD devices (iOS, Android, BlackBerry, Windows) via a centralized, web-based management console. Users easily enroll and configure devices and securely deploy and distribute apps via enterprise app stores or catalogs. Extensive Help Desk Tools speed up problem solving. Magic MDM provides users with the means to protect delivery and access to enterprise content; define and enforce IT policy; apply virtual geographic limits for devices; leverage powerful authentication, certificate management and data encryption features. It also includes monitoring and reporting capabilities that allow users to track and report on any real-time device parameter and gain useful analytical information about their mobility business.
Enterprise Mobility Solutions
Magic End-to-End Enterprise Mobility Solution combines its application development and integration platforms with comprehensive Mobile Device Management (MDM) and mobile-oriented professional services to provide businesses with everything they need to deliver successful enterprise-grade business apps quickly and cost-effectively. This includes: secure and reliable access to real-time enterprise data, multi-platform mobile development with seamless, native user experiences, off-line support, enterprise-grade security at data, user, device and application levels, comprehensive management capabilities and professional services for every stage in the mobile app lifecycle.
- Software 500, Software Magazine
- Israel Innovation 2.0, Company in Focus: Magic Software Enterprises Ltd
- Magic Software Enterprises website
- Magic Software Development (Macola and JDE EnterpriseOne ERP Systems)