Michael Cole

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For other people named Michael Cole, see Michael Cole (disambiguation).
Michael Cole
Michael Cole 2010.jpg
Michael Cole in November 2010
Birth name Michael Sean Coulthard
Born (1968-12-08) December 8, 1968 (age 45)[1]
Syracuse, New York[2]
Resides McAllen, Texas[3]
Professional wrestling career
Ring name(s) Michael Cole
Sir Michael Cole[4]
Billed height 5 ft 9 in (1.75 m)[2]
Billed weight 168 lb (76 kg)
Billed from Amenia, New York
Debut 1997

Michael Sean Coulthard (born December 8, 1968), better known by his stage name Michael Cole, is an American professional wrestling commentator, show host, and former news journalist. He is signed to WWE where he serves as the play-by-play commentator on Raw, Main Event, SmackDown and pay-per-views. Cole employs a detached, "snarky" commentary style.[5]

Since December 7, 2012, Cole and former wrestler JBL have hosted their own WWE YouTube web series, The JBL and Cole Show.[6]

Journalist career[edit]

Coulthard began his career in the media as a journalist, working for CBS Radio. His first high-profile assignment was to cover the failed 1988 US presidential campaign of Democratic Party nominee Michael Dukakis.[7] In 1992, he reported on the presidential campaign of Bill Clinton.[7] Coulthard covered the 51-day siege at the Branch Davidian compound in Waco, Texas, in 1993. The following year, he spent nine months covering the Yugoslavian civil war.[7] In 1995 he was also selected to cover the aftermath of the Oklahoma City bombing.[7] He returned to the presidential campaign trail in 1996 to cover the campaigns of Steve Forbes and Sen. Bob Dole.[7]

Professional wrestling career[edit]

World Wrestling Federation / Entertainment / WWE[edit]

Backstage interviewer and Raw (1997–1999)[edit]

Coulthard came to the World Wrestling Federation in mid-1997 after being recommended to company officials by Todd Pettengill and started using the stage name "Michael Cole."[8] He provided voice-overs for promotional videos and later became the host of LiveWire show alongside Jim Cornette. Cole first appeared on screen at the 30th June 1997 episode of Raw is War, interviewing the Legion Of Doom and replaced Todd Pettengill as a backstage interviewer after Summerslam. In late 1997, Cole became one of the three announcers for the first hour of Monday Night Raw, alongside Jim Ross and Kevin Kelly. Eventually Cole was permanently replaced by Jerry Lawler later in the year. In 1999, Cole became the regular play-by-play announcer for Monday Night Raw subbing for Jim Ross when Ross was devastated by Bell's palsy.

SmackDown! (1999–2008)[edit]

When the promotion's new SmackDown! television program debuted later that year, Cole was chosen to be the show's play-by-play announcer. Originally his broadcast partner was Jerry Lawler, but when Lawler briefly left the WWF, he was replaced by Cole's Heat broadcast partner Tazz shortly before the WWF vs. WCW/ECW invasion storyline. Cole also had a stint doing commentary on SmackDown!'s former sister show WWE Velocity.

As an announcer, Cole was rarely involved in storylines; however, he has had minor roles in storylines involving Heidenreich, Stephanie McMahon, Vito, and D-Generation X (Triple H, Shawn Michaels, Chyna, and Rick Rude). His 2004 angle with Heidenreich became infamous due to an implied scene where Heidenreich "Heidenraped" him in the arena restroom. In a 2008 interview, Heidenreich explained that the Cole rape angle was McMahon's idea, and that Pulp Fiction came to mind when Stephanie McMahon approached him with the idea. He also appeared in the Taxi Driver parody trailer in promotion of WrestleMania 21.

Cole called play-by-play at the 2006 Royal Rumble match because Ross, who had commentated the last two Royal Rumble matches with Tazz, had been "fired" in the storylines and replaced by former ECW play-by-play man Joey Styles, reuniting the original SmackDown! team of Cole and Lawler. On February 3, 2006, it was announced that he and Tazz were starting a radio show on Howard Stern's Howard 100 on Sirius Satellite Radio, but the show was a trial run that only lasted a couple of weeks.

