The styling, similar to other contemporary European and Japanese car models, referred to the US tailfin era, though in an attenuated variant. It included tail fins for aerodynamic stability, though never officially designated as such (they were designated Peilstege to facilitate parking, marking the end of the car in the rear-view mirror). The production series included:
- Six-cylinder sedans
- Four-cylinder sedans
- 1961–68 Mercedes-Benz W110 ("Little Fin") — 190c, 190Dc (1961–65), 200, 200D, 230 (1961–65)
The fintails were only insinuated on two-door coupé and cabriolet versions.
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