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Min Hee-jin

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In this Korean name, the family name is Min.

Min Hee-jin
Born1979 (1979)
South Korea
EducationSeoul Women's University
Occupations
  • Creative director
  • graphic designer
Korean name
Hangul
Revised RomanizationMin Hui-jin
McCune–ReischauerMin Hŭichin

Min Hee-jin (Korean: 민희진; born 1979) is a South Korean art director and graphic designer. She is chief brand officer of Hybe Corporation and CEO of its sublabel ADOR. She was formerly creative director of SM Entertainment, where she was responsible for the branding of groups such as Girls' Generation, Shinee, f(x), Exo and Red Velvet.

Early life

Min was born in 1979. She attended Seoul Women's University, where she received a degree in visual design.[1]

Career

2002–2018: SM Entertainment

Min joined SM Entertainment in 2002 as a graphic designer. She was later promoted to creative director and led the visual branding of groups such as Girls' Generation, Shinee, f(x), Exo and Red Velvet.[2] Her role involved overseeing the planning and production of album artwork, costumes and music videos, as well as building the artist's brand identity through non-visual means. For instance, she created an exhibition to commemorate the release of f(x)'s 4 Walls album (2015), and engaged fans in a deductive game titled "Pathcode" as part of promotions for Exo's 2015 album Exodus.[3] During her tenure at SM, she received attention for her innovative, experimental approach to art direction, which differed from the formulaic style used by first-generation K-pop idols.[4] Min is credited with shifting the visual direction of the K-pop industry to become more concept-driven,[5] and is particularly noted for her work on f(x)'s 2013 album Pink Tape.[6] She joined SM's board of directors in 2017,[2] but left the company at the end of 2018 due to burnout.[1][7]

2019–present: Hybe Corporation

Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding.[2] She was appointed CEO of Hybe's new sublabel ADOR (All Doors One Room) in November 2021. It was the first time Hybe had launched an independent label by itself. Min shared in a statement, "Our label won’t hesitate to accept new challenges and strive to create artist IP and content containing ADOR's unique philosophy."[8] The label unveiled its first girl group NewJeans in July 2022,[9] with Min leading their creative direction and development.[8] They released their debut EP on August 1.[9]

Awards and nominations

Name of the award ceremony, year presented, category, nominee(s) of the award, and the result of the nomination
Award ceremony Year Category Nominee / work Result Ref.
MAMA Awards 2016 Best Visual & Art Director Min Hee-jin Won [10]
2022 Breakout Producer Won [11]

References

  1. ^ a b Jo, Hae-ram (July 1, 2019). SM→빅히트 민희진 누구?…아이돌에 의미를 입힌 '컨셉트 장인' [SM → Big Hit. Who is Min Hee-jin? The 'concept craftsman' who gave meaning to idols]. Money Today (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022 – via Naver.
  2. ^ a b c Choi, Ji-won (July 19, 2021). "Who are the key players at Hybe in the post-Bang Si-hyuk era?". The Korea Herald. Archived from the original on July 19, 2021. Retrieved July 22, 2022.
  3. ^ Park, Soo-yoon (July 11, 2018). [음악계 우먼파워] ③SM엔터테인먼트 민희진 이사 [[Woman Power in the Music Industry] ③ SM Entertainment Director Min Hee-jin]. Yonhap News Agency (in Korean). Retrieved July 28, 2022.
  4. ^ Jun, Harry; Kim, Jae-hun; Park, Sanha; Jin, Chae-min; Cha, Woo-jin. "How Much Do You Know about Min Hee-jin?". Be(Attitude). Archived from the original on April 14, 2022. Retrieved July 22, 2022.
  5. ^ "From Jane Campion to Youn Yuh-jung: Women That Have Made an Impact in Global Entertainment". Variety. March 2, 2022. Archived from the original on March 3, 2022. Retrieved July 22, 2022.
  6. ^ Hong, Hye-min (July 7, 2022). [HI★초점] 민희진 걸그룹, 하이브의 틀을 깨라 [[HI Focus] Min Hee-jin's girl group breaks the mould of Hybe]. Hankook Ilbo (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022 – via Naver.
  7. ^ Choi, Hee-jae (December 2, 2021). 민희진 "SM 이사 1년만 퇴사→하이브行…이수만과 울었다" (유퀴즈)[종합] [Min Hee-jin: "I quit my job as SM director after one year → Hybe... I cried with Lee Soo-man" (Yoo Quiz) [General]]. Xports News (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022 – via Naver.
  8. ^ a b Lee, Jae-lim (November 12, 2021). "Hybe to establish new music label with Min Hee-jin at helm". Korea JoongAng Daily. Archived from the original on July 2, 2022. Retrieved July 22, 2022.
  9. ^ a b Chin, Carmen (July 22, 2022). "Hybe's latest girl group NewJeans make their much-anticipated debut with 'Attention'". NME. Archived from the original on July 22, 2022. Retrieved July 22, 2022.
  10. ^ Choi, Hyun-seok (December 2, 2016). MAMA 베스트 제작자상 방시혁·프로듀서상 블랙아이드필승 [MAMA Best Producer Award Bang Si-hyuk, Producer Award Black Eyed Pilseung]. Yonhap News Agency (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022 – via Naver.
  11. ^ Yoon, Ki-baek (November 30, 2022). "뉴진스 제작자' 민희진, 브레이크아웃 프로듀서상 [2022 MAMA AWARDS]" ['New Jeans Producer' Min Hee-jin, Breakout Producer Award [2022 MAMA AWARDS]]. Edaily (in Korean). Retrieved November 30, 2022 – via Naver.
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