On April 26, 2006, WWE announced that Cole would become the Managing Editor of WWE.com. Shortly after, WWE Chairman Vince McMahon told shareholders in a meeting held on September 14 that he thought that the website "sucks". In response, Cole replied on WWE.com about updated content for the website: a broadband network with original web-only shows have been scheduled for October, with a new mobile offering, a re-vamped subscription site and more exclusive videos and photos. Cole went on to say, "So in summary, the web site does suck, compared to where we are going to take it, but it won’t suck for long. Wish I could say the same for the boss."

On the June 9 episode of SmackDown!, Cole's broadcast partner Tazz left from SmackDown to ECW on SciFi, leaving Cole at that moment without a broadcast partner. At ECW One Night Stand, John "Bradshaw" Layfield announced he would replace Tazz as color commentator. This proved true five days later when he appeared on that week's episode of SmackDown! as Cole's new broadcast partner. After JBL left the broadcast booth and returned to wrestling action on Raw, Jonathan Coachman became Cole's new partner on January 4, 2008. Coachman was then replaced by Mick Foley beginning at Backlash on April 27, 2008.

Return to Raw (2008–2010)[edit]

As a part of the 2008 WWE Draft, Cole was drafted to the Raw brand as Jim Ross was drafted to the SmackDown brand. This effectively ended Cole's near 10 year run as play-by-play commentator on Smackdown in which he called every episode except for two. (The two episodes were the series premiere and the 9/11 Tribute show, both of which were called by Ross.) On the July 7, 2008 episode of Raw, Cole was attacked by Kane. He repeatedly asked Cole "Is he alive or dead?" before Cole was saved by Jerry Lawler. Cole made his in-ring debut as Lawler's partner against the tag team of Cody Rhodes and Ted DiBiase; a match for the World Tag Team Championship. Cole and Lawler lost after Cole inadvertently tagged himself in, and was quickly pinned by Rhodes after a lariat. At the 2009 Slammy Awards, Cole won The "Oh My God" Moment of the Year award for vomiting on Chris Jericho at SmackDown's 10th Anniversary show on October 2.

Cole with fellow SmackDown commentator Josh Mathews

Heel turn, feuds with Daniel Bryan (2010)[edit]

Cole became the color commentator for WWE NXT when the show debuted on February 23, 2010. Cole hinted at turning heel when he began showing signs of arrogance and cockiness towards face wrestlers and WWE fans alike. He also began to belittle certain rookies on the show, mainly Daniel Bryan. Cole began showing a liking to The Miz, who was Bryan's pro on that season, and who was becoming a significant heel on Raw. On the May 18 episode of NXT, Bryan attacked Cole as a result of Cole's comments to him over the preceding weeks. The following week, Cole called Bryan out and demanded an apology from him, or else he would sue him for the assault. Bryan insulted Cole instead. Cole retaliated by calling Bryan a "loser" and slapping him, which caused Bryan to be restrained by security as Cole left the ring.

After his rivalry ended with Bryan, Cole began to belittle other rookies from other seasons of the show. In the second season of NXT, Cole would do this to Kaval and in the third season with AJ Lee, calling them all "internet darlings". During the third season of NXT, Cole criticized the competition after a challenge, which resulted in him walking out, "quitting" the show. The following week, Cole returned to the show. In the fourth season of NXT, Cole was replaced by Todd Grisham, but made an appearance on the December 28 NXT, helping Brodus Clay in a talent competition.

On the June 21, 2010 episode of Raw, Cole was made the official spokesman for the Anonymous Raw General Manager, where he had to address the crowd what he had sent to him by e-mail. Cole then debuted his new catchphrase, "and I quote....", before reading each e-mail. On the October 1 episode of SmackDown, Cole returned to the show to join Matt Striker and Todd Grisham on commentary. On that same episode, Cole told Striker and Grisham that the reason he was on the show was that he was the new "Voice of the WWE" and that he should be on all WWE shows.

