Magic Software Enterprises
||This article appears to be written like an advertisement. (June 2014)|
|Traded as||NASDAQ: MGIC
|Founder(s)||David Assia, Yaki Dunietz|
|Headquarters||Or Yehuda,, Israel|
|Key people||Guy Bernstein, CEO
Eyal Pfeifel, CTO
|Products||xpa Application Platform
xpi Business Integration
|Revenue||US$113.33 million (2011)|
|Operating income||US$14.72 million (2011)|
|Net income||US$15.04 million (2011)|
|Parent||Formula Systems (1985) Ltd.|
Magic Software Enterprises (NASDAQ: MGIC)is a global provider of software platforms for enterprise mobility, cloud applications, and business integration. Magic is listed on the NASDAQ Global Select Market, NASDAQ’s list of companies with the highest initial financial and liquidity qualifications, and is also listed on the Tel Aviv Stock Exchange TA-100 Index, which includes the 100 traded companies with the highest market capitalization.
Magic Software Enterprises was founded in 1983 by David Assia and Yaki Dunietz as a spin-off from Mashov Computers, a publicly traded Israeli company that provided business solutions on microcomputers. The new company was originally named Mashov Software Export (MSE), and developed software for the global market, specifically an application generator named Magic.
Mashov’s major innovation was a metadata-driven approach to programming that required no compiling or linking, and also allowed instantaneous debugging. During the 1980s, the company grew based on its sales to the DOS and UNIX platforms. The product was used by many large organizations, including the Israel Defense Forces.
In 1991, the company changed its name to Magic Software Enterprises (retaining the acronym: MSE) and became the first Israeli software company to go public on the NASDAQ.  During this period the company developed a close relationship with IBM, focusing on AS/400 systems. In mid-1995, the first version of Magic for Windows was released.
In 1998, Magic was acquired by the Formula Group, headed by Dan Goldstein. In the following years, the company experienced rapid growth in sales and profits, and in a secondary share offering in February 2000, it raised over $100 million, and traded at a company valuation of $1 billion.
In 2001, Magic released eDeveloper, a graphical, rules-based, and event-driven framework that offered a pre-compiled engine for database business tasks and a wide variety of generic runtime services and functions.
In October 2003, Magic released the iBOLT integration platform, and in July 2008, it released the first version of the uniPaaS application platform, replacing eDeveloper.
In 2011, Magic released a .NET version of uniPaaS, and launched a new offering for enterprise mobility.
In May 2012, Magic launched a major company-wide rebranding, including a new logo and tagline and a restyled website. uniPaaS was renamed Magic xpa Application Platform and iBOLT was renamed Magic xpi Integration Platform.
Magic customers include adidas Canada, BNP Paris Real Estate, CBS Outdoor, Club Med, Finanz Informatik, Honda Europe, Merill Lynch, Mitsubishi, and Paprec.
The company offers strategic consulting, customized training and coaching, project management, application development and delivery, migration services, business process management and integration, outsourcing and managed services, and ongoing customer support.
Magic technology has been implemented in manufacturing, finance, construction and engineering, healthcare, logistics and distribution, advertising and media, and government.
Global presence and alliances
Magic has a presence in more than 50 countries, with corporate headquarters and R&D facility in Or Yehuda, Israel, and 14 regional offices located in the USA, Japan, India, Germany, France, the Netherlands, UK, Hungary, South Africa, and Israel.
Unified Technology Stack
Magic’s business-centric offering includes a unified technology stack, comprising two instances based on a single metadata paradigm: Magic xpa for business logic development and multichannel delivery; and Magic xpi for workflow management and certified access to multiple back-end systems.
- Software 500, Software Magazine
- Israel Innovation 2.0, Company in Focus: Magic Software Enterprises Ltd
- Magic Software Enterprises website
- Magic Software Development (Macola and JDE EnterpriseOne ERP Systems)