Max Miedinger (December 24, 1910 in Zurich, Switzerland – March 8, 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.[1]
Between 1926 and 1930, Max was trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule in Zürich.
Later, he became a typographer for Globus department store's advertising studio in Zürich, and became a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basel, until 1956, where he became a freelance graphic artist in Zürich.
List of Designed fonts [edit]
- Helvetica (also known as Neue Haas Grotesk)
- Pro Arte
- Horizontal
- Swiss 921
- Swiss 721
- Monospace 821
- Miedinger
References [edit]
External links [edit]
| Persondata |
| Name |
Miedinger, Max |
| Alternative names |
|
| Short description |
|
| Date of birth |
December 24, 1910 |
| Place of birth |
Zurich |
| Date of death |
March 8, 1980 |
| Place of death |
Zurich |