Feud with Jerry Lawler and Jim Ross (2010–2012)[edit]

On the November 29, 2010 episode of Raw, Cole interfered in a Tables, Ladders and Chairs match for the WWE Championship between Jerry Lawler and The Miz, costing Lawler the match and helping Miz retain his title. A week later, Cole apologized, only to take it back and demand one from Lawler. After Lawler threatened to attack Cole, the Anonymous Raw General Manager issued a "cease and desist" order, which barred any physicality between them and that if either of them violated the order, that individual would have their contract terminated immediately.

Cole continued to argue with Lawler on commentary, telling him he was "stealing the spotlight" and to "stop putting his nose in other people's business". After Lawler unsuccessfully challenged for the WWE Championship again at Elimination Chamber, Cole interviewed him about his match on the following Raw. When Cole mentioned Lawler's recently deceased mother, Lawler stole the microphone from Cole and challenged him to a match at WrestleMania XXVII. Cole responded by throwing water into Lawler's face and then running backstage.

Cole at WrestleMania XXVII.

A week later, Cole accepted Lawler's challenge to a match at WrestleMania, on the conditions that he could have his own personal trainer at ringside with him and if he could choose the special guest referee for the match. Cole then revealed his trainer to be Jack Swagger. On the March 7, 2011 episode of Raw, Cole announced that he had chosen John "Bradshaw" Layfield (JBL) as the referee for the match, but before he could sign the contract, Stone Cold Steve Austin interrupted and delivered a Stone Cold Stunner to JBL, and then signed the contract himself. Beginning on the March 14, 2011 Raw, Cole began announcing both Raw and SmackDown inside a glass booth which he called the "Cole Mine". Later that night, Cole invited Brian Christopher, Lawler's son, to the ring to reveal family secrets about Lawler. Christopher confronted his father and told him he was ashamed to use the name "Lawler" and accused him of being absent from most of his life. Jim Ross then interrupted and confronted Cole and called him a "rat bastard". Jack Swagger attacked Ross and put him in an Ankle Lock. Cole followed suit with an Ankle Lock of his own. During the following weeks he also criticized the Divas.

At WrestleMania, Lawler won the match using the Ankle Lock submission hold. While celebrating his victory with Stone Cold, the anonymous Raw General Manager reversed the decision, due to Stone Cold physically getting involved in the match by pushing Cole, making Cole the winner by disqualification.[9] A month later at Extreme Rules, Cole teamed with Swagger to defeat Ross and Lawler in a Country Whipping match.[10]

Lawler then challenged Cole to one last match at Over The Limit. Cole initially declined, but Swagger was provoked into agreeing to the match on Cole's behalf. A week later, Cole announced that the match would be a "Kiss My Foot" match. During the signing, Cole and Swagger's alliance ended when Cole insulted Swagger, causing him to walk out on Cole, who then tried to beg Lawler for forgiveness. At the pay-per-view, Lawler defeated Cole. After the match, Eve and Jim Ross came out to get their retribution on Cole. Eve delivered her signature moonsault to Cole and Jim Ross covered his face in barbecue sauce. Bret Hart also returned and put Cole in his signature submission move, the Sharpshooter, to help Lawler make Cole kiss Lawler's foot.[11]

The following night on Raw, Cole made an apology to the fans and Lawler, which Lawler accepted. Cole continued to favor most villains and question the actions of the fan favorites to regain control in matches.

On the May 30, 2011 edition of Raw, Cole insulted Alex Riley during an in-ring interview, which lead to Riley pushing Cole and resulted in The Miz attacking Riley from behind. On the June 20 episode of Raw, Cole was voted as the opponent for Vickie Guerrero in a dance-off, hosted by Matt Striker, with Cole winning the contest from receiving the most boos from the crowd. On the July 25 Raw, after Triple H announced the return of Jim Ross to commentary, Cole voiced his opposition to Triple H, who then gave Cole the choice to stay or quit. After Cole decided to stay, Triple H placed Cole in a match against Zack Ryder, which Cole lost quickly.

