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Max Miedinger (December 24, 1910 in Zurich, Switzerland – March 8, 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.
Between 1926 and 1930, Max was trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule in Zürich.
Later, he became a typographer for Globus department store's advertising studio in Zürich, and became a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basel, until 1956, where he became a freelance graphic artist in Zürich.
List of Designed fonts 
- Helvetica (also known as Neue Haas Grotesk)
- Pro Arte
- Swiss 921
- Swiss 721
- Monospace 821
External links