Max Miedinger (December 24, 1910 in Zurich, Switzerland – March 8, 1980, Zürich, Switzerland) was a Swisstypeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
At 26 he went to work for an advertising studio called Globe, working as a typographer. After ten years at Globe, Miedinger gained employment with Haas Type Foundry as a representative. This is where he designed Helvetica, the most used typeface of the 20th century.
In 1956 Miedinger became a freelance graphic designer and about a year later he collaborated with Edouard Hoffman on the typeface which would later be called Helvetica.[clarification needed]