On the October 17, 2011 Raw, Cole and Alberto Del Rio lost a tag team match to John Cena and longtime Raw announcer Jim Ross.[12] This prompted Cole to challenge Ross to the "Michael Cole Challenge" (a series of three contests) the following week; Cole said that if Ross won each challenge, Cole would quit his job.[13] The two met on November 14—the "challenge" had been postponed twice due to Ross being (legit) ill[14][15]—and after Ross won the first two challenges (arm wrestling and dancing), Cole then declared the third contest was who weighed less, which Cole won. After Ross was "fired," CM Punk came out and attacked Cole, putting him in the Anaconda Vice submission hold and injuring his arm; Cole vowed revenge and said he would sue Punk for injuring him.[16]

Cole reignited his NXT rivalry with Daniel Bryan on the November 25, 2011 episode of SmackDown, in response to Bryan cashing in his "Money in the Bank" contract and pinning an incapacitated The Big Show to win the World Heavyweight Championship; Cole called Bryan a "hypocrite" who wouldn't stay true to his beliefs. Several weeks later, Cole began taunting Bryan over his feud with Henry; when Bryan went to confront Cole, Cody Rhodes (who was providing color commentary) attacked Bryan.[17] After Bryan completed his own heel turn, Cole began to cheer for him, saying on commentary that Bryan "grew on him."

Cole was a surprise entry in the 2012 Royal Rumble match. He was eliminated by Lawler, Booker T, and the returning Kharma.[18] Cole was put in a match with John Cena on the June 4, 2012 episode of Raw, which he lost, and was forced to make an apology for all of his wrongdoings.

On the July 9 episode of Raw Cole was booked against Jerry Lawler in a WrestleMania XXVII rematch, which he quickly lost. The anonymous Raw General Manager reversed the decision, making Cole the winner by disqualification following interference by Booker T. Santino Marella then came out to reveal that Hornswoggle was the anonymous Raw General Manager who was pulled out from hiding underneath the ring.

Face turn (2012–present)[edit]

Cole was lauded for his handling of his fellow commentary partner Jerry Lawler's legitimate on-air heart attack on the September 10 episode of Raw. Cole, a long time heel commentator, provided updates to television viewers on Lawler's condition throughout the episode and was described as "classy and professional" for his handling of the emergency. Since then, Cole has made a slow transition to being a face once again for the first time since 2010, favoring the face wrestlers as well as being cheered.[19][20] Cole cemented his face turn when he hugged Lawler in the ring when the latter returned on November 12.[21]

In December 2013, Cole served as a special guest announcer for Texas based independent wrestling promotion Reality of Wrestling[22]

In other media[edit]

Cole has appeared as a commentator in numerous WWE video games, providing his own voice. He has also appeared as a non-playable character in several and is a playable character in WWF SmackDown 2: Know Your Role. and WWF No Mercy as an unlockable character and WWE '12 being a DLC.

Cole appeared on the September 12 edition of Fox & Friends to address fellow WWE commentator Jerry Lawler's heart attack that occurred during the September 10 live broadcast of Raw.

Cole voiced himself in the direct-to-video film Scooby-Doo! WrestleMania Mystery which was released in March 2014.


Web series[edit]

Year Title Role Notes
2012–present The JBL and Cole Show Himself series regular

In wrestling[edit]

  • Entrance themes
    • "Get On Your Knees" by Age Against the Machine (2011; Used while teaming with/managing Jack Swagger)
    • "Burn It To The Ground" by Nickelback (2011–2012)
    • "Never Thought My Life Could Be This Good" by Jim Johnston (May 20, 2012 – March 2, 2013)
    • "Cool Party" by Jean Baptiste Ayoub, Jérôme Faby, Pierre Dubost (April 4, 2013 – present)

Awards and accomplishments[edit]

Cole with one of his Slammy Awards in 2011.


