Movado

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Not to be confused with Mavado (disambiguation).
Movado Group, Inc.
Public
Traded as NYSEMOV
Founded La Chaux-de-Fonds, Switzerland (1881)
Founder Achille Ditesheim
Gedalio Grinberg (1983)
Headquarters Paramus, New Jersey, United States
Key people
Efraim Grinberg, Chairman and CEO; Ricardo Quintero, President.
Products Watches
Revenue DecreaseUS$460,857,000 (2009)
DecreaseUS$3,288,000 (2009)
DecreaseUS$2,552,000 (2009)
Total assets DecreaseUS$440,000,000 (2009)
Website movado.com

Movado is one of the world's premier watchmakers, renowned for its iconic Museum dial and modern design aesthetic. Since its founding in La Chaux-de-Fonds, Switzerland in 1881, Movado has earned more than 100 patents and 200 international awards for artistry and innovation in watch design and technology, and Movado timepieces have won world renown for their unique beauty and timeless design.

Movado is hallmark of some of the most famous timepieces ever created, most notably, the Movado Museum Watch. Designed in 1947 by Bauhaus-influenced artist Nathan George Horwitt, the watch dial defined by a solitary dot at 12, symbolizing the sun at high noon, has been acclaimed for purity of design unrivaled in the history of time-keeping. When Horwitt's dial was selected for the permanent design collection of the Museum of Modern Art, New York, in 1960, it became the first watch dial ever awarded this distinction. Known today as the Movado Museum Watch, this legendary dial is regarded as an icon of Modernism. A trademarked and award-winning design, the celebrated single dot dial now distinguishes a wide range of Movado timepieces.

History[edit]

Movado was originally founded in 1881 in La Chaux-de-Fonds, Switzerland, by Achilles Ditesheim. In 1983, the company was purchased by Gedalio Grinberg, a Cuban-born Jew, who fled Fidel Castro's Marxist Revolution in 1960 with his family.

His son, Efraim Grinberg, is the current Chairman and Chief Executive Officer of Movado Group, Inc. The North American President of Movado is Alan Chinich. In 2006, Movado celebrated its 125th year of watchmaking. On February 23, 1999, Movado Group, Inc. completed the sale of Piaget business to VLG North America, Inc., for approximately $30 million.[1]

Watches[edit]

The company is known for its iconic Museum Watch, designed by the American designer Nathan George Horwitt in 1947. It was originally manufactured by Vacheron & Constantin-Le Coultre Watches, Inc., Switzerland. Movado had started producing an unauthorized version starting in 1948, copying Horwitt's design. It was added to the permanent collection of the Museum of Modern Art in 1960. Movado finally settled with Horwitt in 1975 with a payment of $29,000. Following Horwitt's death, Movado started heavy promotion of Horwitt and the design of the Museum Watch.[2][2][3][4] Photographer Edward Steichen called Horwitt's design "the only truly original and beautiful one for such an object".

Some Movado watch models have Esperanto names such as Bela ("beautiful"), Belamodo ("beautiful fashion"), Fiero ("pride"), Brila ("brilliant"), Linio ("line"), and Verto.[5]

Sculpture[edit]

Movado commissioned "Time Sculpture" by architect Philip Johnson located outside Lincoln Center in New York City.[6]

References[edit]

External links[edit]