Me Naiset
| Editor-in-chief | Iina Artima-Kyrki |
|---|---|
| Categories | Women's magazine |
| Frequency | Weekly |
| Publisher | Sanoma Magazines |
| Founder | Kaarlo Mantere |
| Founded | 1952 |
| Company | Sanoma |
| Country | Finland |
| Based in | Helsinki |
| Language | Finnish |
| Website | Me Naiset |
Me Naiset (Finnish: We the Women) is a Finnish language women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country[1] and has been in circulation since 1952.
History and profile
Me Naiset was established in 1952.[2][3][4] Its founder was Kaarlo Mantere, a Finnish publisher.[3] Later it was sold to Viikkosanomat Oy.[3] The owner of the magazine is Sanoma, and it is published by Sanoma Magazines on a weekly basis on Thursdays.[1][5] The company acquired the magazine in 1957.[6] In 1958 the magazine began to employ its own fashion model.[3]
The headquarters of Me Naiset is in Helsinki.[7][8] Target audience of the magazine are women living in big cities and in Southern Finland.[5] Its sister magazine is Me Naiset SPORT.[9]
Me Naiset focuses on fashion, beauty and shopping.[5] However, until the end of the 1990s the weekly mostly published articles on social and politicaltopics.[10]
Replacing Riitta Pollari,[11] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012.[1] On 23 July 2012 Johanna Lahti became its editor-in-chief.[1]
Circulation
During the early years Me Naiset sold 25,000 copies.[3] Its circulation rose to 36,000 copies in 1958.[3] The average circulation of the magazine was 70,000 copies in 1961.[3] It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973.[3] Its circulation was 133,000 copies in 1978.[3]
In 2004 the weekly had a circulation of 124,485 copies.[3] Its circulation was 134,000 copies in 2007.[12][13] The circulation of the magazine was 147,354 copies in 2010[14] and 146,248 copies in 2011.[1][15] Its circulation was 138,594 copies in 2012[16] and 119,631 copies in 2013.[17]
See also
References
- ^ a b c d e "Johanna Lahti appointed Editor-in-Chief of Me Naiset". Publicitas. 1 June 2012. Archived from the original on 24 September 2015. Retrieved 9 April 2015.
- ^ "Women's Magazine as a Place of Publicity and Journalism". University of Tampere. 11 October 2011. Retrieved 12 April 2015.
- ^ a b c d e f g h i j "Me Naiset". Super Brands. Archived from the original on 5 March 2016. Retrieved 9 April 2015.
- ^ Laura Saarenmaa (2011). "Politicians as Cover Girls" (Conference Paper (Mapping the Magazine 3)). Cardiff University. Retrieved 9 April 2015.
- ^ a b c "Me Naiset". Sanoma Magazines. Retrieved 9 April 2015.
- ^ "SanomaWSOY Corporation - Company Profile". Reference for Business. Retrieved 9 April 2015.
- ^ "Me Naiset. Factsheet". Adnative. Archived from the original on 14 April 2015. Retrieved 9 April 2015.
- ^ The Europa World Year Book 2003. London; New York: Europa Publications. 2003. p. 1615. ISBN 978-1-85743-227-5.
- ^ "The new Me Naiset SPORT inspires wider audiences". Publicitas. 3 February 2012. Retrieved 9 April 2015.
- ^ Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication. 29 (3): 289–303. doi:10.1177/0267323114523887.
- ^ Tiina Huokuna (2009). "What's New?" (PDF). Hansa Press. No. 1. Retrieved 17 March 2016.
- ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
- ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 10 April 2015.
- ^ "Magazine Facts 2011" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 9 April 2015.
- ^ "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 9 April 2015.
- ^ "Magazine Facts 2013" (PDF). Aikakaus Media. Retrieved 30 April 2015.
- ^ "Circulation Statistics 2013" (PDF). Media Audit Finland. 23 June 2014. Archived from the original (PDF) on 29 March 2017. Retrieved 9 April 2015.