  1. ^ "Michael Cole's Birthday, Dark Main Event For Monday's RAW, Dolph Ziggler Comments On TLC & John Cena". WrestlingInc.com. 2012-12-08. Retrieved 2013-04-08. 
  2. ^ a b Michael Coulthard – Biography
  3. ^ "Weekend ramblings from the "Baron of Bar-B-Q"". J.R.'s Bar-B-Q. 2008-06-27. Retrieved 2008-07-27. 
  4. ^ "Michael Cole's Lavish Knighting Ceremony In London, England". WWE. 2011-04-18. Retrieved 2013-08-12. "The boastful announcer becomes Sir Michael Cole." 
  5. ^ Valley, Jim (April 18, 2014). "Friday's ask PWTorch all-star panel". Pro Wrestling Torch. Retrieved September 2, 2014. 
  6. ^ "The JBL and Cole Show". YouTube. 7 December 2012. Retrieved 2013-04-08. 
  7. ^ a b c d e "Michael Cole bio on USA Network". USA Network. Retrieved 2008-07-08. 
  8. ^ Melok, Bobby (2012-10-16). "Where Are They Now?: Todd Pettengill". WWE.com. Retrieved 2013-04-08. 
  9. ^ Ring Posts: Live blog from WrestleMania XXVII: Michael Cole vs. Jerry Lawler – WWE Raw, Smackdown and TNA pro wrestling news, analysis from Kevin Eck – baltimoresun.com. Weblogs.baltimoresun.com (2011-04-03). Retrieved on 2011-04-17.
  10. ^ "Michael Cole & Jack Swagger def. Jim Ross & Jerry Lawler (Country Whipping Match)". WWE. Retrieved 2011-05-02. 
  11. ^ Caldwell, James (2011-05-22). "Caldwell's WWE Over the Limit PPV Results 5/22: Ongoing "virtual time" coverage of live PPV – Cena vs. Miz I Quit, Orton vs. Christian, Cole vs. Lawler". PWTorch. Retrieved 2011-06-19. 
  12. ^ "WWE RAW 10/17/11". 
  13. ^ "WWE RAW 10/24/11". 
  14. ^ "WWE RAW 10/31/11". 
  15. ^ "WWE RAW 11/7/11". 
  16. ^ "WWE RAW 11/14/11". 
  17. ^ "WWE Smackdown Spoilers 12/9/11". 
  18. ^ Caldwell, James. "Caldwell's WWE Royal Rumble report 1/29: Ongoing "virtual time" coverage of live PPV – Rumble match, Punk-Ziggler, Cena-Kane, steel cage". Pro Wrestling Torch. Retrieved 30 January 2012. 
  19. ^ September 11, 2012 (2012-09-11). "Jerry Lawler suffers heart attack during live 'Monday Night Raw' – Los Angeles Times". Latimes.com. Retrieved 2013-04-08. 
  20. ^ September 11, 2012 (2012-09-11). "Eyewitness account of Jerry Lawler's heart attack, collapse at WWE Raw – Baltimore Sun". Articles.baltimoresun.com. Retrieved 2013-04-08. 
  21. ^ Mrosko, Geno. "Jerry Lawler returns to Raw and WWE takes it to an uncomfortable level.". www.Cagesideseats.com. CSS. Retrieved 2014-07-22. 
  22. ^ "Reality of Wrestling – Christmas Chaos 8". Retrieved 28 January 2014. 
  23. ^ "SmackDown Recap 08/10/2010". WWE.com. Retrieved 24 July 2012. 
  24. ^ a b Meltzer, Dave (January 30, 2012). "Jan 30 Wrestling Observer Newsletter: Gigantic year-end awards issue, best and worst in all categories plus UFC on FX 1, death of Savannah Jack, ratings, tons and tons of news". Wrestling Observer Newsletter (Campbell, CA). ISSN 1083-9593. 
  25. ^ Meltzer, Dave (January 23, 2013). "The 2012 Wrestling Observer Newsletter Annual Awards Issue". Wrestling Observer Newsletter (Campbell, California). ISSN 1083-9593. 

External links[edit]

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Jim Ross
Monday Night Raw Lead Announcer
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Jim Ross
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Friday Night SmackDown Lead Announcer
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Jim Ross
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Todd Grisham
Friday Night SmackDown Lead Announcer
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