Move Your Domain Day

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Move Your Domain Day
MoveYourDomainDay.png
Screenshot of Namecheap's Move Your Domain Day promotion
Observed by Webmasters, Internet activists
Significance Caused thousands of domain transfers
Date 29 December 2011, 22 January 2013, 5 February, 2014
Frequency 3 times

Move Your Domain Day is a domain name transferring initiative, initially in response to Go Daddy's support of the Stop Online Piracy Act. It was first held on 29 December 2011, originating from a post on Reddit and spearheaded by domain registrar Namecheap.[1] In 2012, Namecheap began an initiative to make Move Your Domain Day an annual event.[2] The second event was held on 22 January 2013. The third time was held on 5 February 2014. The Electronic Frontier Foundation, Reddit, and domain registrars Name.com and Hover have also participated.[3] Namecheap has defined the initiative as "an annual protest and a commemoration of sorts that will continue to shine a light on the issue of a free and open internet."[4]

Origins[edit]

The movement likely originated from a post made on Reddit on 22 December 2011, when a user stated that he would be moving 51 domains away from Go Daddy, and recommended others to do the same. The thread received significant attention from the Reddit community, gaining over 37,000 up votes from users (but also over 32,000 down votes) in favor of the initiative and many comments criticizing Go Daddy's support of the measure.[5][6] A notable example of the backlash against Go Daddy is Ben Huh, CEO of the Cheezburger Network, who threatened to transfer over one thousand domains away from Go Daddy.[7] In response, numerous domain registrars offered coupons for discounted domain transfers, while also offering to donate a portion of profits to the EFF.[8] Go Daddy itself changed its stance on SOPA in the days prior to 29 December in an attempt to minimize damage.[1]

Reports up to 29 December described Go Daddy as "hemorrhaging" customers.[9][10] On 25 December 2011 (Christmas Day), Go Daddy lost a net 16,191 domains, mostly as a result of the boycott.[11] However, on 29 December itself, Go Daddy gained a net of 20,748 domains, twice as many as it lost that day, attributed by Techdirt to a number of causes, in particular customers having moved early, and an appeased customer response to their change of position over SOPA.[12][13]

2013 event[edit]

In 2012, Namecheap relaunched the initiative and set the date for the second Move Your Domain Day as 22 January 2013. On that day, Namecheap has announced that domain transfers will be greatly discounted, and between $0.50 and $1.50 per domain transferred will be donated to the Electronic Frontier Foundation (depending on the total number of transfers).[14] In response to this announcement, Shari Steele, the Executive Director of the Electronic Frontier Foundation, stated that "EFF is pleased to join Namecheap in celebrating digital rights within the greater the Internet community. The funds donated from the moveyourdomainday effort will ensure EFF can continue to fight for free expression for Internet users worldwide."[4][15]

2014 event[edit]

On 5 February 2014, each .com, .net, .org, .info and .biz domains is $3.98, up to 50 domain transfer per account, only domain that's not have been transferred out from Namecheap can qualify. Donation were also given to EFF."Namecheap 2014 Campaigns". 

See also[edit]

References[edit]

  1. ^ a b Bailey, Todd (28 December 2011). "Go Daddy Flip-Flops SOPA Stance Before Boycotters Move Your Domain Day". Search Engine Journal. Retrieved 20 January 2013. 
  2. ^ "MoveYourDomainDay". Namecheap. 29 December 2011. Retrieved 21 January 2013. 
  3. ^ Ngak, Chenda (28 December 2011). "Dumping Go Daddy? Rivals offer domain transfer day deals". CBS News. Retrieved 17 January 2013. 
  4. ^ a b Silver, Elliot (14 January 2013). "NameCheap Makes "Move Your Domain Day" an Annual Protest". Elliot's Blog. Retrieved 17 January 2013. 
  5. ^ "GoDaddy supports SOPA, I'm transferring 51 domains & suggesting a move your domain day". Reddit. Retrieved 17 January 2013. 
  6. ^ "Thanks to Reddit, GoDaddy faces "Move Your Domain Day" boycott over SOPA support". Reddit. 22 December 2011. Retrieved 21 January 2013. 
  7. ^ Masnick, Mike (22 December 2011). "SOPA Supporters Learning (Slowly) That Pissing Off Reddit Is A Bad Idea". TechDirt. Retrieved 19 January 2013. 
  8. ^ "Namecheap Announces Move Your Domain Day". The Hosting News. 27 December 2011. Retrieved 20 January 2013. 
  9. ^ Cheredar, Tom (29 December 2011). "Not even a shift to full SOPA opposition can stop Go Daddy from hemorrhaging customers". Venturebeat.com. Retrieved 2012-01-22. 
  10. ^ Bosker, Bianca (26 December 2011). "Wikipedia Ditching GoDaddy Over SOPA, Jimmy Wales Says". Huffington Post. Retrieved 2012-01-22. 
  11. ^ "Godaddy Loses Domains.. This time for real". activepolitic.com. 
  12. ^ "Godaddy Boycott Fizzles;Twice as many domains transfer in as out". Techdirt. 
  13. ^ "GoDaddy Boycott Fizzles And May Work in Company's Favor". Business2Community. 
  14. ^ "Move Your Domain Day 2013". Namecheap. Retrieved 20 January 2013. 
  15. ^ "Namecheap Launches Second Annual MoveYourDomainDay to Protect Online Freedom". Yahoo! News. 14 January 2013. Retrieved 19 January 2013.